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Promote   >   The Good Report

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ads for a better world

Top campaigns, agencies
and advertisers for Socially Responsible Communication

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.

Advertising is not always given recognition for its role to inform, raise awareness and educate. Communication professionals’ commitment to promoting these causes is fundamental. Without their campaigns, important messages about good causes would not reach a large section of the public. We created “The Good Report” to celebrate the wonderful work and commitment that thousands of agencies make to support major causes, and to motivate and inspire creativity and the production of new campaigns.

Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas in this area.


David Tiltman

Head of Content at WARC

The
2019
rankings

The corpus of campaigns covers all social & environmental campaigns created for a charity, institution or corporation  identified during the year by our editorial team.

The ranking combines a campaign’s presence and performance in

 * WARC Rankings Creative 100 (scoring the campaign’s performance in awards shows. Find out about Warc Ranking methodology).

* ACT Responsible initiatives  including : Great Ads for Good Exhibition – Care Awards – « One minute of Responsibility » TV Program – all Tributes (public vote) – Good Ad Gallery (views)]

There are no complicated categories nor criteria, just great work for good.

In 2019, A total of 1108 campaigns produced by 673 agencies for 882 brands (320 commercial brands,  445 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report.

The Good Report 2019 is made up of 40 Campaigns: 23 are from NGOs, institutions and foundations and 15 from commercial brands and 2 from government bodies. 24 markets are represented, 42 agencies (30 agencies par of 13 Networks and 12 are independent agencies)

 Top 25 Agencies are made up of 9 independent and 16 networked agencies covering a total of 20 markets.

In the Top 20 Networks list are 3 independent networks and 17 networks owned by holding companies. 

The Top 10 Advertisers include 5 NGOs or institutions and 5 for-profit companies.

40

Top 40 most successful campaigns
promoting good causes

1

DO Black, the carbon limit credit card

Brand : Doconomy

Agency : RBK Communication Stockholm

4

ThisAbles

Brand : IKEA

Agency : McCann Tel Aviv

7

The Uncensored Playlist

Brand : Reporters Without Borders

Agency : DDB Berlin

2

StorySign

Brand : Huawei

Agency : FCB Inferno London

5

When you can read everything …

Brand : SUAS Educational Development

Agency : In The Company of Huskies Dublin

8

Dot Mini. The First Smart Media …

Brand : Dot Incorporation

Agency : Serviceplan Munich

 

40

3

Xbox: Changing the Game

Brand : Microsoft

Agency : m:united/McCann New York

6

The E.V.A. Initiative

Brand : Volvo

Agency : Forsman & Bodenfors Göteborg

9

Dreams

Brand : Portuguese Paralympic Committee

Agency : FCB Lisbon

 Top 25 most successful agencies promoting good

#1 – Publicis Conseil Paris, France
#2 – McCann New York, USA
#3 – FCB Lisbon, Portugal
#4 – RBK Communication Stockholm, Sweden
#5 – FCB Inferno London, United Kingdom
#6 – McCann Tel Aviv, Israel
#7 – In the Company of Huskies Dublin, Ireland
#8 – Forsman & Bodenfors Göteborg, Sweden
#9 – Serviceplan Munich, Germany
#10 – MullenLowe SSP3 Bogotá, Colombia
#11 – ICF Next Bruxelles, Belgium
#12 – McCann Prague, Czech Republic
#13 – Altmann + Pacreau Paris, France
#14 – BWM Dentsu Sydney, Australia
#15 – Juniper Park\TBWA Toronto, Canada
#16 – VMLY&R Amman, Jordan
#17 – DDB Mexico, Mexico
#18 ex aequo – Ogilvy Guatemala & Ogilvy Colombia
#19 – Boys and Girls Dublin, Ireland
#20 – La Secte Lyon, France
#21 – Saatchi & Saatchi Wellness NY, USA
#22 – Bold Creative Riyadh, Saudi Arabia
#23 – TBWA\India Mumbai, India
#24 – McCann Santiago, Chile
#25 – Piece of Cake Barcelona, Spain

Top 20 most successful networks promoting good

#1 – McCann Worldwide 
#2 – BBDO Worldwide
#3 – FCB 
#4 – Publicis Worldwide
#5 – TBWA Worldwide
#6 – DDB Worldwide
#7 – Havas Group 
#8 – Ogilvy 
#9 – Grey Global Group 
#10 – Saatchi & Saatchi
#11 – Dentsu Aegis Network
#12 – VMLY&R
#13 – MullenLowe Group
#14 – Serviceplan 
#15 – Jung von Matt
#16 – Leo Burnett Group
#17 – Wunderman Thompson
#18 – Cossette Communication
#19 – Cheil Worldwide
#20 – DAS Group of Companies

Top 10 most successful brands promoting good

#1 – Greenpeace 
#2 – Doconomy
#3 – Care
#4 – Amnesty International
#5 – Huawei
#6 – Volkswagen
#7 – Microsoft
#8 – IKEA
#9 – Reporters Without Borders
#10 – Suas Educational Development

Isa Kurata

Co-Founder
ACT Responsible & The Good Report

Email: isa@act-responsible.org
Phone: +33 6 07 08 12 07

Amanda Benfell

Head of Press & PR
WARC

Email: amanda.benfell@warc.com
Phone: +33 6 07 08 12 07

The Good
Report

2018

The Good
Report

2017

The Good
Report

2016

The Good
Report

2015

The Good
Report

2014

The Good
Report

2013

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

get in touch

hello[@]act-responsible.org

call act

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

Promote   >   The Goog Report

promote

great ads for good

Top campaigns, agencies and advertisers for Socially Responsible Communication

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.

Advertising is advertising is not always given recognition for its role to inform, raise awareness and educate. Communication professionals’ commitment to promoting these causes is fundamental. Without their campaigns, important messages about good causes would not reach a large section of the public. We created “The Good Report” to celebrate the wonderful work and commitment that thousands of agencies make to support major causes, and to motivate and inspire creativity and the production of new campaigns.

Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas in this area.

David Tiltman

Head of Content at WARC

The 2018 rankings

The corpus of campaigns covers all social & environmental campaigns created for a charity, institution or corporation  identified during the year by our editorial team.

The ranking combines a campaign’s presence and performance in

 * WARC Rankings Creative 100 (scoring the campaign’s performance in awards shows. Find out about Warc Ranking methodology).

* ACT Responsible initiatives  including : Great Ads for Good Exhibition – Care Awards – « One minute of Responsibility » TV Program – all Tributes (public vote) – Good Ad Gallery (views)]

There are no complicated categories nor criteria, just great work for good.

In 2019, A total of 1108 campaigns produced by 673 agencies for 882 brands (320 commercial brands,  445 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report.

The Good Report 2019 is made up of 40 Campaigns: 23 are from NGOs, institutions and foundations and 15 from commercial brands and 2 from government bodies. 24 markets are represented, 42 agencies (30 agencies par of 13 Networks and 12 are independent agencies)

 Top 25 Agencies are made up of 9 independent and 16 networked agencies covering a total of 20 markets.

In the Top 20 Networks list are 3 independent networks and 17 networks owned by holding companies. 

The Top 10 Advertisers include 5 NGOs or institutions and 5 for-profit companies.

40

Top 40 most successful campaigns
promoting good causes

1

DO Black, the carbon limit credit card

 

Brand : Doconomy

Agency : RBK Communication Stockholm

2

StorySign

Brand : Huawei

Agency : FCB Inferno London

3

Xbox: Changing the Game

Brand : Microsoft

Agency : m:united/McCann New York

4

ThisAbles

 

Brand : IKEA

Agency : McCann Tel Aviv

5

When you can read everything …

Brand : SUAS Educational Development

Agency : In The Company of Huskies Dublin

Top 25 most successful agencies promoting good

#1 – Publicis Conseil Paris, France
#2 – McCann New York, USA
#3 – FCB Lisbon, Portugal
#4 – RBK Communication Stockholm, Sweden
#5 – FCB Inferno London, United Kingdom
#6 – McCann Tel Aviv, Israel
#7 – In the Company of Huskies Dublin, Ireland
#8 – Forsman & Bodenfors Göteborg, Sweden
#9 – Serviceplan Munich, Germany
#10 – MullenLowe SSP3 Bogotá, Colombia
#11 – ICF Next Bruxelles, Belgium
#12 – McCann Prague, Czech Republic
#13 – Altmann + Pacreau Paris, France
#14 – BWM Dentsu Sydney, Australia
#15 – Juniper Park\TBWA Toronto, Canada
#16 – VMLY&R Amman, Jordan
#17 – DDB Mexico, Mexico
#18 ex aequo – Ogilvy Guatemala & Ogilvy Colombia
#19 – Boys and Girls Dublin, Ireland
#20 – La Secte Lyon, France
#21 – Saatchi & Saatchi Wellness NY, USA
#22 – Bold Creative Riyadh, Saudi Arabia
#23 – TBWA\India Mumbai, India
#24 – McCann Santiago, Chile
#25 – Piece of Cake Barcelona, Spain

Top 20 most successful networks promoting good

#1 – McCann Worldwide 
#2 – BBDO Worldwide
#3 – FCB 
#4 – Publicis Worldwide
#5 – TBWA Worldwide
#6 – DDB Worldwide
#7 – Havas Group 
#8 – Ogilvy 
#9 – Grey Global Group 
#10 – Saatchi & Saatchi
#11 – Dentsu Aegis Network
#12 – VMLY&R
#13 – MullenLowe Group
#14 – Serviceplan 
#15 – Jung von Matt
#16 – Leo Burnett Group
#17 – Wunderman Thompson
#18 – Cossette Communication
#19 – Cheil Worldwide
#20 – DAS Group of Companies

Top 10 most successful brands promoting good

#1 – Greenpeace 
#2 – Doconomy
#3 – Care
#4 – Amnesty International
#5 – Huawei
#6 – Volkswagen
#7 – Microsoft
#8 – IKEA
#9 – Reporters Without Borders
#10 – Suas Educational Development

  read press release

  view the full list

Isa Kurata

Co-Founder
ACT Responsible & The Good Report

Email: isa@act-responsible.org
Phone: +33 6 07 08 12 07

Amanda Benfell

Head of Press & PR
WARC

Email: amanda.benfell@warc.com
Phone: +33 6 07 08 12 07

view previous reports

The Good Report 2018

The Good Report 2017

The Good Report 2016

The Good Report 2015

The Good Report 2014

The Good Report 2013

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.

© 2019 act Responsible

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