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About   >   What we do

about

inspire, promote and unite

What we do

We constantly gather first-rate, unique advertising campaigns from around the world to demonstrate the power of advertising when addressing social or environmental issues.

We widely showcase these campaigns through events, exhibitions and various programmes in order to raise awareness about global and local issues.

inspire

Good Ads Gallery

The Good Ads Gallery compiles over 1000 ads every year. It is a searchable database created in collaboration with AdForum.com, the gateway to the advertising community. The gallery is a source of inspiration, one that encourages us to build a more equal, united, and sustainable world.

Great Ads for
Good exhibition

The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection. Premiered at the Cannes Lions International Festival of Creativity, it highlights how creativity is used to raise awareness about the world’s major issues. The exhibitions are then presented around the world.

The Salvation Army – « Short stories book »
Dentsu Utama Sdn Bhd Kuala Lumpur, Malaysia

act Tributes

The ACT Tributes are the “people’s favourite ads for good causes”, selected every year. Organised during advertising events and through online voting, they recognise agencies’ outstanding work and enable the association to widely share good messages — a great way to help build a better world.

promote

One Minute
of Responsibility

One Minute of Responsibility is a short programme created in collaboration with the TV channel Euronews. It airs great one-minute ads for good causes to millions of viewers in over 155 countries, helping us to see the bigger picture and change the world.

The Good Report

The Good Report is a unique ranking of the world’s best use of creative communication to promote sustainability and social responsibility in order to raise awareness of major social and environmental issues. It is created by ACT Responsible in collaboration with Warc Rankings, a successor to the Gunn Report.

Care Awards

The Care Awards highlights the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institution communications directors, creative directors, and CSR experts.

Surfers Against Sewage – « Teeth »
Hopkins & Jackson London, United Kingdom

unite

My act

MyACT is a daily web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.

act’ive People

ACT Responsible brings together key players of the communication industry, all of whom share a similar vision regarding responsible practice. Its reach helps gather forces and build a network, facilitating the sharing of good practices. We thank all the supporters who finance and contribute to 100% of our action.

Iras Cotis – « Tolerance piano »
Havas Zürich Zurich, Switzerland

NG’AD Club

In 2008, we co-founded the NG’Ad Club to stimulate discussion between business and charity communication in order to promote, inspire and share good communication practices. The Club offers meetings, dinners, technical breakfasts and events to its members throughout the year. The Club is based in France and has over 45 NGO communications directors.

About   >   What we do

about

inspire, promote and unite

What we do

We constantly gather first-rate, unique advertising campaigns from around the world to demonstrate the power of advertising when addressing social or environmental issues.

We widely showcase these campaigns through events, exhibitions and various programmes in order to raise awareness about global and local issues.

inspire

The Salvation Army – « Short stories book »
Dentsu Utama Sdn Bhd Kuala Lumpur, Malaysia

Good Ads Gallery

The Good Ads Gallery compiles over 1000 ads every year. It is a searchable database created in collaboration with AdForum.com, the gateway to the advertising community. The gallery is a source of inspiration, one that encourages us to build a more equal, united, and sustainable world.

Great Ads for
Good exhibition

The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection. Premiered at the Cannes Lions International Festival of Creativity, it highlights how creativity is used to raise awareness about the world’s major issues. The exhibitions are then presented around the world.

act Tributes

The ACT Tributes are the “people’s favourite ads for good causes”, selected every year. Organised during advertising events and through online voting, they recognise agencies’ outstanding work and enable the association to widely share good messages — a great way to help build a better world.

promote

Surfers Against Sewage – « Teeth »
Hopkins & Jackson London, United Kingdom

One Minute
of Responsibility

One Minute of Responsibility is a short programme created in collaboration with the TV channel Euronews. It airs great one-minute ads for good causes to millions of viewers in over 155 countries, helping us to see the bigger picture and change the world.

The Good Report

The Good Report is a unique ranking of the world’s best use of creative communication to promote sustainability and social responsibility in order to raise awareness of major social and environmental issues. It is created by ACT Responsible in collaboration with Warc Rankings, a successor to the Gunn Report.

Care Awards

The Care Awards highlights the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institution communications directors, creative directors, and CSR experts.

unite

Iras Cotis – « Tolerance piano »
Havas Zürich Zurich, Switzerland

My act

MyACT is a daily web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.

act’ive People

ACT Responsible brings together key players of the communication industry, all of whom share a similar vision regarding responsible practice. Its reach helps gather forces and build a network, facilitating the sharing of good practices. We thank all the supporters who finance and contribute to 100% of our action.

NG’AD Club

In 2008, we co-founded the NG’Ad Club to stimulate discussion between business and charity communication in order to promote, inspire and share good communication practices. The Club offers meetings, dinners, technical breakfasts and events to its members throughout the year. The Club is based in France and has over 45 NGO communications directors.

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

get in touch

hello[@]act-responsible.org

call act

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

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