WHAT IS ACT RESPONSIBLE?
WHO WE ARE: ACT stands for Advertising Community Together. ACT Responsible is an international and independent non-profit association initiated in 2001 by AdForum.com employees.
OUR MISSION: Inspire, promote, share good practices and federate the actors of the Advertising and Communications fields around Social Responsibility and Sustainable Development.
WHAT WE DO: Each year we identify and gather thousands of the best local or global advertising campaigns addressing social & environmental issues. All these campaigns are archived into the largest online database specialized on these issues our “Good Ads Gallery”. We curate “Great Ads for Good Causes” exhibitions, projections and themed & customized selections, making sure the campaigns reach their audience and meet their purpose: raise awareness. We mobilize a worldwide network of supporters in agencies, media, production companies, advertisers, institutions, NGOs and corporations, who believe responsible advertising essential to modern communications.
We launch initiatives such as The Good Report, One minute of Responsibility or the Care Awards to highlight the important role the Advertising community in addressing world crucial issues. If you believe Responsible Communications is the future of Advertising and would like to sustain this collective industry effort, consider becoming a Member.
SUBISSIONS & PROMO PACK
WHAT IS IN OUR “PROMO PACK”?
When entering your campaign Promo Pack, you will be benefit from:
- Free Entry in “The Care Awards”
- Inclusion of your campaign in “The Good Report” in collaboration with the Gunn Report.
- Eligibility for “ACT Responsible Annual exhibition” premiered each year at the Cannes Lions Festival of Creativity.
- Eligibility for « One Minute of Responsibility »program, offering free media space throughout Euronews Short Program (video) or Magazines (print).
- Inclusion of your campaign in EACA Responsible Advertising Galleries.
- Inclusion of your campaign on Adforum.com worldwide creative database.
NB: If you would like your campaign to be excluded from some promo pack benefits please specify it to our team when you enter.
By payment of the invoice, you agree to our rules, terms & conditions. Please take time to review. If for specific reasons or at any time you would like us to unpublished the entry, please contact our team.
HOW DO I SUBMIT MY ENTRY?
HOW DO I PAY?
As soon as your submission is complete, you will receive an invoice from your ACT Responsible coordinator. Please make sure you pay your invoice promptly by bank transfer or PayPal. Check our payment information here.
DOES ANYTHING NEED TO BE SIGNED OR APPROVED?
Before you submit, you need to have the approval from your client to be part of the ACT Responsible program. Your Entry will be complete only if you have agreed to the rules, terms & conditions.
WHAT IS THE CONFIDENTIALITY POLICY FOR THE WRITTEN ENTRIES?
Creative material, when submitted, becomes the property of ACT Responsible. ACT Responsible reserves the right to make copies of selected creative material for educational and publicity purposes in exhibitions we create to raise awareness on social and environmental issues.
All material used will always be credited to advertisers & agencies and stamped with the association logo. Should an ad need to be removed of ACT Responsible website, galleries or exhibitions, just contact us to let us know and we will take care of it right away.
GREAT ADS FOR GOOD CAUSES EXHIBITION
WHAT IS “GREAT ADS FOR GOOD CAUSES” EXHIBITIONS?
The “Great Ads for Good Causes” Exhibition premieres in Cannes every year during the Cannes Lions International Festival of Creativity. The exhibition can then travel around the world depending on opportunities, budgets and demands.
WHERE EXACTLY IS LOCATED EXHIBITION @ CANNES LIONS?
Thanks to the support of the Cannes Lions organizers, the exhibition is at the heart of the Palais des Festivals, right in the Foyer Debussy, the way to the 1000+ seats theatre that held 30 seminars during the 7 days’ festival last year, giving plenty of opportunities for the 16,000 registered delegates to enjoy the exhibition and pick their favourite campaign to elect the Cannes Tributes, a recognition given by the visitors – and the Internet users as the voting is open online too.
WHO DECIDES WHAT IS SHOWN IN THE EXHIBITION?
Our editorial team exclusively selects the work presented in the annual exhibition. You can submit your ad and your coordinator will validate your participation to the exhibition (this way you do not pay technical fees if your ads does fill the exhibition requirement). The team is entitled to refuse any controversial entry that may offend national, cultural or religious sentiments or public taste. The selection will be made per the space available to reflect the diversity of entries and the creativity of the advertising industry. Selection will be done under the sole responsibility of the team, who is free in its choices.
WOULD IT MAKE A DIFFERENCE IF THE WORK SENT TO ACT RESPONSIBLE WERE ALSO ENTERED IN THE CANNES LIONS CATEGORIES?
ACT Responsible and Cannes Lions are two separates organizations. ACT Responsible is NOT an award organization. Cannes Lions and ACT Responsible DO NOT SHARE ENTRIES.
WHAT ARE THE CANNES TRIBUTES?
The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. Each year during the exhibition @ Cannes Lions we organise a public vote on location and online. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place. To receive a tribute you must only be part of the exhibition.
HOW CAN I PARTICIPATE AS A SPONSOR, PARTNERS OR ACT’IVE MEMBER?
The Cannes Exhibition is made possible by the support of ACT’ive members, sponsors and partners, To become one and benefit from prominent visibility on our website and at our annual exhibition at the Cannes Lions, check out Cannes Membership packages. There are many ways you can join, if you want to discuss opportunities contact firstname.lastname@example.org
THE GOOD REPORT
WHAT IS “THE GOOD REPORT"?
The Good Report, created in collaboration between ACT Responsible and The Gunn Report, is a ranking of the annual round up of campaigns identified by ACT Responsible and entered in its database. It has been created to celebrate the campaigns that best use creativity to promote sustainability and social responsibility and to raise awareness of the world’s major social and environmental issues.
HOW CAN MY WORK BE INCLUDED IN THE “THE GOOD REPORT”?
All submissions to the ACT Responsible program are included in The Good Report. The corpus of selected campaigns is our annual round-up of the world’s best cause-related advertising identified by our editorial team on criteria of creativity, innovation, execution, understanding + the campaigns participation in the ACT Responsible Program. It has been created in collaboration with the Gunn Report. In 2019 the awards and number of view on Adforum.com has been added to the formula.
HOW IS THE RANKING CALCULATED?
The formula combines the presence and performance in ACT Responsible such as, but not only ACT Tribute (public vote during the Cannes Exhibition), Care Awards performance, fidelity to the cause, promotion of the campaign, ranking at awards show … The Gunn Report ranking and performance on the industry key platform: adforum.com (number of views and award performance).
More information on The Good Report click here
THE CARE AWARDS
WHAT ARE THE CARE AWARDS?
The European Association of Communications Agencies (EACA) and ACT Responsible launched these creative awards in 2008 in a bid to highlight the advertising industry’s specific contribution to society by awarding the most creative social & environmental campaigns. The Awards cover issues such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
HOW CAN I ENTER THE CARE AWARDS?
The Care Awards are open to all campaigns submitted to ACT Responsible. You may enter as many campaigns as you like.
ONE MINUTE OF RESPONSIBILITY
WHAT IS “ONE MINUTE OF RESPONSIBILITY”?
This short program features Public Service Advertising several times daily on Euronews and Africanews channels. If selected by the ACT Responsible Editorial Team and Euronews ethical comity, your campaign can benefit from free media space. The offered media space is valued between 10 000€ to 50 000€. You’ll receive a report after 4 months with all the information regarding the broadcast.
WHAT IS THE REACH OF EURONEWS WORLDWIDE TV CHANNELS?
Euronews broadcasts to more than 426 million households in 158 countries worldwide via cable, digital satellite and terrestrial channels, making its reach truly global. Worldwide coverage Euronews’ has nearly doubled in the last 5 years and the channel continues its global expansion, now covering all 5 continents.
CAN I PARTICIPATE TO THE “ONE MINUTE OF RESPONSIBILITY PROGRAM” ONLY?
WHO ARE ACT RESPONSIBLE WORLDWIDE MEDIA PARTNERS AND WHERE COULD THE WORK BE PUBLISHED?
ACT Responsible has the largest worldwide online database of social and environmental advertising, free and accessible by all. The ACT Responsible database gathers over 20,000 ads created & broadcasted in 113 countries by 3,200+ agencies for more than 5,300+ advertisers.
GOOD ADS GALLERY & DATABASE
HOW DOES ACT RESPONSIBLE DATABASE WORK?
Within the year of the call for Collection, ACT Responsible adds all campaigns created worldwide in its database shared with AdForum.com and the EACA. For that purpose, ACT Responsible uses the platform of AdForum, its main sponsor and technical partner. The ACT Responsible collection is made available from AdForum servers to as many professional websites as possible through hosted sections or links.
HOW CAN I USE ACT RESPONSIBLE GOOD ADS GALLERY?
The Good Ads gallery is here to help you search information on social, environmental advertising and responsible communication. You can retrieve information for your own personal, non-commercial use, but you can’t reproduce, sell or distribute it to anyone else. Also, if you want to make a suggestion or change, just let us know and we’ll take care of it for you ASAP, since you cannot alter the contents directly on the site.
WHO OWNS THE COPYRIGHTS TO THE MATERIAL ON THE SITE?
MayDream, the parent company of AdForum.com, or its subscribers or licensors own all the copyrights, trademarks and intellectual property rights on the site. You must fully respect these copyrights. If you think we’ve infringed upon any copyrights, tell us right away and we’ll remove it from our site.