Promote > One Minute of Responsibility
promote
ads for a better world
Launched in 2007, the programme ‘‘One Minute of Responsibility’’, created with the TV channel Euronews, features good cause campaigns multiple times a day.
ACT Responsible selects the content and Euronews offers the media space on Euronews and Africanews. This amplifies charities’ presence in people’s everyday lives and gives everyone a chance to act.
Since its launch, hundreds of TV campaigns from non-profit associations around the world have benefited from thousands of minutes of media space broadcasted in 155 countries. This has a market value of millions of euros.
Raising awareness
of public service advertising
“
Euronews is all views : our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.
Carolyn Gibson
Chief Revenue Officer, Euronews
”
How to benefit from this programme
1
Send your campaign to
submit@act-responsible.org
for examination by the editorial team
& ethical committee.
2
When approved, please pay the covering fees of: 50€ annual membership + 400€ per campaign (discount for additional campaigns)
3
You will receive a broadcasting report after four months. The media space offered is valued between 10,000€ and 50,000€.
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.
© 2019 act Responsible
Promote > One Minute of Responsibility
promote
great ads for good
Launched in 2007, the programme ‘‘One Minute of Responsibility’’, created with the TV channel Euronews, features good cause campaigns multiple times a day.
ACT Responsible selects the content and Euronews offers the media space on Euronews and Africanews. This amplifies charities’ presence in people’s everyday lives and gives everyone a chance to act.
Since its launch, hundreds of TV campaigns from non-profit associations around the world have benefited from thousands of minutes of media space broadcasted in 155 countries. This has a market value of millions of euros.
Raising awareness
of public service advertising
“
Euronews is all views : our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.
Carolyn Gibson
Chief Revenue Officer, Euronews
”
How to benefit from this programme
1
Send your campaign to submit@act-responsible.org
for examination by the editorial team & ethical committee.
2
When approved, please pay the covering fees of: 50€ annual membership + 400€ per campaign (discount for additional campaigns)
3
You will receive a broadcasting report after four months. The media space offered is valued between 10,000€ and 50,000€.
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.
© 2019 act Responsible
