ABOUT ONE MINUTE OF RESPONSIBILITY

RAISING AWARENESS OF PUBLIC SERVICE ADVERTISING

Since 2007, the short program ‘‘One Minute of Responsibility’’- created with the TV channel euronews – features campaigns to raise awareness on good causes multiple times a day. We select the content and euronews offers the media space in order to amplify charities’ presence in everyday lives. Since its launch, approximately 300 TV campaigns from 60 non-profit associations around the world, have benefited from more than six thousand minutes of media space broadcasted in 155 countries – a market value of 15 million euros offered by the international TV Channel.

       

« Euronews is all views : our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising. » 

Carolyn Gibson, Chief Revenue Officer

Advertiser : Sea Shepherd Conservation Society Agency : FF New York, USA

HOW TO BENEFIT FROM THIS PROGRAM

STEP 1:
Send your campaign to submission@act-responsible.org
for examination by the editorial team & ethical comity.

STEP 2:
when approved please pay the cover fees :
50€ annual membership + 400€/campaign of technical costs

STEP 3:
You’ll receive a broadcasting report after 4 months.
The media space offered is valued between 10 000€ to 50 000€.

NEWS

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CONTACT

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CONTACT

SUBMIT

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