Care Awards finalists announced
20 social marketing campaigns from 12 countries have been shortlisted for the final judging round of the 2017 Care Awards. The Care awards finalists will be judged by a panel of agency professionals, sustainable communication experts alongside NGOs Communication Heads chaired by MEP Dita Charanzova. See jury composition below.
The competition have started with a total of 73 campaigns from 51 agencies divided in 4 different categories: Non-profit Organizations and Non-Governmental Bodies, Government Bodies and Related Organizations, Local and Regional Authorities and Corporate Governance (CSR).
“I look forward to seeing the new creative entries this year and to welcoming you to the 2017 Care Awards. Participating as a Jury Chair for the first time in the Care Awards last year left a strong mark on me. I was impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Marketing is a business tool that can have a strong impact, and not only in a business environment. The Care Awards recognize excellence in this form of communication to change people’s behaviur for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.”
Ms Dita Charanzová, Czech Member, European Parliament.
The European Association of Communications Agencies and ACT Responsible conceived this creative award in 2009 in a bid to highlight the advertising industry’s specific contribution to society by awarding the most successful creative social & environmental campaigns. The Care Awards focuses on specific subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. The specificity of the Care Awards is its jury chaired by a member of the European Parlement and composed of advertising professionals and media. In 2017 the Care awards jury will be revamped to open it to NGOs as well and advertisers and expert of CSR. This will occur over the summer and be announced in September.
“The campaigns which agencies develop for social, humanitarian and environmental causes are some of the most creative work in the world. This creative Award aims to recognise excellence in social marketing as part of EACA‘s overall commitment to promote Corporate Social Responsibility and ACT Responsible‘s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.”
Below are the categories a campaign may enter in.
Non-profit Organisations and Non-governmental Bodies. An organisation which exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially.
Government Bodies and Related Organisations. An organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.
Local and Regional Authorities: Government departments which make decisions on a local or regional level e.g. ministries, district, borough or city councils, regional development agencies.
Corporate Governance (CSR) – Corporate campaigns that promote care for safety, youth, communities and the environment.
Call for Entries January 30th 2017 – April 8th 2017
Late Entry Deadline April 8th 2017- April 29th 2017
Round 1 judging – September 15th 2017
Round 2 judging – October 5th 2017
Awards Winners Ceremony – November 23rd 2017 (TBC)
Who is eligible? What are the categories of the care awards? What are the conditions? What format is requested of the entry? Does anything need to be signed or approved? What is the confidentiality policy for the written entries? Can i only enter the care awards? What is the judging procedure? What are the judges looking for?