Recognising excellence in promoting Care
for people, resources and the environment

Ms. Dita Charanzová, Member European Parliament and Jury President, Mr. Dominic Lyle, Director General EACA, alongside the 2017 jury members (see below) announced the 2017 winners in light of their excellence in promoting care for people, ressources and the environment.

This year’s Grand Prix went to RBK Communication’s campaign: Baltic Sea Project / Aland Index. 8 other campaigns received a Care Award. In the Non-profit Organizations and Non-Governmental Bodies category, 4 campaigns have been awarded: FCB Zürich for Refugees Welcome for their campaign:“Search Racism. Find Truth”, FCB Cape Town for Cansa with “Cansa Testimonials”, Happiness/FCB for OVK (Parents of Road Victims with: “Safety Jingle” and FCB Inferno for Barnardo’s with: “Believe In Me”.

In the Government Bodies and Related Organisations, three campaigns were rewarded: Serviceplan for DRIEA (Direction Régionale et Interdépartementale) with their campaign : The Virtual Crash Billboard, La chose’s campaign : Ondes de choc made for Sécurité Routière and FCB New Zealand with “Made From Remains “ for New Zealand Fire Service.

In the third category: Corporate Governance (CSR), in addition of RBK Communication’s Grand Prix, FCB Inferno was also rewarded with their campaign: 16% made for Estadão Newspaper.

As for the Local and Regional Authorities category, although there were two campaigns shortlisted, there were no winners this year.


“I look forward to seeing the new creative entries this year and to welcoming you to the 2017 Care Awards. Participating as a Jury Chair for the first time in the Care Awards last year left a strong mark on me.  I was impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Marketing is a business tool that can have a strong impact, and not only in a business environment. The Care Awards recognize excellence in this form of communication to change people’s behaviur for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.”

Ms Dita Charanzová, Czech Member, European Parliament.


2017 JURY


Catherine Armitage

The World Federation of Advertisers, Belgium


Jacques Olivier Barthes

WWF France 

Thomas Coombes

Amnesty International, UK

Melissa Fleming 

UNHCR, Switzerland

Nicolas de Gennes

Gê-Pan Transcultural Communication, Belgium


Oliver Gray

Graywise, Belgium

Thomas Kolster

Mr. Goodvertising, Denmark

George Perlov,

Edelman Brussels


Brussels September 30 2017,

20 social marketing campaigns from 12 countries have been shortlisted for the final judging round of the 2017 Care Awards. The Care awards finalists will be judged by a panel of agency professionals, sustainable communication experts alongside NGOs Communication Heads chaired by MEP Dita Charanzova.

The competition have started with a total of 73 campaigns from 51 agencies divided in 4 different categories: Non-profit Organizations and Non-Governmental Bodies, Government Bodies and Related Organizations, Local and Regional Authorities and Corporate Governance (CSR).

Care Awards 2017 Finalists


The European Association of Communications Agencies and ACT Responsible conceived this creative award in 2009 in a bid to highlight the advertising industry’s specific contribution to society by awarding the most successful creative social & environmental campaigns. The Care Awards focuses on specific subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. The specificity of the Care Awards is its jury chaired by a member of the European Parlement and composed of advertising professionals and media. In 2017 the Care awards jury has been revamped to open it to NGOs as well and advertisers and expert of CSR. 

“The campaigns which agencies develop for social, humanitarian and environmental causes are some of the most creative work in the world. This creative Award aims to recognise excellence in social marketing as part of EACA‘s overall commitment to promote Corporate Social Responsibility and ACT Responsible‘s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.” 

Dominic Lyle, Director General EACA


Below are the categories a campaign may enter in.

Non-profit Organisations and Non-governmental Bodies. An organisation which exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially.

Government Bodies and Related Organisations. An organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.


 Local and Regional Authorities: Government departments which make decisions on a local or regional level e.g. ministries, district, borough or city councils, regional development agencies.

Corporate Governance (CSR) – Corporate campaigns that promote care for safety, youth, communities and the environment.  


Call for Entries January 30th 2017 – April 8th 2017

Late Entry Deadline April 8th 2017- April 29th 2017

Round 1 judging – September 15th 2017

Round 2 judging – October 5th 2017

Awards Winners Ceremony – November 20, 2017 @ Radisson Red Brussels

Who is eligible? What are the categories of the care awards? What are the conditions? What format is requested of the entry? Does anything need to be signed or approved? What is the confidentiality policy for the written entries? Can i only enter the care awards? What is the judging procedure? What are the judges looking for?



Hadia Zekri
Care Awards Manager

Kasia Gluszak
Communication & Event Officer EACA