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unite

advertising community together

How we unite

We bring together key players of the communications industry, all of whom share a similar vision regarding responsible practice. Its influence helps create a network, facilitating the sharing of important messages and sustainable development. We thank all the supporters who finance and contribute to 100% of our action.

ACT’ive
sponsors

“Advertising is a powerful tool. It can raise awareness, influence attitudes and sometimes even radically change behaviours. It is up to us now to use this tool responsibly to ensure a positive future for generations to come.

 

Philippe Paget

CEO, AdForum

Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication.

 

Philip Thomas

Cannes Lions International Festival of Creativity

“Our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that Euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.

 

Carolyn Gibson

Chief Revenue Officer, Euronews

ACT’ive members

“One of the core principles of Anomaly is a belief in brand behaviour – the belief that meaningful acts speak the loudest, and have the most positive impact on people and the world. It’s a shared view with ACT Responsible, which is what makes the organization so important to support.

 

Carl Johnson

Founding Partner, Anomaly

“In a world increasingly characterized by change and uncertainty, people value brands they can trust.
At Havas Group we are on a mission to make a meaningful difference to brands, to businesses and to people in order to generate sustainable growth for our clients and create value for all stakeholders.

 

Yannick Bolloré

CEO, Havas Group

“Everything we do reflects who we are – as human beings, as companies and brands. We strongly believe that purpose-driven work isn’t something that we should be doing occasionally, it’s something we should be doing every day that we come into work. It’s the kind of work that makes employees, clients and consumers happy. We’re thrilled to be recognized for doing good work for our clients that does good for the world.

 

Carter Murray

CEO, FCB Worldwide

“As both a marketing company and a citizen of our communities, IPG’s dedication to purpose is a key driver of our success. We conduct our business ethically, work to minimize our environmental impact, and foster a culture of inclusion and equity. We are focused on five strategic pillars that define our purpose-driven work. These are: human capital, diversity, equity and inclusion, climate action, data ethics and privacy and responsible media and content. We work to align our operations with the health and well-being of our employees, and with the long-term health of the communities where those employees live, work and vote.

 

Philippe Krakowsky

Chief Executive Officer, Interpublic

“The idea that agencies should be socially responsible because we have the strategic and creative abilities to affect behavior is beside the point. We should be socially responsible because we’re human beings. Be a decent human being. That’s the message, and we should never stop spreading it.

 

Michael Houston

Worldwide CEO, Grey Group

“Communication and advertising have an important role to play in our society and in the ecological transition. They can be a powerful tool in helping changing mentalities, behaviors and raising awareness around social issues.

 

Agathe Bousquet

Présidente Groupe Publicis en France,

“TBWA is honored to support ACT Responsible. This community serves as an excellent reminder that advertising is more than a “buy this!” business; when done right, it is a powerful tool with the potential to spread influence, shift perception and disrupt conventions on a global scale. We believe it is our duty to fulfill that potential.

 

Troy Ruhanen

President and CEO, TBWA Worldwide

Mark Read

Chief Executive Officer, WPP

“The true value of creativity is when it is used as a tool to promote brands, to inspire change and, even better, to make the world a healthier place. It’s why I’m so proud to work in Health and Wellness. My goal has always been to try to create work that lifts creativity, and indeed society, to a higher level.

 

Matt Eastwood

Global Chief Creative Officer, McCann Health

One of our company behaviors, Creative Bravery, spearheads much of our work. It is just one of the ways we inspire growth for ambitious brands, by addressing important, compelling, and sensitive real-world issues to help marketers anticipate and navigate change. Our commitment to inclusivity drives us to create better experiences for everyone—our people, our clients and society at large. Wunderman Thompson is a new kind of marketing organization—part creative agency, part consultancy and part technology company—and at the heart of our business lies inspiration. Our partnership with ACT Responsible will help us in the process as we continue to drive brand growth and create purpose-driven work.

 

Mel Edwards

Global CEO, Wunderman Thompson

ACT’ive
partners

“In a society of communications, the advertising industry is more than ever aware of the stakes involved in social responsibility. Our role is to encourage consumers to adopt a more responsible and ethical behaviour. The members of the AACC are committed to helping the world to change regarding these crucial issues.

 

Marie-Pierre Bordet

Vice-President, AACC

“There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!

 

Pascal Cubb

Founder and Producer, Sunglasses

 

 

Stéphane Martin

Managing Director, ARPP

“Culture RP likes Act Responsible and has decided to commit by publishing every Wednesday a video referenced by the association to remind all communication professionals the true power of our profession.

 

Cyndie Bettant

Director of Publication, Culture RP

“As a journalist I’m aware that advertising plays a valuable part in funding a free and independent press. But it has another role too: supporting good causes with impactful messages. However, in an era when “brand purpose” has become fashionable, ACT can sift the committed from those who are following a trend.

 

Mark Tungate

Editorial Director, The Epica Awards

“E-artsup students like to engage.Our partnership with ACT Responsive empowers them to put their talent and determination to work for great causes. They work in a constructive and collaborative spirit for a better & fairer world. This is the best educational program I can imagine for a graphic design school. Thank you for this beautiful collaboration!

 

Nicolas Becqueret

Director, e-artsup

IAA’s mission is to serve as the global compass in the marketing communications community and now more then ever it’s critical to showcase the impact creativity and advertising has had on driving awareness of critical social issues facing the world globally and in individual countries. We believe industry not only has an opportunity but also a responsibility to come together during the most influential industry events such as Cannes Lions to collaborate together continue uniting the advertising community behind social responsibility and sustainable development . We are very proud to be global partner of ACT Responsible exhibition to showcase progress created by their efforts over the last 20 years

 

Dagmara Szulce

Global Executive Director of International Advertising,
IAA Global

Influencia think that the mission of companies and brands today is not only to sell products or services but to contribute to a better society, and commit to it. We also believe that advertising can participate in awareness and a shift towards a more responsible lifestyle. We support the work of ACT Responsible who for years fought fiercely and tirelessly in this direction.

 

Isabelle Musnik

Founder and CEO, Influencia

“All media must all take part in building a new world, respectful of the SDGs. This has been PUB’s commitment since 2018. Act Responsible has been encouraging us in this direction for many years. It is therefore a source of pride to work together hand in hand.

 

Philippe Warzée

Editorial Director, Pub.be

“There’s no room for self-serving brands. Be part of the solution or get the f… out of my life.

 

Thomas Kolster

Founder, Goodvertising Agency

“Creativity as a force for positive change is more important than ever. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas that truly matter to society”.

 

Amy Rodgers

Managing Editor, Research & Rankings, Warc

Inspiring the Community

Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.

Advisory
Board

Jemma
Gould

Vice President, Corporate Responsibility and Communications, IPG

Mel
Edwards

Global CEO, Wunderman Thompson

Barry
Wacksman

Chairman & Co-Founder, Proto & Chairperson at the Board of Directors 4A's

Jon
Castle

President, Global Clients, TBWA\Worldwide

Melanie
Mitchem

SVP Global Communications & PR, FCB Global

Bandon
Cooke 

Global Chief Marketing & Reputation Officer, FCB Global

Karina
Wilsher

Partner, Global CEO, Anomaly

Owen
Dougherty

EVP, Chief Communications Office, Grey Group

Carol
Mason

Managing Director, AdForum (Maydream Inc.)

Kyla
Jacobs

Executive VP Marketing & Growth, WPP

Rahel
Rasu

Chief Communications Officer, Mediabrands

Dagmara
Szulce

Global Executive Director, International Advertising Association

Laura
Maness

CEO, Havas New York

Wendy
Kleinman

Owner, WK Planning,

Caroline
Darmon

CSR Director, Publicis Groupe in France

Matt
Eastwood

Global Chief Creative Officer, McCann Health

ACT’ive
supporters

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

11 + 1 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Unite   >  ACT’ive People

unite

great ads for good

How we unite

We bring together key players of the communications industry, all of whom share a similar vision regarding responsible practice. Its influence helps create a network, facilitating the sharing of important messages and sustainable development. We thank all the supporters who finance and contribute to 100% of our action.

ACT’ive sponsors

“Advertising is a powerful tool. It can raise awareness, influence attitudes and sometimes even radically change behaviours. It is up to us now to use this tool responsibly to ensure a positive future for generations to come.

Philippe Paget

CEO, AdForum

“Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication

Philip Thomas

Cannes Lions International Festival of Creativity

“Our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that Euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.

 

Carolyn Gibson

Chief Revenue Officer, Euronews

ACT’ive members

“In a world increasingly characterized by change and uncertainty, people value brands they can trust.
At Havas Group we are on a mission to make a meaningful difference to brands, to businesses and to people in order to generate sustainable growth for our clients and create value for all stakeholders.

 

Yannick Bolloré

CEO, Havas Group

“As both a marketing company and a citizen of our communities, IPG’s dedication to purpose is a key driver of our success. We conduct our business ethically, work to minimize our environmental impact, and foster a culture of inclusion and equity. We are focused on five strategic pillars that define our purpose-driven work. These are: human capital, diversity, equity and inclusion, climate action, data ethics and privacy and responsible media and content. We work to align our operations with the health and well-being of our employees, and with the long-term health of the communities where those employees live, work and vote.

 

Philippe Krakowsky

Chief Executive Officer, Interpublic

“Communication and advertising have an important role to play in our society and in the ecological transition. They can be a powerful tool in helping changing mentalities, behaviors and raising awareness around social issues.

 

Agathe Bousquet

Présidente Groupe Publicis en France,

Mark Read

Chief Executive Officer, WPP

“One of the core principles of Anomaly is a belief in brand behaviour – the belief that meaningful acts speak the loudest, and have the most positive impact on people and the world. It’s a shared view with ACT Responsible, which is what makes the organization so important to support.

 

Carl Johnson

Founding Partner, Anomaly

“Everything we do reflects who we are – as human beings, as companies and brands. We strongly believe that purpose-driven work isn’t something that we should be doing occasionally, it’s something we should be doing every day that we come into work. It’s the kind of work that makes employees, clients and consumers happy. We’re thrilled to be recognized for doing good work for our clients that does good for the world.

 

Carter Murray

CEO, FCB Worldwide

“The idea that agencies should be socially responsible because we have the strategic and creative abilities to affect behavior is beside the point. We should be socially responsible because we’re human beings. Be a decent human being. That’s the message, and we should never stop spreading it.

 

Michael Houston

Worldwide CEO, Grey Group

“The true value of creativity is when it is used as a tool to promote brands, to inspire change and, even better, to make the world a healthier place. It’s why I’m so proud to work in Health and Wellness. My goal has always been to try to create work that lifts creativity, and indeed society, to a higher level.

 

Matt Eastwood

Global Chief Creative Officer, McCann Health

“TBWA is honored to support ACT Responsible. This community serves as an excellent reminder that advertising is more than a “buy this!” business; when done right, it is a powerful tool with the potential to spread influence, shift perception and disrupt conventions on a global scale. We believe it is our duty to fulfill that potential.

 

Troy Ruhanen

President and CEO, TBWA Worldwide

One of our company behaviors, Creative Bravery, spearheads much of our work. It is just one of the ways we inspire growth for ambitious brands, by addressing important, compelling, and sensitive real-world issues to help marketers anticipate and navigate change. Our commitment to inclusivity drives us to create better experiences for everyone—our people, our clients and society at large. Wunderman Thompson is a new kind of marketing organization—part creative agency, part consultancy and part technology company—and at the heart of our business lies inspiration. Our partnership with ACT Responsible will help us in the process as we continue to drive brand growth and create purpose-driven work.

 

Mel Edwards

Global CEO, Wunderman Thompson

ACT’ive partners

“In a society of communications, the advertising industry is more than ever aware of the stakes involved in social responsibility. Our role is to encourage consumers to adopt a more responsible and ethical behaviour. The members of the AACC are committed to helping the world to change regarding these crucial issues.

 

Marie-Pierre Bordet

Vice-President, AACC

 

 

Stéphane Martin

Managing Director, ARPP

“Culture RP likes Act Responsible and has decided to commit by publishing every Wednesday a video referenced by the association to remind all communication professionals the true power of our profession.

 

Cyndie Bettant

Director of Publication, Culture RP

“E-artsup students like to engage.Our partnership with ACT Responsive empowers them to put their talent and determination to work for great causes. They work in a constructive and collaborative spirit for a better & fairer world. This is the best educational program I can imagine for a graphic design school. Thank you for this beautiful collaboration!

 

Nicolas Becqueret

Director, e-artsup

“As a journalist I’m aware that advertising plays a valuable part in funding a free and independent press. But it has another role too: supporting good causes with impactful messages. However, in an era when “brand purpose” has become fashionable, ACT can sift the committed from those who are following a trend.

 

Mark Tungate

Editorial Director, The Epica Awards

“There’s no room for self-serving brands. Be part of the solution or get the f… out of my life.

 

Thomas Kolster

Founder, Goodvertising Agency

IAA’s mission is to serve as the global compass in the marketing communications community and now more then ever it’s critical to showcase the impact creativity and advertising has had on driving awareness of critical social issues facing the world globally and in individual countries. We believe industry not only has an opportunity but also a responsibility to come together during the most influential industry events such as Cannes Lions to collaborate together continue uniting the advertising community behind social responsibility and sustainable development . We are very proud to be global partner of ACT Responsible exhibition to showcase progress created by their efforts over the last 20 years

 

Dagmara Szulce

Global Executive Director of International Advertising,
IAA Global

Influencia think that the mission of companies and brands today is not only to sell products or services but to contribute to a better society, and commit to it. We also believe that advertising can participate in awareness and a shift towards a more responsible lifestyle. We support the work of ACT Responsible who for years fought fiercely and tirelessly in this direction.

 

Isabelle Musnik

Founder and CEO, Influencia

“All media must all take part in building a new world, respectful of the SDGs. This has been PUB’s commitment since 2018. Act Responsible has been encouraging us in this direction for many years. It is therefore a source of pride to work together hand in hand.

 

Philippe Warzée

Editorial Director, Pub.be

“There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!

 

Pascal Cubb

Founder and Producer, Sunglasses

“Creativity as a force for positive change is more important than ever. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas that truly matter to society”.

 

Amy Rodgers

Managing Editor, Research & Rankings, Warc

Advisory Board

Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.

Barry Wacksman

Chairman & Co-Founder, Proto and Chairperson at the Board of Directors, 4As

Bandon Cooke

Global Chief Marketing & Reputation Officer, FCB

Carol Mason
Managing Director,
AdForum (Maydream Inc.)

Caroline Darmon
CSR Director
Publicis Groupe in France

Dagmara Szulce
Executive Director, IAA Global

Jemma Gould
Senior Director
CR & Communications, IPG

Jon Castle
President, Global Clients, TBWA\Worldwide

Karina Wilsher
Partner, Global CEO, Anomaly

Kyla Jacobs
Executive VP Marketing
& Growth
, WPP

Laura Maness
CEO, Havas New York

Matt Eastwood
Global Chief Creative Officer,
McCann Health

Mel Edwards
Global CEO,
Wunderman Thompson

Melanie Mitchem
SVP Global Communications & PR,
FCB Global

Owen Dougherty
EVP, Chief Communications Office, Grey Group

Rahel Rasu
Chief Communications Officer, Mediabrands

Wendy Kleinman
Owner, WK Planning

ACT’ive supporters

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

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