Unite > My ACT
unite
advertising community together

MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.
Role, commitment & responsibility of the advertising industry

“
There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!
Pascal Cübb
Founder and Producer at Sunglasses
”
MyACT channel
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
© 2019 act Responsible
Unite > My ACT
unite
great ads for good

Role, commitment & responsibility of the advertising industry
MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.

“
There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!
Pascal Cübb
Founder and Producer at Sunglasses
”
MyACT channel
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
© 2019 act Responsible