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unite

advertising community
together

How we unite

We bring together key players of the communications industry, all of whom share a similar vision regarding responsible practice. Its influence helps create a network, facilitating the sharing of important messages and sustainable development. We thank all the supporters who finance and contribute to 100% of our action.

ACT’ive
sponsors

ACT’ive members

“Advertising is a powerful tool. It can raise awareness, influence attitudes and sometimes even radically change behaviours. It is up to us now to use this tool responsibly to ensure a positive future for generations to come.

 

Philippe Paget

CEO, AdForum

Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication.

 

Philip Thomas

President, Ascential Events/Chairman, Cannes Lions International Festival of Creativity

“Everything we do reflects who we are – as human beings, as companies and brands. We strongly believe that purpose-driven work isn’t something that we should be doing occasionally, it’s something we should be doing every day that we come into work. It’s the kind of work that makes employees, clients and consumers happy. We’re thrilled to be recognized for doing good work for our clients that does good for the world.

 

Carter Murray

CEO, FCB Worldwide

“In a world increasingly characterized by change and uncertainty, people value brands they can trust.
At Havas Group we are on a mission to make a meaningful difference to brands, to businesses and to people in order to generate sustainable growth for our clients and create value for all stakeholders.

 

Yannick Bolloré

CEO, Havas Group

“Missing Quote.

 

Brianna Wettlaufer

Head of Content, Adobe

“Our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that Euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.

 

Carolyn Gibson

Chief Revenue Officer, Euronews

“Being a good corporate citizen is a part of our DNA. This comes to life in many ways through our agencies around the world. We are committed to being among the world’s most diverse companies, to mitigating our impact on the environment, and to acting responsibly, making positive change in the communities where our employees live and work.

 

Michael Roth

Chairman and CEO, Interpublic

It is imperative today that corporations be good citizens. Consumers want companies to not only make desirable products, but do social good along the way. Increasingly, we are putting our creative minds to social causes whether it’s on behalf of our clients or the pro bono work we do. We proudly support ACT Responsible’s mission to promote advertising that makes the world a better place.

 

John Seifert

Chief Executive, Worldwide, Ogilvy

“The idea that agencies should be socially responsible because we have the strategic and creative abilities to affect behavior is beside the point. We should be socially responsible because we’re human beings. Be a decent human being. That’s the message, and we should never stop spreading it.

 

Michael Houston

Worldwide CEO, Grey Group

With 20 million estimated passengers in France who use public transport daily, Médiatransports, ad selling agency for public transport, must put its strategy and development in a resolutely responsible approach. « Guaranteeing responsible advertising » in terms of content broadcast and « Put the power of the media at the service of projects of general interest » are thus two major pillars of the societal commitments of Médiatransports.

Valerie Decamps

Managing Director, Mediatransports

“RTL AdConnect, part of RTL Group, is engaged in social and environmental responsibility and is therefore proud to partner with ACT Responsible. One of RTL AdConnect’s missions is to support international brands through their global Total Video campaignd, guaranteeing ad credibility and quality. We are very honoured to host this year’s ACT Responsible Tribute Celebration.

 

Stephane Coruble

Managing Director, RTL AdConnect

“TBWA is honored to support ACT Responsible. This community serves as an excellent reminder that advertising is more than a “buy this!” business; when done right, it is a powerful tool with the potential to spread influence, shift perception and disrupt conventions on a global scale. We believe it is our duty to fulfill that potential.

 

Troy Ruhanen

President and CEO, TBWA Worldwide

“One of the core principles of Anomaly is a belief in brand behaviour – the belief that meaningful acts speak the loudest, and have the most positive impact on people and the world. It’s a shared view with ACT Responsible, which is what makes the organization so important to support.

 

Carl Johnson

Founding Partner, Anomaly

ACT’ive
partners

“In a society of communications, the advertising industry is more than ever aware of the stakes involved in social responsibility. Our role is to encourage consumers to adopt a more responsible and ethical behaviour. The members of the AACC are committed to helping the world to change regarding these crucial issues.

 

Marie-Pierre Bordet

Vice-President, AACC

“Advertising is a powerful tool to raise awareness and it’s up to us to use it responsibly, I believe in preparing the new generation by getting them involved. This what I do with the Dutch young creative community Jonge Honden (Young Dogs). They’re the future.

 

Kyra Roest

Business Development, AD.BUSINESS Amsterdam

 

 

Stéphane Martin

Managing Director, ARPP

“In this chaotic world, advertising is often mistreated and demonised by our society. And yet, its role is fundamental. It helps break boundaries and make our lives better every day. Through its creativity, advertising informs, alerts and reminds us that we must be respectful of the environment, diversity and human rights. For that alone, we should recognise the importance of its role. Advertising has the power to the raise awareness of good causes, and that is why I am a strong supporter of Act Responsible.

 

Ivan Pierens

Founder – CEO, Blake Paris

“Advertising does not only incite to consume. It also provides information and awareness. In all its diversity and creativity, it knows how to assist great causes enabling the public to understand the pressing necessity of supporting them. This is exactly what this fascinating exhibition demonstrates. Here, the intelligence of the advertising community speaks to every single heart.

 

David Lisnard

Maire de Cannes

“Culture RP likes Act Responsible and has decided to commit by publishing every Wednesday a video referenced by the association to remind all communication professionals the true power of our profession.

 

Cyndie Bettant

Director of Publication, Culture RP

“E-artsup students like to engage.Our partnership with ACT Responsive empowers them to put their talent and determination to work for great causes. They work in a constructive and collaborative spirit for a better & fairer world. This is the best educational program I can imagine for a graphic design school. Thank you for this beautiful collaboration!

 

Nicolas Becqueret

Director, e-artsup

“The Care Awards are celebrating its 10th anniversary this year and EACA is proud to be part of the community promoting and awarding the most successful creative social & environmental campaigns. It always has and always will be close to our hearts – thank you ACT Responsible for believing in it too and demonstrating its true value.

 

Tamara Daltroff

General Director, EACA

“As a journalist I’m aware that advertising plays a valuable part in funding a free and independent press. But it has another role too: supporting good causes with impactful messages. However, in an era when “brand purpose” has become fashionable, ACT can sift the committed from those who are following a trend.

 

Mark Tungate

Editorial Director, The Epica Awards

“There’s no room for self-serving brands. Be part of the solution or get the f… out of my life.

 

Thomas Kolster

Founder, Goodvertising Agency

“First involved with ACT Responsible as creative director for students of e-artsup, school in which I teach graphic design and where I lead a Master’s degree, my collaboration then extends into my freelance activity for the realization of tools of visual communication, pro bono … a double cap for a double mission but only one pleasure.

 

Raphaël Thomas

Art Director

Influencia think that the mission of companies and brands today is not only to sell products or services but to contribute to a better society, and commit to it. We also believe that advertising can participate in awareness and a shift towards a more responsible lifestyle. We support the work of ACT Responsible who for years fought fiercely and tirelessly in this direction.

 

Isabelle Musnik

Founder and CEO, Influencia

“All media must all take part in building a new world, respectful of the SDGs. This has been PUB’s commitment since 2018. Act Responsible has been encouraging us in this direction for many years. It is therefore a source of pride to work together hand in hand.

 

Philippe Warzée

Editorial Director, Pub.be

“There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!

 

Pascal Cubb

Founder and Producer, Sunglasses

“The Global Campus of Human Rights, a unique network of a hundred universities around the world seeking to advance human rights and democracy education is proud to partner with ACT Responsible to continue its communication support for social responsibility and global goals for a better world.

 

Elisabetta Noli

Administrative Director, EIUC

“Whilst purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.

 

David Tiltman

Head of Content, Warc Rankings

ACT’ive
friends

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

get in touch

hello[@]act-responsible.org

call act

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

|  Unite   >   ACT’ive People

unite

great ads for good

How we unite

We bring together key players of the communications industry, all of whom share a similar vision regarding responsible practice. Its influence helps create a network, facilitating the sharing of important messages and sustainable development. We thank all the supporters who finance and contribute to 100% of our action.

ACT’ive sponsors

“Advertising is a powerful tool. It can raise awareness, influence attitudes and sometimes even radically change behaviours. It is up to us now to use this tool responsibly to ensure a positive future for generations to come.

Philippe Paget

CEO, AdForum

Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication

Philip Thomas

President, Ascential Events/Chairman, Cannes Lions International Festival of Creativity

“Our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that Euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.

 

Carolyn Gibson

Chief Revenue Officer, Euronews

“RTL AdConnect, part of RTL Group, is engaged in social and environmental responsibility and is therefore proud to partner with ACT Responsible. One of RTL AdConnect’s missions is to support international brands through their global Total Video campaignd, guaranteeing ad credibility and quality. We are very honoured to host this year’s ACT Responsible Tribute Celebration.

 

Stephane Coruble

Managing Director, RTL AdConnect

“Missing Quote.

 

Brianna Wettlaufer

Head of Content, Adobe

th 20 million estimated passengers in France who use public transport daily, Médiatransports, ad selling agency for public transport, must put its strategy and development in a resolutely responsible approach. « Guaranteeing responsible advertising » in terms of content broadcast and « Put the power of the media at the service of projects of general interest » are thus two major pillars of the societal commitments of Médiatransports.

Valerie Decamp

Managing Director, Mediatransports

ACT’ive members

“Everything we do reflects who we are – as human beings, as companies and brands. We strongly believe that purpose-driven work isn’t something that we should be doing occasionally, it’s something we should be doing every day that we come into work. It’s the kind of work that makes employees, clients and consumers happy. We’re thrilled to be recognized for doing good work for our clients that does good for the world.

 

Carter Murray

CEO, FCB Worldwide

“In a world increasingly characterized by change and uncertainty, people value brands they can trust.
At Havas Group we are on a mission to make a meaningful difference to brands, to businesses and to people in order to generate sustainable growth for our clients and create value for all stakeholders.

 

Yannick Bolloré

CEO, Havas Group

“Being a good corporate citizen is a part of our DNA. This comes to life in many ways through our agencies around the world. We are committed to being among the world’s most diverse companies, to mitigating our impact on the environment, and to acting responsibly, making positive change in the communities where our employees live and work.

 

Michael Roth

Chairman and CEO, Interpublic

“The idea that agencies should be socially responsible because we have the strategic and creative abilities to affect behavior is beside the point. We should be socially responsible because we’re human beings. Be a decent human being. That’s the message, and we should never stop spreading it.

 

Michael Houston

Worldwide CEO, Grey Group

It is imperative today that corporations be good citizens. Consumers want companies to not only make desirable products, but do social good along the way. Increasingly, we are putting our creative minds to social causes whether it’s on behalf of our clients or the pro bono work we do. We proudly support ACT Responsible’s mission to promote advertising that makes the world a better place.

 

John Seifert

Chief Executive, Worldwide, Ogilvy

“TBWA is honored to support ACT Responsible. This community serves as an excellent reminder that advertising is more than a “buy this!” business; when done right, it is a powerful tool with the potential to spread influence, shift perception and disrupt conventions on a global scale. We believe it is our duty to fulfill that potential.

 

Troy Ruhanen

President and CEO, TBWA Worldwide

“One of the core principles of Anomaly is a belief in brand behaviour – the belief that meaningful acts speak the loudest, and have the most positive impact on people and the world. It’s a shared view with ACT Responsible, which is what makes the organization so important to support.

 

Carl Johnson

Founding Partner, Anomaly

ACT’ive partners

“In a society of communications, the advertising industry is more than ever aware of the stakes involved in social responsibility. Our role is to encourage consumers to adopt a more responsible and ethical behaviour. The members of the AACC are committed to helping the world to change regarding these crucial issues.

 

Marie-Pierre Bordet

Vice-President, AACC

 » Advertising is a powerful tool to raise awareness and it’s up to us to use it responsibly, I believe in preparing the new generation by getting them involved. This what I do with the Dutch young creative community Jonge Honden (Young Dogs). They’re the future.

 

Kyra Roest

Business Development, AD.BUSINESS Amsterdam

 

 

Stéphane Martin

Managing Director, ARPP

“In this chaotic world, advertising is often mistreated and demonised by our society. And yet, its role is fundamental. It helps break boundaries and make our lives better every day. Through its creativity, advertising informs, alerts and reminds us that we must be respectful of the environment, diversity and human rights. For that alone, we should recognise the importance of its role. Advertising has the power to the raise awareness of good causes, and that is why I am a strong supporter of Act Responsible.

 

Ivan Pierens

Founder – CEO, Blake Paris

“Advertising does not only incite to consume. It also provides information and awareness. In all its diversity and creativity, it knows how to assist great causes enabling the public to understand the pressing necessity of supporting them. This is exactly what this fascinating exhibition demonstrates. Here, the intelligence of the advertising community speaks to every single heart.

 

David Lisnard

Maire de Cannes

“Culture RP likes Act Responsible and has decided to commit by publishing every Wednesday a video referenced by the association to remind all communication professionals the true power of our profession.

 

Cyndie Bettant

Director of Publication, Culture RP

“E-artsup students like to engage.Our partnership with ACT Responsive empowers them to put their talent and determination to work for great causes. They work in a constructive and collaborative spirit for a better & fairer world. This is the best educational program I can imagine for a graphic design school. Thank you for this beautiful collaboration!

 

Nicolas Becqueret

Director, e-artsup

“The Care Awards are celebrating its 10th anniversary this year and EACA is proud to be part of the community promoting and awarding the most successful creative social & environmental campaigns. It always has and always will be close to our hearts – thank you ACT Responsible for believing in it too and demonstrating its true value.

 

Tamara Daltroff

General Director, EACA

“As a journalist I’m aware that advertising plays a valuable part in funding a free and independent press. But it has another role too: supporting good causes with impactful messages. However, in an era when “brand purpose” has become fashionable, ACT can sift the committed from those who are following a trend.

 

Mark Tungate

Editorial Director, The Epica Awards

“There’s no room for self-serving brands. Be part of the solution or get the f… out of my life.

 

Thomas Kolster

Founder, Goodvertising Agency

“First involved with ACT Responsible as creative director for students of e-artsup, school in which I teach graphic design and where I lead a Master’s degree, my collaboration then extends into my freelance activity for the realization of tools of visual communication, pro bono … a double cap for a double mission but only one pleasure.

 

Raphaël Thomas

Art Director

Influencia think that the mission of companies and brands today is not only to sell products or services but to contribute to a better society, and commit to it. We also believe that advertising can participate in awareness and a shift towards a more responsible lifestyle. We support the work of ACT Responsible who for years fought fiercely and tirelessly in this direction.

 

Isabelle Musnik

Founder and CEO, Influencia

“All media must all take part in building a new world, respectful of the SDGs. This has been PUB’s commitment since 2018. Act Responsible has been encouraging us in this direction for many years. It is therefore a source of pride to work together hand in hand.

 

Philippe Warzée

Editorial Director, Pub.be

“There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!

 

Pascal Cubb

Founder and Producer, Sunglasses

“The Global Campus of Human Rights, a unique network of a hundred universities around the world seeking to advance human rights and democracy education is proud to partner with ACT Responsible to continue its communication support for social responsibility and global goals for a better world.

 

Elisabetta Noli

Administrative Director, EIUC

“Whilst purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.

 

David Tiltman

Head of Content, Warc Rankings

ACT’ive friends

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.

© 2019 act Responsible

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