For 15 years the association’s yearly Exhibition of Great Ads for Good Causes is launched in Cannes during the International Festival of Creativity at the very heart of the worldwide advertising industry. The Cannes lions gathers each year during one week, 16,000 delegates from 90 countries gather to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another.

For this Event, we select,among hundreds of agencies, campaigns to be exhibited as celebration of what the Industry has done for Causes throughout the year. Over the past 15 years, this event brought together more than 2,000 agencies, 1,900 advertisers from 109 countries.

In 2002,  we created the Cannes Tributes, a recognition given through the general public votes, to outstanding works for good causes.

Find out about ACT In Cannes 2017

Watch the Event video of our 2015 Cannes Edition.



Since 2007 the Cristal Festival, The international festival for professionals of the communication, advertising & creative worlds held in the French Alpes in december, welcomes a selection of the Annual Exhibition. This opportunity offers once again an annual meeting point for the association with its community.

Since 2011, the Festival is also welcoming a specific Jury compose of Communication Directors from the Charity world mixed with Creative guys to debate and elect the Annual Best campaign for Good Causes, this is a unique recognition for agencies.

View our facebook Event album 2014



Since it’s creation the exhibitions have been showcased in more than 20 countries around the world at industry events but also public places, cafes, museums, corporate events, national and worldwide, public or private gatherings. Sometimes as traditional exhibitions, sometimes projected exhibitions, simple projections or interactives galleries, it came in many forms and media but always had one purpose, celebrate creativity for Good causes. It illustrates our belief that creativity has the power to transcend social barriers, generational or cultural to trigger awareness and action.

Some of our most prestigious venues : World Economic Forum, Davos – COP21 Grand Palais Paris – One Young World, London – World Auto Museum Brussels – National Historical Museum, Albania –  ACT for the World City Tour, Eastern Europe …

Welcome an ACT Responsible ExhibitionContact us




Over the years our work has led to the co-creation of many forms of project, from the creations of specific awards dedicated to the subject of responsible communication, to the appearance of think tanks tanks to stimulate discussions among experts in communication and sustainable development with NG’Ad Club in 2008 and AdWiser in 2006.

One of our most memorable achievement has been the Seminar at the International Advertising Festival in Cannes in 2009, where Kofi Annan called for urgent action to protect world’s citizens from Climate Change.

Photo: (left to right) Hervé de Clerck, David Jones (Havas Worldwide), Kofi Annan, Bob Geldof