ACT Responsible

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This wrap-up video will give you a glimpse of the 2018 event in two minutes. Very special thanks to the Cannes Lions Team for their continuous support throughout the last 18 years and of course sincere thanks to all the sponsors, members, ACT’ive Partners and friends without whom nothing would be possible.


Creativity for Good Tribute

lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute in recognition of their outstanding work supporting good causes. Over 15.500 votes were collected this year and 3 Tributes were distributed per categorie ( Environment, Solidarity, Education, Human Rights).

Learn more and discover the campaigns here.


Champions of Good Tribute

This year, in addition to the Tributes to Creativity for Good, and with the support of FCB Worldwide, we are proud to introduce a new annual tradition: ACT Champions of Good, an homage to communicators (Public, NGO, Advertiser, Agency) who have made an impact in the social and environmental areas and helped improve the world through personal contributions and/or creative campaigns.

Click here to see the list of the ACT Champions of Good.


Lions for Good

The Cannes Lions Festival also celebrates responsible communication. This year, the advertising industry has created mind-shifting works promoting ideas intended to create change and positively impact the world. The Lions for Change and the Sustainable Development Goals Lions celebrate works that implicitly or explicitly address issues such as: gender inequality, imbalance and sustainable development. It celebrates creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.

Click here to discover a list of 10 of the most creative ideas, rewarded with 9 Grands Prix and 1 Titanium.


Boost your campaign for Good

This year over fifteen campaigns for charity benefited from a cumutated 1,000 minutes of free broadcasting on euronews & africanews (new in 2018) with the “One Minute of Responsibility’’ with a total value of over 3.5 millions euros of media space. This short program created with the TV channel features campaigns to raise awareness on good causes multiple times a day. We select the content and euronews offers the media space in order to amplify charities’ presence in everyday lives.

Boost the visibility of your campaign for charity, click here to submit your ads to benefit from free media space with our program “One Minute of Responsibility”.



Produced by Sunglasses with the support of Havas Group, "My'ACT" is a series of 25 interviews testifying on the role, commitment and responsibility of key players for a more responsible communication. This daily rendez-vous was distributed on our partners platform Sunglasses, Influencia and Adforum.

See all the interviews here.


"Live In Cannes" @ Adforum Studio

All week the AdForum team has conducted face-to-face video interviews - at the heart of the exhibition - of some of the industry’s greatest minds in the "Live In Cannes" feed, including an interview of the ACT Responsible’ directors, Sophie Guérinet and Isa Kurata.

Click here to watch the interviews.


Daily Album

Click here to see more pictures from our 2018 ACT Responsible Exhibition


Thanks Partners

Many thanks for the support of our ACT’ive partners, sponsors and members.