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Unite   >   My ACT

unite

advertising community together

MyACT is a web program created in 2018 with Pascal Cübb. It shines a light on the role, involvement and responsibility of advertising. Key players share their best practices and their vision on how advertising creativity can participate in building a better future — a great way to raise younger creatives’ awareness.

Role, commitment & responsibility of the advertising industry

There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!


Pascal Cübb

Founder and Producer at Sunglasses

MyACT channel

@Association Petits Princes @LIMITE

@Solidarités International @BETC

@Festival Le Temps Presse @Goodeed

@Human Rights Watch

@France Générosités

@Alliance Urgences

@Reseau Entourage “Linkedout”

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

12 + 13 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Unite   >   My ACT

unite

great ads for good

Role, commitment & responsibility of the advertising industry

MyACT is a web program created in 2018 with Pascal Cübb. It shines a light on the role, involvement and responsibility of advertising. Key players share their best practices and their vision on how advertising creativity can participate in building a better future — a great way to raise younger creatives’ awareness.

There are many pitfalls in advertising: being provocative, misleading, sexist… However, when put to good use, advertising can be a very powerful tool. ACT Responsible emphasises how it can be used to defend worthy causes. Advertising is a weapon, let’s make use of it!


Pascal Cübb

Founder and Producer at Sunglasses

MyACT channel

@Association Petits Princes @LIMITE

@Solidarités International @BETC

@Festival Le Temps Presse @Goodeed

@Human Rights Watch

@France Générosités

@Alliance Urgences

@Reseau Entourage “Linkedout”

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

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