We invite creatives, teams, and agencies worldwide to submit their most impactful campaigns addressing social and environmental issues for inclusion in the 2025 ACT Collection. This annual showcase is designed to highlight, promote, discuss, celebrate, and rank outstanding work—driving impactful conversations and sharing best practices.

All submissions to the ACT Program will be featured for free on our exclusive Good Ads Database, developed with AdForum, ensuring greater visibility within the global advertising community.

Campaigns selected by our editorial team will gain exceptional exposure and recognition through:

• ACT Exhibition showcased at Cannes Lions – A prestigious platform celebrating creative excellence at the industry’s most prestigious gathering.
• ACT Care Awards – Judged by a unique Jury of experts and celebrated at EACA Effie Europe Day.
• ACT Good Report, in partnership with WARC – our annual ranking recognizing Thebes campaigns promoting Good.
• One Minute of Responsibility program on Euronews  – Showcasing impactful public service campaigns through a dedicated free media space program.

Join us in championing creativity for good—submit your campaign and be part of the movement!