Advertising excellence in promoting care for people and the environment.

Creativity for 
the greater good.

The ACT Care Awards celebrate creative campaigns that drive positive social and environmental change. These awards recognize efforts focused on a wide range of issues, including public health, environmental sustainability, social justice (such as disability rights and human rights), public safety, and other critical societal concerns like homelessness, domestic violence, and education.

Established in 2008 in collabortation with the European Association of Communication Agencies in partnership with the European Parliament, the awards aim to encourage dialogue, share best practices, and accelerate behavioral changes on major global issues.

In partnership with

Christian de la Villehuchet

Godfather of the ACT Care Awards and Jury President.

Global Chief Client and Global Chief Integration officer, Havas – President, European Association of Communications Agencies.

“Communication is the only business that can change both advertisers agenda and consumer behaviours. In a positive way. The ACT Care Awards have celebrated this role since they were created 18 years by recognizing the true value of communication shaping the world to a slightly better place.

Having partnered with ACT responsible for several years, I am honoured to be the God Father of the awards for the 2025 edition.”

ACT Care Awards Timeline.

2025 ACT Care Awards Ceremony, which will take place on December 10th at 12:00 PM. Now is the time to register here, registration closes on Nov 30th. The ACT Care Awards Ceremony is included in the official program of the EACA Effie Awards Europe Day.

Event Details:
📅 Date: December 10, 2025
🕛 Time: 12:00 PM
📍 Location: Royal Museum of Art and History – Parc du Cinquantenaire 10, 1000 Brussels, Belgium

Open to all communications agencies worldwide, the awards aim to showcase the power of advertising in addressing global social and environmental challenges.

Call for entries opens

Participating agencies worldwide can submit to the ACT Program including the Awards
APRIL

Creative Jury Recruitment

Creatives from around the world are invited to apply to enter the annual creative Jury. Application close on July 31st.
AUGUST

Shortlist announcement

A shortlist of 30 Campaigns is crafted by the Creative Jury.
OCTOBER

Expert Jury

Jury members are chosen for their communication expertise and come from diverse backgrounds — agencies, media, brands, institutions, and NGOs. To ensure fairness, anyone with a link to a campaign is excluded from voting on it.
DECEMBER
FEBRUARY

CFE Deadline

All submissions should be completed
JULY

Voting for the Shortlist

The Creative Jury vote online all summer. Votes closes on September 10th.
SEPTEMBER

Youth Favorite Online Voting

A group of students reviews the shortlist and selects one winner. This special distinction awarded offers a fresh perspective on what resonates with younger audiences.
NOVEMBER

Winners Celebration

The Celebration takes place during the Effie Europe Day organise the EACA.

ACT Care Awards Winners 2025.

The ACT Care Awards honor exceptional efforts and agency contributions in caring for people and the environment. Each year, over 130 campaigns are reviewed by two distinct juries: the Creative Jury, which selects the shortlist, and the Expert Jury, comprising members from European institutions, the UN, NGOs, advertisers, agencies, media, and trade organizations, who choose the winners. All campaigns listed below receive an ACT Care Award, with one earning the Grand Prix and a special Youth Favorite.

The Black Dog(s)

Brand : Seconde Chance
Agency : BETC Paris – France

Strings

Brand : Cancer@Work
Agency : Publicis Conseil – France

Inployable

Brand : Canadian Down Syndrome Society
Agency : FCB – Canada

T-SEARCH®

Brand : Mães Da Se
Agency : Cappuccino/The Weber Shandwick Collective – Brazil

Homelessness is Spiking

Brand : Hostiledesign.org
Agency : TBWA\MCR – United Kingdom

Lost Faces

Brand : Banco do Brasil S.A
Agency : WMcCann – Brazil

Memory Shots

Brand : Kodak
Agency : Happiness Brussels, an FCB Alliance – Belgium

Ink of Democracy

Brand : The Times of India
Agency : Havas Creative – India

Mommyphone

Brand : Laboratoire Gallia
Agency : BETC Paris – France

Three Words

Brand : AXA
Agency : Publicis Conseil – France

Facing Bullying

Brand : Service d’information du Gouvernement by
Agency : Publicis Conseil – France

Pass it on – Use Your Vote – European Elections 2025

Brand : European Parliament
Agency : Directorate-General for Communication, &Co. / NoA, ICF Next – Belgium

ACT Care Youth Favourite

Full
press
release

One Award, two Special Juries & a Youth Favourite.

The ACT Care Awards stand out for their thorough evaluation process, involving multiple juries that bring unique, cross-sectional insights to each competing campaign. These juries play a vital role in ensuring that campaigns meet three essential criteria: creativity of the idea, quality of execution, and impact on beneficiaries. They also verify that each campaign aligns with expert perspectives, providing a well-rounded and balanced assessment.

1.

This jury is open to creative talents worldwide who are eager to get inspired and believe in using creativity as a force for good. Jury members review entries online, select the shortlist. We ask is a simple pledge: to judge each entry responsibly and fairly.

2.

Jury of Experts

Jury members are chosen for their communication expertise and come from diverse backgrounds — agencies, media, brands, institutions, and NGOs. To ensure fairness, anyone with a link to a campaign is excluded from voting on it.

3.

A special distinction awarded by students, offering a fresh perspective on what resonates with younger audiences. A group of up to fifteen students reviews the shortlist and selects one winner. We trust them to judge with curiosity, honesty, and an open mind.

Focus on 3 Categories.

NGOs & Foundations

Non-profit organisations and non-governmental bodies — an organisation that exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially. An organisation created by private persons or organisations with no participation or representation of any government.

Governments & Institutions

Government bodies and related organisations — an organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.

Companies & Businesses

Corporate governance (CSR) — corporate campaigns that promote care for safety, youth, communities and the environment.

Enter the Awards.

ENTRIES ARE CLOSED FOR 2025.

Entries are open every year form February to AprilTo enter the awards, follow the steps below. 

3.

Pay the fee

Thanks to the support