CAUTION ACT Cannes 2014 ACT Responsible EXPO SPEAK TRIBUTES GOODFUN NEWSFEED PRESS PARTNERS

ACT RESPONSIBLE CANNES TRIBUTES 2014

Cannes, Friday 20th June

"ACT Responsible Tributes" 2014 –  recognising and celebrating creativity for  Good Causes.

At 2pm today,  Marie Pourreyron, Adjointe au Maire de Cannes, handed out the "ACT Responsible Tributes" 2014 to communication agencies recognising and celebrating their great work for Good Causes.   The ceremony took place on the terrace of the ACT Responsible exhibition at the Palais des Festivals in the presence of Hervé de Clerck, Dreamleader of the Association and representatives of member agencies and partners.

Visitors votes in the exhibition and online for their favorite campaigns, the ones that touched them most, in the 4 following themes : Human Rights, Solidarity, Education, Planet  

Out of the 1,012 campaigns identified since June 2013 in the ACT Responsible database, 500 were shortlisted to be part of the exhibition and 121 campaigns were showcased in the exhibition (18 in the Planet section, 36 in Education, 40 in Solidarity and 27 in Human Rights). The 2014 Exhibition gathers 91 participating agencies from 34 countries (France, Brazil, UK, UAE, Philippines and South Africa in order of participation).

Over 10,500 votes were collected, with the most popular campaigns awarded, as follows:


PLANET

Favorite

"The Biggest Air Filter"
for Pacific Paint
by TBWA\Santiago Mangada Puno
Philippines

2nd Favorite

"WWF Animals"
for WWF Denmark
by UncleGrey
Denmark

3rd Favorite

"Trash"
for Jacarenema
by Criativa Propaganda
Brazil


SOLIDARITY

Favorite

"Development"
for Banamex
by Publicis Mexico
Mexico City

2nd Favorite

"Mona Lisa"
for Fondazione ANT
by Diaframma
Italy

3rd Favorite

"Behind the Dreams"
for O Pao dos Pobres Fondacion
by DM9Sul
Brazil

HUMAN RIGHTS

Favorite

"Children Protection"
for Community Development Authority
by spark*
UAE

2nd Favorite

"World Press Freedom Day"
for Reporters Sans Frontières
by BETC Paris
France

3rd Favorite

"You are my son"
for Colombian Ministry of Defense
by LOWE/SSP3
Colombia


EDUCATION

Favorite

"Autocomplete Truth"
for UN Women
by Memac Ogilvy & Mather
UAE

2nd Favorite

"Open your mind"
for Chiado Editoria
by McCann Lisbon
Portugal

3rd Favorite

"No future if you drink and drive"
for ONG Transito Amigo
by Giacometti
Brazil

 

More Info on ACT Responsible Exhibition in Cannes : 

Since the first exhibition in 2002, the city of Cannes has been supporting the work of ACT Responsible, a not-for-profit association.
 

"Advertising does not only incite to consume. It also provides information and awareness. In all its diversity and creativity, it knows how to assist great causes enabling the public to understand the pressing necessity of supporting them. This is exactly what this fascinating exhibition demonstrates. Here, the intelligence of the advertising community speaks to every single heart" declares David Lisnard, Maire de Cannes, Vice-Président du Conseil général des Alpes-Maritimes.

The public’s votes are unique as usually campaigns are judged and voted upon by professionals.  The ‘ACT Responsible Tributes’ are a true award recognising agency talent and enabling us to better understand the issues which most affect the citizen. Each year, and for the past 13 years, loyal followers impatiently await the unveiling of the new collection.  The online voting system offers access to a wider number of voters” says Hervé de Clerk, Dreamleader of ACT Responsible.

A word about the association: ACT Responsible is a not-for-profit association which aims to raise awareness among people on and about social and environmental issues, by showing the very best global communication campaigns covering those issues. www.act-responsible.org