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Frequently Asked Questions
What is ACT Responsible?
WHO WE ARE:
ACT stands for Advertising Community Together. ACT Responsible is an international, independent, non-profit association founded in 2001 by AdForum.com employees.
Inspire, promote and unite the advertising communications industry to share good practice in social responsibility and sustainable development.
WHAT WE DO:
Each year we identify and gather thousands of the best local or global advertising campaigns that address social and environmental issues. The campaigns are archived into our “Good Ads Gallery”, which is the largest online database
We curate “Great Ads for Good” exhibitions, film projections and themed and
We run initiatives such as“The Good Report”, One minute of Responsibility and the Care Awards to highlight the advertising community’s important role in addressing global issues.
If you believe responsible communication is the future of advertising and would like to support this collective industry effort, consider becoming a member.
Submission and promo pack
What is in our "promo pack"?
By entering our Promo Pack, you will benefit from:
1- Free entry in “The Care Awards”
2- Inclusion of your campaign in “The Good Report”, in collaboration with WARC rankings.
3- Eligibility for ACT Responsible’s annual exhibition premiered at the Cannes Lions International Festival of Creativity.
4- Eligibility for « One Minute of Responsibility« , which offers free media space throughout Euronews’ short
5- Inclusion of your campaign in
6- Inclusion of your campaign in Adforum.com’s worldwide creative database.
NB: If you would like your campaign to be excluded from some promo pack benefits, please inform our team when you enter.
By payment of the invoice, you agree to our rules and terms and conditions — please take time to review these.
If for any specific reason or at any time you would like us to unpublished your entry, please contact our team.
How do I submit my entry?
How do I pay?
Does anything need to be signed or approved?
Before you submit, you must have your client’s approval allowing the campaign to be part of the ACT Responsible
What is the confidentiality policy for the written entries ?
Creative material, when submitted, becomes the property of ACT Responsible. ACT Responsible reserves the right to make copies of selected creative material for educational and publicity purposes in exhibitions that we create to raise awareness on social and environmental issues. All material used will always be credited to advertisers and agencies and stamped with the association’s logo. Should you require an ad to be removed from ACT Responsible’s website, galleries or exhibitions, contact us and we will take care of it right
Great Ads for Good Causes Exhibition
What is Great Ads for Good Causes Exhibition?
The “Great Ads for Good” exhibition premieres in Cannes every year during the Cannes Lions International Festival of Creativity. The exhibition may then be shown around the world, depending on opportunities, budget
Where exactly is located exhibition @CANNES LIONS?
Thanks to the support of Cannes Lions, the exhibition is at the heart of the Palais des Festivals. Located in the Foyer Debussy, it sits just before one of the main theatres (1000+ seats) that held 30 seminars in 5 days during last year’s festival. This gives the 16,000 registered guests plenty of opportunities to enjoy the exhibition and pick their
Who decides what is shown in the exhibition?
Our editorial team selects the work for our exhibition. The team is entitled to refuse any controversial entries that may offend national, cultural or religious beliefs or public taste. Selections will be made with respect to the space available as well as our aim to reflect the diversity of entries and the advertising industry’s creativity.
What if the work sent to act responsible was also entered in the cannes lions categories?
ACT Responsible and Cannes Lions are two separates organizations. ACT Responsible is NOT an award organization.
Cannes Lions and ACT Responsible DO NOT SHARE ENTRIES.
What are the Cannes Tributes?
The ACT Responsible Cannes Tributes is a recognition of outstanding work for good causes. Each year during the exhibition at Cannes Lions, we
How can I participate in the cannes lions exhibitions as a sponsor, partner or ACT’ive member?
The Cannes exhibition is made possible by the support of
The Good Report
What is "The Good report"?
The Good Report, created in collaboration between ACT Responsible and WARC, is an annual ranking of the campaigns identified by ACT Responsible that have been entered in its database. It was created to celebrate the best creative campaigns that promote sustainability and social responsibility and raise awareness on the world’s major social and environmental issues.
How can my work be included in the "The Good report"?
All ACT Responsible
How is the ranking calculated?
The ranking is based on a campaign’s presence and performance in ACT Responsible. For example, its performance in the Care Awards, loyalty to the cause, campaign promotion, ranking in awards shows and as an ACT Tribute (see above). In 2019, we added the awards a campaign has received and its number of views on Adforum.com to the report’s judging formula. More information on The Good Report.
The Care Awards
What is "The Care Awards"?
The European Association of Communications Agencies (EACA) and ACT Responsible launched these creative awards in 2008 to highlight the advertising industry’s specific contribution to society by awarding the most creative social and environmental campaigns. The awards cover issues such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education
How can I enter "The Care Awards"?
The Care Awards are open to all campaigns submitted to ACT Responsible. You may enter as many campaigns as you like.
Can I only enter "The Care Awards"?
Yes, please write to firstname.lastname@example.org to specify your request.
The price is the same as for the ACT Responsible
What is "One Minute of Responsibility"?
What is the reach of Euronews Worldwide TV channels?
Euronews broadcasts to more than 426 million households in 158 countries worldwide via cable, digital satellite
Can I participate to the "One Minute of Responsibility program" only?
Who are ACT Responsible worldwide media partners and where could the work be published?
ACT Responsible has the largest worldwide online database of social and environmental advertising, free and accessible by all. The ACT Responsible database gathers over 20,000 ads, created and broadcasted in 110 countries by 3,200+ agencies for more than 5,500+ advertisers.
Good Ads Gallery and Database
How does ACT Responsible database work?
Each year, ACT Responsible adds campaigns created worldwide to its database. The database is shared with the EACA and AdForum.com — ACT Responsible’s main sponsor and technical partner. To create the gallery, ACT Responsible uses AdForum’s platform. The ACT Responsible collection is made available from AdForum servers to as many professional websites as possible through hosted sections or links.
How can I use ACT Responsible Good Ads Gallery?
The Good Ads gallery is here to help you find information about social and environmental advertising and responsible communication. This is for your own personal, non-commercial use. It is forbidden to reproduce, sell or distribute it to anyone else. If you want to make a suggestion or change, let us know, as you cannot alter the content directly on the site.
Who owns the copyrights to the material on the site?
Do you accept full responsibility for the links on your site?
No. Although we only post links that are interesting and informative, we cannot monitor all the current links that appear on our pages. If any change needs to be made, please contact us and we’ll take care of it ASAP.
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
get in touch
write to ACT
Bord du Canal, 33
Chalais, CH 3966
Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.
© 2019 act Responsible