THE 2014 RANKING
« Auto complete Truth » for UN Women by Memac Ogilvy & Mather is the world’s most successful ad for Good Causes | Publicis Conseil, France the world’s most successful agency in the 2014 Good Report.
The Good Report, created last year in collaboration with The Gunn Report celebrate the TOP 30 campaigns, Top 20 agencies, Top 15 Networks and Top 5 advertisers promoting responsible messages.
The corpus of ads evaluated is the ACT Responsible database, combining this year, 854 campaigns, 578 agencies, 673 advertisers from 71 countries.
The formula combines the presence and performance in ACT Responsible and The Gunn Report. There are no complicated categories: all we are looking for is great work for Good.
Top 20 most successful Agencies promoting good causes
#1. Publicis Conseil, Paris – France
|#11. The Leo Burnett Group Thailand, Bangkok – Thailand
#12. M&C Saatchi Abel, Cape Town – South Africa
#13. Leo Burnett, Sao Paulo – Brazil
#14. TBWA\Santiago Mangada Puno, Makati – Philippines
#15. Barton F. Graf 9000, LLC, New York – United States
#16. Red Agency, Sydney – Australia
#17. Grey Group New York – USA
#18. DDB New York – USA
#19. Leo Burnett France, Saint Denis – France
#20. Leo Burnett Sydney, McMahons Point – Australia
Top15 most successful Networks promoting good causes
|#1. Publicis Worldwide
#2. Ogilvy & Mather Worldwide
#3. Leo Burnett Worldwide
#4. Grey Group
#5. BBDO 6. TBWA Worldwide
#7. Saatchi & Saatchi Worldwide
#8. McCann Worldgroup
|#9. Havas Worldwide
#10. Y&R Group 11. DDB Worldwide
#12. M&C Saatchi Worldwide
#13. JWT Worldwide
#14. Lowe and Partners
ABOUT THE GOOD REPORT
The Good Report is a collaboration between ACT Responsible and The Gunn Report the global index of creative excellence in advertising, was created in 2013. It’s a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
Advertising is too often confined to its commercial side; we tend to forget the other part of its role: informing, raising awareness and educating. No specific recognition is offered to agencies that give time and talent to support the communication of public interest causes. Nonetheless, the commitment of communication professionals to these causes is fundamental; without communication campaigns, good causes couldn’t make themselves known to the majority. We have created «The Good Report» to celebrate the wonderful work and commitment that thousands of agencies are making to support these major causes, in order to further motivate and inspire creativity as well as the production of new campaigns.
« The Act Responsible Expo is one of the must see exhibitions at Cannes Lions each year. It honours the hugely valuable job our industry does, throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for Good Causes. The Good Report adds a commendable extra dimension to their mission and we are proud to be a part of it »
Donald Gunn, Founder, The Gunn Report & ACT’ive Partner