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advertising community
together

MyACT is a daily web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.

Daily web
programme

There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!


Pascal Cübb

Founder and Producer at Sunglasses

partners

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

get in touch

hello[@]act-responsible.org

call act

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

|  Unite   >   My ACT

unite

great ads for good

MyACT is a daily web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.

Daily web
programme

There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!


Pascal Cübb

Founder and Producer at Sunglasses

partners

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.

© 2019 act Responsible

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