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ads for a better world

The aim of the Care Awards is to highlight the advertising industry’s contribution to society by awarding the most successful celebrating excellence in promoting care for people and the environment. The Care Awards’ jury is chaired by Dita Charanzovà, Vice President of the European Parliament and composed of communication experts coming from institutions, NGO, associations, corporations, agencies, and media. The Care Awards were created in 2009 in collaboration with the European association of communications agencies, today it’s ran by ACT Responsible.

In partnership with

Recognising excellence in promoting care for people and the environment

Ms Dita Charanzová,

Vice President of the European Parliament

Godmother & Jury President

I look forward to seeing the new creative entries this year again. Participating as a Jury Chair to Care Awards left a strong mark on me. I am impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Communication is a tool that can have a strong impact, and not only in a business environment. The Care Awards recognise excellence in this form of communication to change people’s behaviour for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.

Care Awards 2021 winners

NGO

Undercover Avatar

NGO : Association L’Enfant Bleu

Agency : Havas Sports & Entertainment

NGO

The Hiring Chain

NGO : CoorDown

Agency : SMALL

GVT

Boards of Change

Brand : City of Chicago

Agency : FCB Chicago

NGO

Bee_nfluencer

NGO : Fondation de France

Agency : Publicis Conseil

NGO

Invisible Petitions

Brand : We Will Stop Femicide

Agency : TBWA\İstanbul

NGO

The Day After Women’s Day

NGO : Raparigas da Bola

Agency : Havas Lisbon

Creative Jury -> Finalists

Experts Jury -> Winners

About the Care Awards

This award aims to recognise excellence in social marketing. It highlights the advertising industry’s specific contribution to society by selecting and celebrating the most successful creative social marketing campaigns. The awards cover subjects such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues..

In addition to the uniqueness of its jury of experts, the Care Awards judge campaigns by looking at specific criteria such as originality of the creative idea, quality of the execution, respect and impact on society and beneficiaries, trustworthiness of the message and advertiser. Entries are looked at in their entirety, and except for the Grand Prix, no ranking is given.

Categories

NGOs & Foundations

Non-profit organisations and non-governmental bodies — an organisation that exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially. An organisation created by private persons or organisations with no participation or representation of any government.

Governments & Institutions

Government bodies and related organisations — an organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.

Companies & Businesses

Corporate governance (CSR) — corporate campaigns that promote care for safety, youth, communities and the environment.

 

 

Care
Awards

Previous years

Care
Awards

2019

Care
Awards

2017

Care
Awards

2016

Thanks to our 2021 Partners

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

9 + 7 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Promote   >  The Care Awards

promote

great ads for good

Recognising excellence in promoting care for
people and the environment

The aim of the Care Awards is to highlight the advertising industry’s contribution to society by awarding the most successful celebrating excellence in promoting care for people and the environment. The Care Awards’ jury is chaired by Dita Charanzovà, Vice President of the European Parliament and composed of communication experts coming from institutions, NGO, associations, corporations, agencies, and media. The Care Awards were created in 2009 in collaboration with the European association of communications agencies, today it’s ran by ACT Responsible.

In partnership with

Ms Dita Charanzová,

Vice President of the European Parliament

Godmother & Jury President

I look forward to seeing the new creative entries this year again. Participating as a Jury Chair to Care Awards left a strong mark on me. I am impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Communication is a tool that can have a strong impact, and not only in a business environment. The Care Awards recognise excellence in this form of communication to change people’s behaviour for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.

Care Awards 2021 winners

NGO

Undercover Avatar

NGO : Association L’Enfant Bleu

Agency : Havas Sports & Entertainment

NGO

The Hiring Chain

NGO : CoorDown

Agency : SMALL

GVT

Boards of Change

Brand : City of Chicago

Agency : FCB Chicago

NGO

Bee_nfluencer

NGO : Fondation de France

Agency : Publicis Conseil

NGO

Invisible Petitions

Brand : We Will Stop Femicide

Agency : TBWA\İstanbul

NGO

The Day After Women’s Day

NGO : Raparigas da Bola

Agency : Havas Lisbon

Creative Jury -> Finalists

Experts Jury -> Winners

Recap of the edition 2021

About the Care Awards

This award aims to recognise excellence in social marketing. It highlights the advertising industry’s specific contribution to society by selecting and celebrating the most successful creative social marketing campaigns. The awards cover subjects such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues..

In addition to the uniqueness of its jury of experts, the Care Awards judge campaigns by looking at specific criteria such as originality of the creative idea, quality of the execution, respect and impact on society and beneficiaries, trustworthiness of the message and advertiser. Entries are looked at in their entirety, and except for the Grand Prix, no ranking is given.

Categories

Below are the categories a campaign may enter.

NGOs & Foundations

Non-profit organisations and non-governmental bodies — an organisation that exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially. An organisation created by private persons or organisations with no participation or representation of any government.

Governments & Institutions

Government bodies and related organisations — an organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.

Companies & Businesses

Corporate governance (CSR) — corporate campaigns that promote care for safety, youth, communities and the environment.

 

 

Thanks to our 2021 Partners

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.The international NGO is part of

© 2019 act Responsible

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