lineThis is how advertising helps build a better world. We All Care, ACT Responsible, promotes the best of advertising and communications when it comes to defending crucial issues. Associations, NGOs and volunteers around the world use the power of creativity to raise awareness in order to achieve a common goal. We believe that advertising professionals have the responsibility to promote this side of their business and that ACT Responsible is an opportunity for the whole sector to show how it’s playing its part in building a better world. This promotional video was created pro-bono by Sunset Productions, a French production company that specializes in musical identity and sound track, working with ad agencies. More information on www.sunsetprod.frMore videos about the association on our YouTube Chanel.