About > What we do
about
inspire, promote and unite
What we do
We constantly gather first-rate, unique advertising campaigns from around the world to demonstrate the power of advertising when addressing social or environmental issues. Our belief : through the emotional charge it carries, advertising has an extraordinary power to change mentalities by accelerating understanding. Thus it breaks down social, generational and cultural barriers.
We widely showcase these campaigns through events, exhibitions and various initiatives in developed in partnership with a network of committed players in advertising, media and education.
Our actions ensure the visibility of the most creative, strong and striking communications campaigns in order to encourage production in these areas. By strengthening the scope of these messages, the association is investing in building a fairer, united and sustainable world.
Show the power of advertising
inspire
Good Ads Gallery
The Good Ads database compiles over 1000 ads every year. It is a searchable database created in collaboration with AdForum.com, the gateway to the advertising community. The gallery is a source of inspiration, one that encourages us to build a more equal, united, and sustainable world.
Great Ads for
Good exhibition
The Great Ads for Good exhibitions gathers the best campaigns of the year in an annual collection. Premiered at the Cannes Lions International Festival of Creativity, it highlights how creativity is used to raise awareness about the world’s major issues. The exhibitions are then presented around the world.
ACT Tributes
The ACT Tributes are the “people’s favourite ads for good causes”, selected every year. Organised during advertising events and through online voting, they recognise agencies’ outstanding work and enable the association to widely share good messages — a great way to help build a better world.
promote
One Minute
of Responsibility
One Minute of Responsibility TV programme created in collaboration with the Euronews. It airs great one-minute ads for good causes to millions of viewers in over 155 countries, helping us to see the bigger picture and change the world.
The Good Report
The Good Report ranks the world’s best use of creative communication to promote sustainability and social responsibility in order to raise awareness of major social and environmental issues. It is created by ACT Responsible in collaboration with Warc Rankings, a successor to the Gunn Report.
Care Awards
The Care Awards highlights the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institution communications directors, creative directors, and CSR experts.
unite
My act
MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.
NG’AD Club
The NG’Ad Club was created to stimulate discussion between business and charity communication in order to promote, inspire and share good communication practices. The Club offers meetings, dinners, technical breakfasts and events to its members throughout the year. The Club is based in France and has over 45 NGO communications directors.
ACT’ive community
ACT Responsible Community brings together key players of the communication industry, all of whom share a similar vision regarding responsible practice. Its reach helps gather forces and build a network, facilitating the sharing of good practices. We thank all the supporters who finance and contribute to 100% of our action.
About > What we do
about
inspire, promote and unite
What we do
We constantly gather first-rate, unique advertising campaigns from around the world to demonstrate the power of advertising when addressing social or environmental issues. Our belief : through the emotional charge it carries, advertising has an extraordinary power to change mentalities by accelerating understanding. Thus it breaks down social, generational and cultural barriers.
We widely showcase these campaigns through events, exhibitions and various initiatives in developed in partnership with a network of committed players in advertising, media and education.
Our actions ensure the visibility of the most creative, strong and striking communications campaigns in order to encourage production in these areas. By strengthening the scope of these messages, the association is investing in building a fairer, united and sustainable world.
Show the Power of Advertising
inspire
The Salvation Army – “Short stories book”
Dentsu Utama Sdn Bhd Kuala Lumpur, Malaysia
Good Ads Gallery
The Good Ads database compiles over 1000 ads every year. It is a searchable database created in collaboration with AdForum.com, the gateway to the advertising community. The gallery is a source of inspiration, one that encourages us to build a more equal, united, and sustainable world.
Great Ads for
Good exhibition
The Great Ads for Good exhibitions gathers the best campaigns of the year in an annual collection. Premiered at the Cannes Lions International Festival of Creativity, it highlights how creativity is used to raise awareness about the world’s major issues. The exhibitions are then presented around the world.
ACT Tributes
The ACT Tributes are the “people’s favourite ads for good causes”, selected every year. Organised during advertising events and through online voting, they recognise agencies’ outstanding work and enable the association to widely share good messages — a great way to help build a better world.
promote
Surfers Against Sewage – “Teeth”
Hopkins & Jackson London, United Kingdom
One Minute
of Responsibility
One Minute of Responsibility is TV programme created in collaboration with the Euronews. It airs great one-minute ads for good causes to millions of viewers in over 155 countries, helping us to see the bigger picture and change the world.
The Good Report
The Good Report ranks the world’s best use of creative communication to promote sustainability and social responsibility in order to raise awareness of major social and environmental issues. It is created by ACT Responsible in collaboration with Warc Rankings, a successor to the Gunn Report.
Care Awards
The Care Awards highlights the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institution communications directors, creative directors, and CSR experts.
unite
Iras Cotis – “Tolerance piano”
Havas Zürich Zurich, Switzerland
My act
MyACT is a web programme created with Pascal Cübb, mister Sunglasses. It shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at the Cannes Lions International Festival — a great way to raise younger creatives’ awareness.
ACT’ive community
ACT Responsible Community brings together key players of the communication industry, all of whom share a similar vision regarding responsible practice. Its reach helps gather forces and build a network, facilitating the sharing of good practices. We thank all the supporters who finance and contribute to 100% of our action.
NG’AD Club
The NG’Ad Club was created to stimulate discussion between business and charity communication in order to promote, inspire and share good communication practices. The Club offers meetings, dinners, technical breakfasts and events to its members throughout the year. The Club is based in France and has over 45 NGO communications directors.
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.The international NGO is part of
© 2019 act Responsible
