About > Who we are
about
inspire, promote and unite
About > Who we are
about
inspire, promote and unite
Who we are
ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.
Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Who we are
ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.
Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Our Story
A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.
The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.
Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.
meet the act’ive team
meet the act’ive team
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
Our Story
A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.
The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.
Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup