Unite > My ACT
unite
advertising community together
MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.
Role, commitment & responsibility of the advertising industry
“
There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!
Pascal Cübb
Founder and Producer at Sunglasses
”
MyACT channel
partners
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is part of
© 2019 act Responsible
Unite > My ACT
unite
great ads for good
Role, commitment & responsibility of the advertising industry
MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.
“
There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!
Pascal Cübb
Founder and Producer at Sunglasses
”
MyACT channel
partners
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.The international NGO is part of
© 2019 act Responsible
