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Cannes, Friday June 23rd, 2017

ACT RESPONSIBLE CANNES TRIBUTES 2017
recognizing and celebrating creativity for Good Causes.

McCann New York, McCann Worldgroup Mumbai, TBWA\Santiago Mangada Puno, Philippines, Ogilvy Germany, to receive an ACT Responsible Cannes Tribute 2017 in recognition of their outstanding work supporting good causes.

The 4 agencies received their Tributes in the Debussy foyer from Mr. Frank Chikli, Third Deputy of Cannes Mayor alongside Hervé de Clerck, Dreamleader of ACT Responsible.

The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.

Voting took place from June 17th to June 22nd, at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into 4 themes:  Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.

Over 6.556 votes were cast this year, both on site and online. The 12 Tributes (3 per theme) are:


EDUCATION

Favorite

"Fearless Girl"
for State Street Global Advisors
by McCann New York
United States

2nd Favorite

"Open Helmet
for Jordan Insurance Company
by Y&R Amman
Jordan

3rd Favorite

"#IAmMuslim"
for PASSOP
by VML South Africa
South Africa


PLANET

Favorite

"Dirty Watercolor"
for ABS CBN Lingkod Kapamilya Foundation Inc.
by TBWA\Santiago Mangada Puno
Philippines

2nd Favorite

"African Trash Masks"
for Greenpeace Africa
by Advantage Y&R
Namibia

3rd Favorite

"20,000 hectares of forest"
for Dirección Nacional de Bomberos
by DDB Uruguay
Uruguay


SOLIDARITY

Favorite

"There's always room for more adopt"
for World For All
by McCann Worldgroup Mumbai
India

2nd Favorite

"Donate lifetime"
for FATH
by SDDB Argentina
Argentina

3rd Favorite

"Depression mutilates the mind"
for Ministry of Health Welfare and Sport
by Publicis Amsterdam
Netherlands


HUMAN RIGHTS

Favorite

"Switch it off"
for Amnesty International
by Ogilvy Germany
Germany

2nd Favorite

"Open your eyes"
for Terre des Femmes
by Grey Dusseldorf
Germany

3rd Favorite

"No Fear"
for Amigos for Kids
by Republica
United States


Out of the 1,180 campaigns identified since June 2016 in the ACT Responsible database, 380 were shortlisted to be part of the exhibition and 93 campaigns were showcased in the exhibition (12 in the Planet theme, 37 in Education, 28 in Solidarity and 16 in Human Rights). The 2017 exhibition gathered work from 72 agencies spreading across 32 countries.

Press contact : isa@act-responsible.org

Since the first exhibition in 2002, the city of Cannes has been supporting the work of ACT Responsible.

ACT Responsible is a non-profit association which aims to raise awareness among people on and about social and environmental issues, by showing the very best global communication campaigns covering those issues.
www.act-responsible.org

 

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