About > Who we are
about
inspire, promote and unite
Who we are
ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.
Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Our Story
A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.
The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.
Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.
Inspiring the Community
Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.
Advisory
Board
Jemma
Gould
Vice President, Corporate Responsibility and Communications, IPG
Mel
Edwards
Global CEO, Wunderman Thompson
Barry
Wacksman
Chairman & Co-Founder, Proto & Chairperson at the Board of Directors 4A's
Jon
Castle
President, Global Clients, TBWA\Worldwide
Melanie
Mitchem
SVP Global Communications & PR, FCB Global
Bandon
Cooke
Global Chief Marketing & Reputation Officer, FCB Global
Karina
Wilsher
Partner, Global CEO, Anomaly
Owen
Dougherty
EVP, Chief Communications Office, Grey Group
Carol
Mason
Managing Director, AdForum (Maydream Inc.)
Kyla
Jacobs
Executive VP Marketing & Growth, WPP
Rahel
Rasu
Chief Communications Officer, Mediabrands
Dagmara
Szulce
Global Executive Director, International Advertising Association
Laura
Maness
CEO, Havas New York
Wendy
Kleinman
Owner, WK Planning,
Caroline
Darmon
CSR Director, Publicis Groupe in France
Matt
Eastwood
Global Chief Creative Officer, McCann Health
meet the act’ive team
Hervé de Clerck 
Dreamleader
Sophie Guérinet
Co-Founder, content and agency relations
Isa Kurata
Co-Founder, development & partnerships
Véronique Geremia
Executive Manager
Juliette Zaccour
Event & Community Manager
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
About > Who we are
about
inspire, promote and unite
Who we are
ACT Responsible is an international nonprofit organisation born from 9/11, affiliated with the United Nations Department of Global Communications (UNDGC) and part of the Global Compact. ACT stands for Advertising Community Together.
Our mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The association aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Our Story
Our Story
A few days after the 9/11 attacks, a team from Adforum launched a call “it’s our business to help” encouraging the advertising community to stand up against terrorism. Trade press, websites, associations and award organisers shared the call, uniting the industry around this cause. Creatives from over 30 countries quickly responded, offering their talent. Hundreds of creative pieces and tributes to the heroes and victims were shared.
The first exhibition of these campaigns took place at the Paris Advertising Week in November 2001, and during a New York trade event in December 2001. Thanks to the support of Bernard Brochand, the Deputy Mayor of Cannes, this was followed by the Cannes International Advertising Festival, in June 2002.
Since then, the call-for-action has become an international non-profit organisation managed by a team of volunteers, with the financial support of major players in the advertising industry. ACT Responsible has developed initiatives and partnerships with agencies, trade organisations, media, institutions and associations.
Advisory Board
Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.
Barry Wacksman
Chairman & Co-Founder, Proto and Chairperson at the Board of Directors, 4As
Bandon Cooke
Global Chief Marketing & Reputation Officer, FCB
Carol Mason
Managing Director,
AdForum (Maydream Inc.)
Caroline Darmon
CSR Director
Publicis Groupe in France
Dagmara Szulce
Executive Director, IAA Global
Jemma Gould
Senior Director
CR & Communications, IPG
Jon Castle
President, Global Clients, TBWA\Worldwide
Karina Wilsher
Partner, Global CEO, Anomaly
Kyla Jacobs
Executive VP Marketing
& Growth, WPP
Laura Maness
CEO, Havas New York
Matt Eastwood
Global Chief Creative Officer,
McCann Health
Mel Edwards
Global CEO,
Wunderman Thompson
Melanie Mitchem
SVP Global Communications & PR,
FCB Global
Owen Dougherty
EVP, Chief Communications Office, Grey Group
Rahel Rasu
Chief Communications Officer, Mediabrands
Wendy Kleinman
Owner, WK Planning
meet the act’ive team
Hervé de Clerck
Dreamleader
Sophie Guérinet
Co-Founder, content and agency relations
Isa Kurata
Co-Founder, development & partnerships
Véronique Geremia
Executive Manager
Juliette Zaccour
Event & Community Manager
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
Hervé de Clerck
Dreamleader
« Today, Social Responsibility is a major driving force of global business. The role of advertising is determinant, because it raises awareness on social concerns of citizens, consumers and voters who are the real agents of change. In this spirit, the mission of ACT Responsible is to constantly gather and show the best recent examples of responsible advertising from all over the world to share best practices and show our industry’s involvement in today’s social issues. »
Isa Kurata
Co-founder, Development & Partnerships
« Communication is essential to raise awareness and alert us all on good causes. It gives us the keys to take part in defending major issues and educates us on matters that touch us all. Often complicated and difficult to address these good causes need the creative talent of professionals to make a real impact and achieve real changes. I believe it’s the responsibility of the whole advertising industry to unite and take a stand to make a difference. This is what ACT Responsible is and I’m proud to have contributed in building it. »
Sophie Guérinet
Co-founder, Content & Agency Relations
« I’ve have done many different things in my life, finding interest in various areas and getting involved in multiple initiatives and associations. I love to find new challenges, organize them and make them grow. That is exactly what the ACT Responsible adventure brought me. I feel lucky to work with my wonderful counterpart who is the first ACT person and my sister. I truly enjoy seeing this initiative grow into a recognized Association and I discovered the power of advertising and communication, when it is used to address the world’s problems. I believe that the advertising creativity has the power to transcend social, cultural and generational boundaries to trigger awareness and action. It is together, Agencies, NGO’s, Corporations, Institutions, general public, ….that we will build a better world. »
Véronique Geremia
Executive Manager
