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inspire, promote and unite

Who we are

ACT Responsible is an international nonprofit organisation born out of 9/11, affiliated with the United Nations Department of Public Information and part of the UN Global Compact. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. We aim to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. 

Our Story

A few days after the 9/11 terrorist attacks, a team of employees from AdForum.com decided to launch ACT (Advertising Community Together). They uploaded the online message “it’s our business to help” to AdForum which called for the advertising community to act against terrorism.

Creatives from over 30 countries quickly responded, offering their talent. They sent hundreds of creative pieces and tributes to the heroes and victims. Trade press, websites, associations, and award organisers advertised the programme, which positively contributed to increasing expressions of solidarity.

The first campaign exhibitions took place at the Paris Advertising Week in November and during a New York trade event in December 2001. This was followed by the Cannes International Advertising Festival in June 2002, thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes.

Since then, the initiative has become a non-profit association, managed by a team of volunteers with the financial support of major players in the advertising industry. An average of 20 collections have been produced every year all over the world. Throughout this time, ACT Responsible has developed partnerships with media companies and, along with its network of friends, initiated many conferences and think tanks.

ACT'ive Advisory
Board

Barry
Wacksman

Chairperson
of The Board of Directors, 4As

 

 

 

Bandon
Cooke 

Global Chief Communications Officer, FCB Global

Carol
Mason

Managing Director, AdForum (Maydream Inc.)

Dagmara
Szulce

Global Executive Director, International Advertising Association

Jemma
Gould

Senior Director, Corporate Responsibility and Communications, IPG

Jennifer
Ferguson

Chief Communications Officer, Americas, Dentsu Aegis Network

Jon
Castle

President, Global Clients, TBWA\Worldwide

Karina
Wilsher

Partner, Global CEO, Anomaly

Laura
Maness

CEO, Havas New York

 

 

 

 

 

 

 

 Matt

Eastwood

Global Chief Creative Officer, McCann Health

Melanie
Mitchem

SVP Global Communications & PR, FCB Global

Owen
Dougherty

EVP, Chief Communications Office, Grey Group

Rahel
Rasu

Chief Communications Officer, Mediabrands

Sarah
Rohan

Senior Manager, Global Strategic Growth, VMLY&R

     Wendy
Kleinman

Owner, WK Planning,

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Office Manager & Accounting

Laurence de Lignac   Linkedin

French Ambassador

Anais Vecino  Linkedin

Event & Community Manager

Lise Lefebvre  Linkedin

Event & Press manager

Emma Guérinet   Linkedin

Event Co-ordintor

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

 Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

14 + 1 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is part of

© 2019 act Responsible

About   >   Who we are

about

inspire, promote and unite

Who we are

ACT Responsible is aninternational nonprofit organisation born from 9/11, affiliated with the United Nations Department of Public Information and part of the UN Global Compact. ACT stands for Advertising Community Together.

Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. We aim to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. 

Our Story

A few days after the 9/11 terrorist attacks, a team of employees from AdForum.com decided to launch ACT (Advertising Community Together). They uploaded the online message “it’s our business to help” to AdForum which called for the advertising community to act against terrorism.

Creatives from over 30 countries quickly responded, offering their talent. They sent hundreds of creative pieces and tributes to the heroes and victims. Trade press, websites, associations, and award organisers advertised the programme, which positively contributed to increasing expressions of solidarity.

The first campaign exhibitions took place at the Paris Advertising Week in November and during a New York trade event in December 2001. This was followed by the Cannes International Advertising Festival in June 2002, thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes.

Since then, the initiative has become a non-profit association, managed by a team of volunteers with the financial support of major players in the advertising industry. An average of 20 collections have been produced every year all over the world. Throughout this time, ACT Responsible has developed partnerships with media companies and, along with its network of friends, initiated many conferences and think tanks.

ACT'ive Advisory Board

 

Bandon Cooke,
Global Chief Communications Officer
FCB Global

 

 

Carol Mason
Managing Director,
AdForum (Maydream Inc.)

 

 

Dagmara Szulce
Global Executive Director, International Advertising Association

 

 

Jemma Gould
Senior Director, Corporate Responsibility and Communications, IPG

 

 

Jennifer Ferguson
Chief Communications Officer, Americas,
Dentsu Aegis Network

Jon Castle
President, Global Clients, TBWA\Worldwide

 

 

Karina Wilsher
Partner, Global CEO, Anomaly

 

 

Laura Maness
CEO, Havas New York

Matt Eastwood 
Global Chief Creative Officer, McCann Health

 

 

Melanie Mitchem
SVP Global Communications & PR, FCB Global

 

 

Owen Dougherty
EVP, Chief Communications Office, Grey Group

 

 

Rahel Rasu
Chief Communications Officer, Mediabrands

 

 

Sarah Rohan
Senior Manager, Global Strategic Growth, VMLY&R

 

 

Wendy Kleinman
Owner, WK Planning

meet the act’ive team

Hervé de Clerck   Linkedin

Dreamleader

Sophie Guérinet   Linkedin

Co-Founder, content and agency relations

Isa Kurata   Linkedin

Co-Founder, development & partnerships

Véronique Geremia   Linkedin

Office Manager & Accounting

Laurence de Lignac   Linkedin

French Ambassador

Anais Vecino  Linkedin

Event & Community Manager

Lise Lefebvre  Linkedin

Event & Press manager

Emma Guérinet   Linkedin

Event Co-ordintor

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.The international NGO is part of

© 2019 act Responsible

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