WHO WE ARE
ACT Responsible is an international non-profit association created in 2001. ACT stands for Advertising Community Together. The association’s mission is to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.
WHAT WE DO
We continuously gather unique and qualified advertising campaigns created all around the world in an attempt to show the power of advertising when it addresses social or environmental issues. We showcase these campaigns as widely as possible through events, exhibitions, and various programs, in order to raise awareness around global and local issues.
INSPIRING “GOOD AD” LIBRARY
Today, ACT Responsible is the largest global source of content on the world’s best ads on social and environmental issues. We source and select the best social & environmental campaigns from around the world. Our database holds over 12,000 campaigns created by over 2,300 agencies for 3,000 advertisers in 95 countries. These campaigns are accessible through a multi-criteria search engine powered by adforum.com. The number of campaigns in the library has grown at a given rate of 1,500 per year over the past two years.
PROMOTING GOOD CAUSES ADVERTISING TOOLS
We create themed exhibitions and projections: The exhibitions are made with the belief that creativity has the power to overcome social, generational, or cultural barriers in order to encourage responsible understanding and to call for action. Advertising is a universal language: images and music tap into our emotions and words inspire us the keys to get involved. The combination of all has an undeniable effect : you can instantly relate to the issue/topic/problem; it appeals to our emotions and conscious and therefore pushes us to take action/get involved.
We create special programs, customized libraries, interactive galleries, specific selections of content, in order to offer promote great campaigns from our collection through media or strategic partnerships. We also joined the United Nations Department of Public Information in order to participate in raising awareness on UN related causes.
FEDERATING THE COMMUNITY
We participate in events to start a conversation/make people aware of important issues, as well as to federate a network of key actors of the industry: agencies, media, production companies, advertisers, institutions, NGOs and corporations from all over the world, that believe in responsible advertising as an essential focus of modern communications.
We participate to workshops, debates and co-create think tanks/clubs (NG’Ad & AdWiser) and in 2014 we’ve launched a french association ACT Responsable in order to share good practices, highlight the best campaigns and encourage discussion about social and environmental responsibility.
Visit the french association website here.