Best campaigns, agencies & brands driving positive change.
Celebrating creativity for Good.
We believe advertising has a major responsibility in educating and raising awareness, and we are proud to celebrate the campaigns that best fulfil this role. These campaigns enable important messages and values to reach wider audiences and therefore deserve recognition. This is why ACT created the ACT Good Report.
The ACT Good Report is compiled by ACT in collaboration with WARC, the global marketing insights company and publisher of the WARC Rankings.
In partnership with
Anna Hamill
Senior Editor, WARC Creative
“Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”
The ranking.
The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with the performance of the campaigns within the ACT Programme including the ACT Exhibition, the ACT Care Awards, the ACT Tributes (public vote) and the ACT Ads Gallery.
There are no complicated criteria or categories, just great work for Good.
All submitted work submitted to the ACT Programme may be included in the ACT Good Report.
