Since 2007, the short program ‘‘One Minute of Responsibility’’- created with the TV channel euronews – features campaigns to raise awareness on good causes multiple times a day. We select the content and euronews offers the media space in order to amplify charities’ presence in everyday lives. Since its launch, approximately 300 TV campaigns from 60 non-profit associations around the world, have benefited from more than six thousand minutes of media space broadcasted in 155 countries – a market value of 15 million euros offered by the international TV Channel.
“We believe euronews has a mission to inform people about world affairs, without any bias, any filter. We believe the viewers should make their own opinion on world issues and that euronews has this capacity to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.” Olivier de Montchenu, Managing Director Euronews Sales.
Olivier de Montchenu, Managing Director Euronews Sales.
HOW TO BENEFIT FROM THIS PROGRAM
Send your campaign to firstname.lastname@example.org
Your campaign will then be examine by our editorial team and euronews ethical comity.
If selected you will the have to cover the technical cost of 350€/campaign
The media space offered is valued between 60 000€ to 100 000€.
You’ll receive a report after 4 months with all the information regarding the broadcast.