Join the ACT Community.
If you believe in the power of advertising to shape a sustainable future, make a difference, and help define the industry’s future, ACT Responsible is your community.
Join a global network of agencies, brands, and media organisations committed to responsible communication, sustainability, and social impact.
Be in, not out. Join us today and amplify your impact.
Why Join?
• Exclusive Access – Connect, collaborate, and exchange insights with industry leaders.
• Visibility & Recognition – Showcase your commitment through ACT’s global network and events.
• Shape the Future – Drive industry standards and contribute to transformative projects.
Join today and take your place among industry leaders working towards a sustainable future.
Memberships.
Choose your membership level
ACT Responsible offers four membership levels tailored to different levels of commitment and engagement.
Believe in ACT Responsible? Take action on your own terms. Whether it is sharing knowledge, contributing ideas, launching initiatives or amplifying responsible advertising, you decide how to get involved. ACT provides the platform; you bring the energy and the ideas.
For organisations committed to responsible advertising and communication.
Believers benefit from
Visibility within the ACT Community Access to knowledge-sharing events and discussions The opportunity to showcase work addressing social or environmental issues
Membership Benefits includes :
- Use of the ACT Responsible logo (CSR reports, corporate communications)
- Listing in the annual ACT Community participants list
- Logo, photo and quote featured on the ACT website
- Logo and quote included in ACT promotional materials, catalogues and press kits
- Individual recognition across ACT social media channels
- Brand visibility in the ACT Exhibition @ Cannes Lions
- Logo displayed in the ACT Good Ads database
- Logo, photo and quote featured on ACT “Walls of Fame”
+ Submission benefits: 2 complimentary campaign submissions to the ACT Programme, including eligibility to be:
- Featured in the ACT Good Ads database
- Exhibited in the ACT Exhibition @ Cannes Lions
- Selected for Tributes to Creativity for Good (public vote)
- Considered for the ACT Care Awards
- Included in the ACT Good Report annual ranking (in collaboration with WARC Rankings)
** Production cost not included
For organisations wishing to take a more active role in promoting responsible advertising and social responsibility across the industry.
Advocates benefit from:
Prominent visibility across all ACT Programmes Opportunities to share expertise and best practices within the ACT Community A highlighted presence in ACT’s annual campaign showcases
Membership Benefits includes :
- One seat on the ACT Responsible Advisory Board
- Use of the ACT Responsible logo (CSR reports, corporate communications)
- Listing in the annual ACT Community participants list
- Logo, photo and quote featured on the ACT website
- Logo and quote included in ACT promotional materials, catalogues and press kits
- Individual recognition across ACT social media channels
- Promotion of purpose-driven campaigns on ACT social media
- Possibility to highlight relevant CSR programmes on ACT social media
- Facilitated access to speakers and experts from the ACT Community
- Brand visibility in the ACT Exhibition @ Cannes Lions
- Logo, photo and quote featured on ACT “Walls of Fame”
- Opportunity to present sustainability initiatives in Lions Impact Hub **
- Promotion of relevant initiatives, seminars and events via ACT newsletters and social media
- A customised interview on the MyACT daily web show during Cannes Lions
+ Submission benefits: 3 complimentary campaign submissions to the ACT Programme, including eligibility to be:
- Featured in the ACT Good Ads database
- Exhibited in the ACT Exhibition @ Cannes Lions
- Selected for Tributes to Creativity for Good (public vote)
- Considered for the ACT Care Awards
- Included in the ACT Good Report annual ranking (in collaboration with WARC Rankings)
** Production cost not included
For organisations that want to actively shape the future of responsible advertising.
Leaders benefit from
Premium access to exclusive events and high-level networking opportunitiesMaximum visibility across ACT’s global initiativesStrategic collaboration on projects driving long-term industry change
Membership Benefits includes :
- Two seats on the ACT Responsible Advisory Board
- Use of the ACT Responsible logo (CSR reports, corporate communications)
- Listing in the annual ACT Community list
- Logo, photo and quote featured on the ACT website
- Logo and quote included in ACT promotional materials, catalogues and press kits
- Individual recognition across ACT social media channels
- Promotion of purpose-driven work on ACT social media
- Possibility to highlight relevant CSR programmes on ACT social media
- Facilitated access to speakers and experts from the ACT Community
- Brand visibility in the ACT Exhibition @ Cannes Lions
- Logo, photo and quote featured on ACT “Walls of Fame”
- Opportunity to present sustainability initiatives at the Lions Impact Hub **
- Promotion of relevant initiatives, seminars and events via ACT newsletters and social media
- A customised interview on the MyACT daily web show during Cannes Lions
- Access to research and customised advisory services
- Sponsorship of an ACT Tributes category
- Facilitated networking and PR opportunities
- Opportunity to curate a members’ exhibition or an online gallery of purpose-driven campaigns **
- Possibility to distribute relevant promotional material Lions Impact Hub **
- Possibility to host an ACT Tributes celebration or other ACT events
- Possibility to organise ACT-branded events (talks, breakfasts, meetings **
+ Submission benefits: 4 complimentary campaign submissions to the ACT Programme, including eligibility to be:
- Featured in the ACT Good Ads database
- Exhibited in the ACT Exhibition @ Cannes Lions
- Selected for Tributes to Creativity for Good (public vote)
- Considered for the ACT Care Awards
- Included in the ACT Good Report annual ranking (in collaboration with WARC Rankings)
** Production cost not included
Join today and take your place among industry leaders working towards a sustainable future.
Sponsors.
ACT Special Events Sponsorships: from €5,000
Become a valued sponsor by supporting our premier events:
• ACT in Cannes @ Lions Impact Hub (June)
• The ACT Care Awards at EACA Effie Europe (December)
By sponsoring these major events, your organisation gains recognition as a leader in responsible advertising, demonstrating its commitment to innovation and positive industry change.
✔ Enhanced Brand Visibility – Be featured in event materials, promotional content, and digital platforms.
✔ Networking Opportunities – Connect with industry leaders and decision-makers.
✔ Recognition & Credibility – Position your brand as a leader in sustainability and social responsibility.
✔ Exclusive Access – Attend VIP gatherings, panels, and workshops on emerging trends in responsible advertising.
Interested in sponsoring one of our key events? Let’s work together to drive meaningful change.
Partners.
Strategic Partnerships: Tailored Collaborations
Partner with ACT Responsible to develop initiatives that align with your organisation’s core values. Our Strategic Partnerships are designed for key players in the advertising industry who want to:
• Expand ACT’s mission within their region
• Develop tailored programmes that align with their business goals
• Amplify responsible advertising initiatives
• Leverage ACT’s network and expertise to drive industry-wide change
Strategic Partners receive:
✔ A dedicated space and special visibility at ACT’s major events
✔ A seat on the ACT Responsible Advisory Board
✔ Brand and leadership recognition across digital platforms
✔ Exclusive access to research, management resources, and industry insights.
Want to collaborate? Let’s build a partnership that makes an impact.
The ACT Programme
Special Events all year long
ACT Responsible curates some of the world’s most impactful purpose-driven creative work. The ACT Programme keeps industry accountability at the forefront by celebrating, ranking and promoting outstanding campaigns.
ACT Responsible Hall, the Hub for Responsible Creativity
Prime Location & High Visibility
✔ 800 sqm exhibition space leading directly to the Debussy Auditorium – home to the festival’s main stage (1,000 seats).
✔ 8,000+ daily attendees, including top industry leaders, decision-makers, and creative pioneers.
What Makes the ACT Responsible Hall Unique?
✔ Annual Exhibition – A curated selection of the most impactful campaigns addressing sustainability and social responsibility.
✔ MyACT Professional Studio – A high-quality content space for interviews, panels, and live discussions, amplifying the voices of industry leaders.
✔ Networking Hub – A dedicated space for professionals to connect, exchange ideas, and explore collaborations.
✔ Guided Tours – Exclusive insights into the evolution of purpose-driven creativity, tailored for young talents and partners.
✔ Global Networking Events – Including ACT Responsible Tributes to Creativity & Champions of Good and Open House for Good.
Why Get Involved? Align your brand with purpose, gain visibility in a high-profile environment, and demonstrate your commitment to responsible advertising.
Honouring Campaigns That Promote Care for People and the Environment
Organised in collaboration with the European Parliament, this prestigious event highlights the power of advertising to drive social and environmental change. It brings together advertisers, agencies, NGOs, and policymakers to recognise the industry’s best work in responsible communication.
✔ Rewards impactful work on a global stage.
✔ Fosters discussions across industries, encouraging meaningful engagement.
✔ Join a community of changemakers committed to responsible communication.
Created in partnership with WARC, the ACT Good Report ranks the most influential socially responsible campaigns, agencies, and advertisers.
✔ Recognises the best use of creative talent to drive change.
✔ Encourages brands to invest in purpose-driven communication.
✔ Highlights the impact of advertising on social and environmental issues.
Join the movement.
At ACT Responsible, we unite creative minds, industry leaders and purpose-driven organisations to make advertising a force for good. Join us as a member, partner or sponsor and turn creativity into meaningful action.
Media, become an active partner!
Use content from the ACT Good Ads Database to create customised programmes promoting high-quality, purpose-driven campaigns addressing major social and environmental issues.
TV
Broadcast “One Minute of Responsibility”, the short programme featuring inspiring work from the ACT Good Ads Database.
Press
Offer free media space in magazines and be ACt’ive spreading good campaigns and report on ACT responsible activities
Websites
Benefit from our special selection from the ACT Good Ads Database to create unique content and support creativity for Good.
Become an Ambassador.
This membership is offered to partners who will, throughout the year and their own activity participate in developing ACT Responsible and promote its mission. Various formulas are available and tailored to each ambassador. A framework of collaboration is clearly determined upon individual ambassador agreement.
- individual quote & photo & brand visibility on all digital platform
- use of ACT Responsible logo stamp and name
- use of ACT Responsible collection content for presentation/events and or exhibitions.
- use of research and management resources on customized projects
- revenue split on ambassador generated profit upon agreement
- @Special event : dedicated space & special visibility for brand and/or Clients (ex : Cannes Expo)
- Grow the community
- Host the ACT Database on your website
- Organize an Event on Advertising Responsibility
- Host an ACT Responsible exhibition
- Start an NG’Ad Club in your city
an much more …
Any questions ? Please contact us.
