ACT RESPONSIBLE CO-CURATES LIONS SUSTAINABILITY HUB

LIONS is proud to be evolving the hub of sustainability at the Festival.

Building on the legacy of ACT Responsible’s long-standing work at Cannes Lions, LIONS is proud to be evolving the hub of sustainability at the Festival.

Together with headline partner ACT Responsible, this revamped space will continue to be the home for sustainability conversations, inspiration, and action within the creative industry.

For more than 24 years, ACT Responsible has championed the role of creativity in driving social and environmental change. Now, in collaboration with LIONS, this dedicated space will take this mission forward, amplifying its impact and providing an even greater platform for industry leaders, changemakers, and creatives to come together, exchange ideas, and commit to meaningful action.

“Isabel, Sophie and the ACT Responsible Team have been at the epicentre of the sustainability conversation in our industry for more than 20 years. We are thrilled to be strengthening our partnership with ACT this year and co-curating a sustainability hub together. Collectively we can inspire delegates to take home practical action for a sustainable future for our industry.”

The LIONS Sustainability Hub will retain key elements of the ACT Responsible format while introducing new LIONS led features and programming. Attendees can expect thought provoking discussions, showcases of best practice work, and actionable insights designed to inspire sustainable progress across the industry.

“This year’s theme, ‘ACT with Courage’, calls us to unite around our shared values — creative inspiration, industry responsibility, inclusive collaboration, and truth and respect. Together with LIONS, we aim to spark action and drive progress on sustainability by inviting all key players to stand firm, speak up, and stay united in a time when these values are under threat. We’re grateful for LIONS’ commitment to amplifying this message and creating space for courageous conversations.”

Through this partnership, LIONS and ACT Responsible reaffirm their shared commitment to ensuring creativity remains a powerful force for good, with sustainability at its core. We invite the global community to join and contribute to this important showcase at Cannes Lions 2025. To learn more and get involved, please contact us

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