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Thursday October 01, 2020

ACT RESPONSIBLE TRIBUTES 2020
A CELEBRATION OF CREATIVITY FOR GOOD

Wings The Agency for Sea Shepard, ALTMANN+PACREAU for Association Petits Princes, Steve for World Vision, FCB Lisbon for ACA-M & McCann Belgrade for #supportthedoctors receive ACT RESPONSIBLE TRIBUTES for their outstanding campaigns.

This year’s voting of the “Great ads for good” exhibition, historically premiered during the Cannes Lions International Festival, was launched in June and stayed open over three months until September 30th on greatadsforgood.org allowing a greater number of people to participate.

8,800 votes honored 15 winners across 5 themes: Environment, Solidarity, Human Rights and Education and our special focus on the COVID19 campaigns.

The Tributes are the “people’s voice for favourite ads for good causes”. They are elected every year since 2006 and highlight agencies’ outstanding campaigns. They enable ACT Responsible to fulfill its mission to widely share good practices and key messages in support of a better and sustainable world.

ENVIRONMENT

Favorite
"Straws"
for Sea Shepherd Conservation Society
by Wings The Agency
Venezuela

2nd Favorite
"The Fish Bag"
for Sea Shepherd Conservation Society
by Wings The Agency
Venezuela

3rd Favorite
"Little blue label, Big blue future"
for Marine Stewardship Council
by Don't Panic
United Kingdom


SOLIDARITY

Favorite
"Elsa"
for Association Petits Princes
by ALTMANN+PACREAU
France

2nd Favorite
"Wheelchange Tours"
for Tur4All
by FCB Lisbon
Portugal

3rd Favorite
"Unsafe Buildings in the Spotlight"
for Grenfell United
by Anomaly
United Kingdom


HUMAN RIGHTS

Favorite
"Water Portraits"
for World Vision
by STEVE Paris
France

2nd Favorite
"#AgirPourlEducation"
for Coalition Education
by Notchup
France

3rd Favorite
"Animal Borders"
for Amnesty International
by Circus Grey
Peru


EDUCATION

Favorite
"I'm Late"
for ACA-M
by FCB Lisbon
Portugal

2nd Favorite
"Digital addiction"
for Delete Institute
by Camisa 10 Propaganda
Brazil

3rd Favorite
"Obesity 2019"
for Cancer Research UK
by Anomaly
United Kingdom


COVID19

Favorite
"Thank you, Doctors"
for #supportthedoctors
by McCann Belgrade
Serbia

2nd Favorite
"Love will heal the world"
for Arkitekyuklid
by Arkitekyuklid
Philippines

3rd Favorite
"#IsolateViolence"
for Anais Association
by Centrade Cheil
Romania


About the “Great ads for good” 2020 exhibition : Out of over 1,000 campaigns identified this year, the exhibition showcased a collection of 62 campaigns created by 50 agencies from 26 countries for 55 advertisers on a digital platform still accessible on greatadsforgood.org. Kudos to all the participating agencies, these campaigns have challenged our views and actions, helping to change our perspective of the world - a great way to help build a better world.
greatadsforgood.org

About ACT Responsible : ACT Responsible is an international nonprofit organisation born out of 9/11, affiliated with the United Nations Department of Public Information (UNDPI) and part of the United Nations Global Compact. ACT stands for Advertising Community Together. Its mission is to inspire, promote and unite the advertising communication industry to share good practice on social responsibility and sustainable development. Its goal is to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
act-responsible.org

Press contact: isa@act-responsible.org