Cannes, Friday June 23rd, 2017
ACT RESPONSIBLE CANNES TRIBUTES 2017
McCann New York, McCann Worldgroup Mumbai, TBWA\Santiago Mangada Puno, Philippines, Ogilvy Germany, to receive an ACT Responsible Cannes Tribute 2017 in recognition of their outstanding work supporting good causes.
Voting took place from June 17th to June 22nd, at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into 4 themes: Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.
Out of the 1,180 campaigns identified since June 2016 in the ACT Responsible database, 380 were shortlisted to be part of the exhibition and 93 campaigns were showcased in the exhibition (12 in the Planet theme, 37 in Education, 28 in Solidarity and 16 in Human Rights). The 2017 exhibition gathered work from 72 agencies spreading across 32 countries.
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