Participate > FAQs
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Participate > FAQs
participate
show your good side
Frequently Asked
Questions
Mission
What is ACT Responsible?
« WHO WE ARE:
ACT Responsible is an international non-profit association born from 9/11, affiliated with the United Nations Department of Public Information (UNDPI) and part of the Global Compact. ACT stands for Advertising Community Together.
OUR MISSION:
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. Our aim to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Our actions ensures the visibility of the most creative, strong and striking communications campaigns in order to encourage production in this area. By strengthening the scope of these messages, the association is investing in building a fairer, united and sustainable world.
Our belief : through the emotional charge it carries, advertising has an extraordinary power to change mentalities by accelerating understanding. Thus it breaks down social, generational and cultural barriers.
WHAT WE DO:
Each year we identify and gather thousands of the best local or global advertising campaigns that address social and environmental issues. The campaigns are archived into our “Good Ads Gallery”, which is the largest online database
We curate “Great Ads for Good” exhibitions, film projections and themed and
We
To achieve its goal, we’ve developed various initiatives in partnership with a network of committed players in advertising, media and education such as « The Good Report », « One minute of Responsibility » and the Care Awards…
If you believe responsible communication is the future of advertising and would like to support this collective industry effort, consider becoming a member.
Submission and promo pack
What is in our "promo pack"?
By entering our Promo Pack, you will benefit from:
1- Eligibility for “The Great Ads for Good Exhibition” premiered in Cannes at the Lions International Festival of Creativity and showcased at other industry event throughout the year (depending on budget and invitations)
2- Inclusion of your campaign in “The Good Report”, in collaboration with WARC rankings.
3- Inclusion of your campaign “The Care Awards” organised next October 2021 and chaired by the VP of the European Parliament.
4- Eligibility for « One Minute of Responsibility« , which offers free media space throughout Euronews’ short
5- Participation of your campaign in the “ACT Tributes” organised during the Cannes Lions or other industry key time, celebration through public vote the best campaigns.
6- Inclusion of your campaign in Adforum.com’s worldwide creative database.
7-Inclusion of your campaign in our promo pack give you a partner discount on entry to the Green Awards.
NB: If you would like your campaign to be excluded from some promo pack benefits, please inform our team when you enter.
By payment of the invoice, you agree to our rules — please take time to review these.
If for any specific reason or at any time you would like us to unpublished your entry, please contact our team.
How do I submit my entry?
Directly on our website or by email at submit@act-responsible.org and we will guide you through the steps. Should you encounter any problems, please contact our head of content at sophie@act-responsible.org.
How do I pay?
As soon as your submission is complete, you will receive an invoice from your ACT Responsible coordinator. Please make sure you pay your invoice promptly by bank transfer or PayPal.
Does anything need to be signed or approved?
Before you submit, you must have your client’s approval allowing the campaign to be part of the ACT Responsible
What is the confidentiality policy for the written entries ?
Creative material, when submitted, becomes the property of ACT Responsible. ACT Responsible reserves the right to make copies of selected creative material for educational and publicity purposes in exhibitions that we create to raise awareness on social and environmental issues. All material used will always be credited to advertisers and agencies and stamped with the association’s logo. Should you require an ad to be removed from ACT Responsible’s website, galleries or exhibitions, contact us and we will take care of it right
Great Ads for Good Exhibition
What is Great Ads for Good Causes Exhibition?
The purpose of our exhibition “Great Ads for Good” is to show a collection of the best campaigns on social and environmental issues created during the year by agencies all around the world. The exhibition aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
The exhibition“Great Ads for Good” premieres in Cannes every year during the Cannes Lions International Festival of Creativity. NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.
Since 2020, the exhibition“Great Ads for Good” is also available online on a dedicated website greatadsforgood.org
The exhibition may then be shown around the world, depending on opportunities, budget
Where exactly is the cannes lions exhibition located?
Thanks to the support of Cannes Lions, the exhibition is at the heart of the Palais des Festivals. Located in the Foyer Debussy, it sits just before one of the main theatres (1000+ seats) that held 30 seminars in 5 days during last year’s festival. This gives the 16,000 registered guests plenty of opportunities to enjoy the exhibition and pick their
Since 2020, the exhibition“Great Ads for Good” is also available online on a dedicated website greatadsforgood.org
NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.
Who decides what is shown in the exhibition?
Our editorial team selects the work for our exhibition. The team is entitled to refuse any controversial entries that may offend national, cultural or religious beliefs or public taste. Selections will be made with respect to the space available as well as our aim to reflect the diversity of entries and the advertising industry’s creativity.
NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.
What if the work sent to act responsible was also entered in the cannes lions categories?
ACT Responsible and Cannes Lions are two separates organizations. ACT Responsible is NOT an award organization.
Cannes Lions and ACT Responsible DO NOT SHARE ENTRIES.
What are the Cannes Tributes?
The ACT Responsible Cannes Tributes is a recognition of outstanding work for good causes. Each year during the exhibition at Cannes Lions, we
How can I participate in the cannes lions exhibitions as a sponsor, partner or ACT’ive member?
The Cannes exhibition is made possible by the support of
The Good Report
What is "The Good report"?
The Good Report, created in collaboration between ACT Responsible and WARC, is an annual ranking of the campaigns identified by ACT Responsible that have been entered in its database. It was created to celebrate the best creative campaigns that promote sustainability and social responsibility and raise awareness on the world’s major social and environmental issues.
NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.
How can my work be included in the "The Good report"?
All ACT Responsible
NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.
How is the ranking calculated?
The corpus of campaigns covers all social & environmental campaigns created for a charity, institution or corporation identified during the year (approx. 1000 campaign) by our editorial team.
The ranking combines a campaign’s presence and performance in ACT Responsible initiatives [ Cannes Exhibition – Care Awards – « One minute of Responsibility » TV Program – all Tributes (public vote) – Good Ad Gallery (views)] and in WARC Rankings (scoring the campaign’s performance in awards shows. Find out about Warc Ranking methodology)..
More information on The Good Report.
NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.
The Care Awards
What is "The Care Awards"?
The European Association of Communications Agencies (EACA) and ACT Responsible launched these creative awards in 2008 to highlight the advertising industry’s specific contribution to society by awarding the most creative social and environmental campaigns. The awards cover issues such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education
How can I enter "The Care Awards"?
The Care Awards are open to all campaigns submitted to ACT Responsible. You may enter as many campaigns as you like.
Can I only enter "The Care Awards"?
Yes, please write to careawards@act-responsible.org to specify your request.
The price is the same as for the ACT Responsible
One Minute
of Responsibility
What is "One Minute of Responsibility"?
This short
What is the reach of Euronews Worldwide TV channels?
Euronews is broadcasts to more than 426 million households in 158 countries worldwide via cable, digital satellite
Can I participate to the "One Minute of Responsibility program" only?
Yes, just be sure to specify this when entering your campaign. The entry fee will be 400€ and will cover mounting and technical costs specific to the
More information on One Minute of Responsibility: Youtube – One Minute of Responsibility
Who are ACT Responsible worldwide media partners and where could the work be published?
ACT Responsible has the largest worldwide online database of social and environmental advertising, free and accessible by all.
The ACT Responsible database gathers over 25,000 ads, created and broadcasted in 121 countries by 3,800+ agencies for more than 6,600+ advertisers.
This database created in partnership with AdForum.com
Good Ads Gallery and Database
How does ACT Responsible database work?
Each year, ACT Responsible adds campaigns created worldwide to its database. The database is created in partnership with AdForum.com — main sponsor and technical partner of the association. The ACT Responsible collection is made available from AdForum servers to as many professional websites as possible through hosted sections or links.
All ads included in the database follows Adforum.com Terms of use and privacy policy.
How can I use ACT Responsible Good Ads Gallery?
The Good Ads gallery is here to help you find information about social and environmental advertising and responsible communication. This is for your own personal, non-commercial use. It is forbidden to reproduce, sell or distribute it to anyone else. If you want to make a suggestion or change, let us know, as you cannot alter the content directly on the site.
Who owns the copyrights to the material on the site?
MayDream, the parent company of AdForum, or its subscribers or licensors own all the copyrights, trademarks and intellectual property rights on the site. You must fully respect these copyrights. If you think we’ve infringed upon any copyrights, tell us right away and we’ll remove it from our site.
Do you accept full responsibility for the links on your site?
No. Although we only post links that are interesting and informative, we cannot monitor all the current links that appear on our pages. If any change needs to be made, please contact us and we’ll take care of it ASAP.
Any further questions please check our Entry Rules or contact us

Sophie Guérinet
Co-Founder in charge of Content & Agency Relations
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
© 2019 act Responsible
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
© 2019 act Responsible