Creativity for Good
lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute by public votes.
The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.
Voting took place from June 18 to June 21, on site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into 4 themes: Education, Environment, Human Rights and Solidarity. The public supported their favorite campaigns and helped increase their visibility.
Over 15.582 votes were cast this year, both on site and online.
Champions of Good
Tarana Burke, founder of the ‘me too.’ movement, Marco Lambertini, Director General of WWF International, Marc Pritchard, Chief Brand Officer of Procter & Gamble & Michael Roth, Chairman & CEO of Interpublic were honored a Champions of Good Tribute.
This year, in addition to the Tributes to Creativity for Good, ACT Tributes celebrated 4 Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact in the social and environmental areas and helped improve the world through personal contributions and/or creative campaigns.
“It is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.” Said Hervé de Clerck, ACT Responsible Dream Leader.
This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck, ACT Responsible Dream Leader.
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us. ’’
Bernard Brochand, Member of Parliament, President of the District Council of the Pays de Lérins, Honorary President of the ACT Responsible Tributes.