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About   >   Who we are

about

inspire, promote and unite

Who we are

ACT Responsible is an international, non-profit association created in 2001. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communications industry to share good practice in social responsibility and sustainable development.

Our Story

A few days after the 9/11 terrorist attacks, a team of employees from AdForum.com decided to launch ACT (Advertising Community Together). They uploaded the online message “it’s our business to help” to AdForum which called for the advertising community to act against terrorism.

Creatives from over 30 countries quickly responded, offering their talent. They sent hundreds of creative pieces and tributes to the heroes and victims. Trade press, websites, associations, and award organisers advertised the programme, which positively contributed to increasing expressions of solidarity.

The first campaign exhibitions took place at the Paris Advertising Week in November and during a New York trade event in December 2011. This was followed by the Cannes International Advertising Festival in May 2012, thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes.

Since then, the initiative has become a non-profit association, managed by a team of volunteers with the financial support of major players in the advertising industry. An average of 12 exhibitions have been produced every year all over the world. Throughout this time, ACT Responsible has developed partnerships with media companies and, along with its network of friends, initiated many conferences and think tanks.

ACT'ive Board Members 2020

Barry
Wacksman ⇒

Vice Chairman,
Chief Strategy Officer, RGA

 

 

 

Bandon
Cooke ⇒

Global Chief Communications Officer, FCB Global

Carol
Mason ⇒

Managing Director, AdForum (Maydream Inc.)

Dagmara
Szulce ⇒

Global Executive Director, International Advertising Association

David
Swaebe

SVP, Business Development/Agency Communications, MullenLowe U.S.

Jemma
Gould ⇒

Senior Director, Corporate Responsibility and Communications, IPG

Jennifer
Ferguson ⇒

Chief Communications Officer, Americas, Dentsu Aegis Network

Jon
Castle ⇒

President, Global Clients, TBWA\Worldwide

Karina
Wilsher ⇒

Partner, Global CEO, Anomaly

Laura
Maness

CEO, Havas New York

Matt
Eastwood ⇒

Global Chief Creative Officer, McCann Health

Melanie
Mitchem ⇒

SVP Global Communications & PR, FCB Global

Owen
Dougherty ⇒

EVP, Chief Communications Office, Grey Group

Rahel
Rasu ⇒

Head of Global Communications, DDB

Sarah
Rohan

Senior Manager, Global Strategic Growth, VMLY&R

     Wendy
Kleinman ⇒

Owner, WK Planning,

Yashica
Olden 

Global Diversity & Inclusion Leader, Ogilvy

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Office Manager & Accounting

Laurence de Lignac   Linkedin

French Ambassador

Anais Vecino  Linkedin

Event & Community Manager

Lise Lefebvre  Linkedin

Event & Press manager

Emma Guérinet   Linkedin

Event Co-ordintor

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

get in touch

hello[@]act-responsible.org

call act

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

About   >   Who we are

about

inspire, promote and unite

Who we are

ACT Responsible is an international, non-profit association created in 2001. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communications industry to share good practice in social responsibility and sustainable development.

Our Story

A few days after the 9/11 terrorist attacks, a team of employees from AdForum.com decided to launch ACT (Advertising Community Together). They uploaded the online message “it’s our business to help” to AdForum which called for the advertising community to act against terrorism.

Creatives from over 30 countries quickly responded, offering their talent. They sent hundreds of creative pieces and tributes to the heroes and victims. Trade press, websites, associations, and award organisers advertised the programme, which positively contributed to increasing expressions of solidarity.

The first campaign exhibitions took place at the Paris Advertising Week in November and during a New York trade event in December 2011. This was followed by the Cannes International Advertising Festival in May 2012, thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes.

Since then, the initiative has become a non-profit association, managed by a team of volunteers with the financial support of major players in the advertising industry. An average of 12 exhibitions have been produced every year all over the world. Throughout this time, ACT Responsible has developed partnerships with media companies and, along with its network of friends, initiated many conferences and think tanks.

ACT'ive Board Member 2020

 

Barry Wacksman ⇒

Vice Chairman, Chief Strategy Officer, RGA

Bandon Cooke ⇒

Global Chief Communications Officer, FCB Global

Carol Mason ⇒

Managing Director, AdForum (Maydream Inc.)

Dagmara Szulce ⇒

Global Executive Director, International Advertising Association

David Swaebe ⇒

SVP, Business Development/Agency Communications, MullenLowe U.S.

Jemma Gould ⇒

Senior Director, Corporate Responsibility and Communications, IPG

Jennifer Ferguson ⇒

Chief Communications Officer, Americas, Dentsu Aegis Network

Jon Castle ⇒

President, Global Clients, TBWA\Worldwide

Karina Wilsher ⇒

Partner, Global CEO, Anomaly

Laura Maness ⇒

CEO, Havas New York

Matt Eastwood ⇒

Global Chief Creative Officer, McCann Health

Melanie Mitchem ⇒

SVP Global Communications & PR, FCB Global

Owen Dougherty ⇒

EVP, Chief Communications Office, Grey Group

Rahel Rasu ⇒

Head of Global Communications, DDB

Sarah Rohan ⇒

Senior Manager, Global Strategic Growth, VMLY&R

Wendy Kleinman ⇒

Owner, WK Planning,

Yashica Olden ⇒

Global Diversity & Inclusion Leader, Ogilvy

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Office Manager & Accounting

Laurence de Lignac   Linkedin

French Ambassador

Anais Vecino  Linkedin

Event & Community Manager

Lise Lefebvre  Linkedin

Event & Press manager

Emma Guérinet   Linkedin

Event Co-ordintor

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.

© 2019 act Responsible

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