Since 2007, the short program ‘‘One Minute of Responsibility’’- created with the TV channel euronews – features campaigns to raise awareness on good causes multiple times a day. We select the content and euronews offers the media space in order to amplify charities’ presence in everyday lives. Since its launch, approximately 300 TV campaigns from 60 non-profit associations around the world, have benefited from more than six thousand minutes of media space broadcasted in 155 countries – a market value of 15 million euros offered by the international TV Channel.
“Euronews is all views : our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.”
Carolyn Gibson, Chief Revenue Officer
HOW TO BENEFIT FROM THIS PROGRAM
Send your campaign to firstname.lastname@example.org
Your campaign will then be examined by our editorial team and euronews ethical comity.
If selected you will the have to cover the technical cost of 350€/campaign
The media space offered is valued between 60 000€ to 100 000€.
You’ll receive a report after 4 months with all the information regarding the broadcast.