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about

inspire, promote and unite

Who we are

ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. 

Our Story

A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.

The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.

Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.

Inspiring the Community

Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.

Advisory
Board

Jemma
Gould

Vice President, Corporate Responsibility and Communications, IPG

Matt
Eastwood

Global Chief Creative Officer, McCann Health

Barry
Wacksman

Chairman & Co-Founder, Proto & Chairperson at the Board of Directors 4A's

Jennifer Glaisek Ferguson

Chief Communications Officer Dentsu International

Alex
Cree

Global CEO, Wunderman Thompson

Bandon
Cooke 

Global Chief Marketing & Reputation Officer, FCB Global

Jon
Castle

President, Global Clients, TBWA\Worldwide

Melanie
Mitchem

SVP Global Communications & PR, FCB Global

Carol
Mason

Managing Director, AdForum (Maydream Inc.)

Karina
Wilsher

Partner, Global CEO, Anomaly

Owen
Dougherty

EVP, Chief Communications Office, Grey Group

Dagmara
Szulce

Global Executive Director, International Advertising Association

Kyla
Jacobs

Executive VP Marketing & Growth, WPP

Rahel
Rasu

Chief Communications Officer, Mediabrands

Caroline
Darmon

CSR Director, Publicis Groupe in France

Laura
Maness

CEO, Havas New York

Wendy
Kleinman

Owner, WK Planning,

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Executive Manager

Juliette Zaccour   Linkedin

Event & Community Manager

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

4 + 14 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

About   >   Who we are

about

inspire, promote and unite

Who we are

ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. 

Our Story

Our Story

A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.

The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.

Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.

Advisory Board

Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.

Barry Wacksman

Chairman & Co-Founder, Proto and Chairperson at the Board of Directors, 4As

Bandon Cooke

Global Chief Marketing & Reputation Officer, FCB

Carol Mason
Managing Director,
AdForum (Maydream Inc.)

Caroline Darmon
CSR Director
Publicis Groupe in France

Dagmara Szulce
Executive Director, IAA Global

Jemma Gould
Senior Director
CR & Communications, IPG

Jennifer Glaisek Ferguson
Chief Communications Officer, Dentsu International

Jon Castle
President, Global Clients, TBWA\Worldwide

Karina Wilsher
Partner, Global CEO, Anomaly

Kyla Jacobs
Executive VP Marketing
& Growth
, WPP

Laura Maness
CEO, Havas New York

Matt Eastwood
Global Chief Creative Officer,
McCann Health

Alex Cree
Global Network Director,
Wunderman Thompson

Melanie Mitchem
SVP Global Communications & PR,
FCB Global

Owen Dougherty
EVP, Chief Communications Office, Grey Group

Rahel Rasu
Chief Communications Officer, Mediabrands

Wendy Kleinman
Owner, WK Planning

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Executive Manager

Juliette Zaccour   Linkedin

Event & Community Manager

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

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