THIS IS HOW WE PROMOTE
1 MINUTE OF RESPONSIBILITY – RAISING AWARENESS OF PUBLIC SERVICE ADVERTISING
Since 2007, the short program ‘‘One Minute of Responsibility’’- created with the TV channel euronews – features public interest campaigns multiple times a day. We select the content and euronews offers the media space in order to amplify charities’ presence in everyday lives. Every year, approximately fifty PSAs are aired and reach more than 350 millions households in 155 countries worldwide. This short program, created by ACT Responsible in 2006, highlights the best creations of public interest TV campaigns.
The objective of this partnership is to get these good campaigns created for great causes out in front of the eyes where they should be. Often these campaigns do not benefit from high media visibility due to budget restrictions. Since it’s creation, approximately 300 TV campaigns from 60 non-profit associations around the world, have benefited from more than six thousand minutes of media space broadcasted in 130 countries – a market value of 2.5 millions euros offered by the international TV Channel. To benefit from this program please contact us.
The Good Report celebrating the best campaigns for sustainability and social responsibility
The Good Report, created in collaboration between ACT Responsible and The Gunn Report, celebrates the communications that best use creativity to promote sustainability and social responsibility to raise awareness of the world’s major social and environmental issues.
Advertising is too often confined to its commercial side; we tend to forget the other part of its role: informing, raising awareness and educating. For 15 years now, we’ve collected the best ads promoting sustainability & social responsibility in order to highlight how creativity is used to raise awareness on the world’s major issues. Still, no specific recognition is offered to agencies that give time and talent to support the communication of public interest causes. Nonetheless, the commitment of communication professionals to these causes is fundamental; without communication campaigns, good causes couldn’t make themselves known to the majority. We have created «The Good Report» in collaboration with Donald Gunn, to celebrate the wonderful work and commitment that thousands of agencies are making to support these major causes, in order to further motivate and inspire creativity as well as the production of new campaigns.
GOOD SOUND – NOTES THAT MAKE A DIFFERENCE IN THE DEAFENING NOISE OF INDIFFERENCE
Sounds like music are ways to sense and experience emotions, but also mediums to heal and do Good. ACT Responsible partners with Brandy Sound to create “Good Sound”. Generous and caring composers offer their time and talent to create pieces of music, inspired by a theme and existing advertising campaigns that are part of the ACT Responsible collection. The idea is to show how music plays a major role in our perception and approaches towards crucial themes. It also allows those beautiful campaigns, often unknown to general public, to benefit from a greater visibility.
ACT BEYOND 2015 – MILLENIUM DEVELOPMENT GOALS
2015 is an important year for the United Nations’ main challenges. COP21 is kicking off in Paris by December 2015; it is the UN’s 70th anniversary; it is a turning date for the Millennium Development Goals. As part of the UN Department of Public Information/NGO, ACT Responsible supports the UN challenges, by thoroughly circulating its messages within the advertising community. We create “ACT BEYOND 2015” a specific exhibition highlighting the best advertising campaigns produced by non-governmental organizations, associations, foundations, institutions & communication agencies in the areas covered by the 8 United Nations Millennium Development Goals.
BOB – BEYOND ORDINARY BRANDING
We all know that brands are powerful and influential. We also know that brands want to be socially responsible, but when budgets are cut, corporate social responsibility is the first thing to go. As part of Iris Atlanta, a team of young creatives – “The Bunker” – are offering brands the opportunity to extend their CSR team, and develop ideas at no cost, in order to highlight their good side.
Learn more on beyondordinarybranding.com
NG’AD CLUB – CONNECTING COMMUNICATIONS PROFESSIONALS
Great Campaigns for Good Causes are created everyday around the world, yet only a few major NGOs have built a professional relationship with their agencies. Many creative talents would like to work on good cause campaigns yet only a few can afford to offer enough time and commitment. The relationship between agencies and associations is not always easy often because of a lack of efficient communication. In 2008, we co-founded The NG’Ad Club, with French agency LIMITE, to stimulate conversations between NGOs and advertising professionals to share the best practices.