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2022 Celebration of

Great Ads for Good 

Interview of Sophie Guerinet & Isa Kurata, the co-founders of ACT Responsible about what’s coming up in 2022 for the association. A celebration of 20 years of Great Ads for Good and mobilizing the Advertising Community of its responsibility as an actor of the world. Teaming up with an impressive Advisory Board and Nielsen, ACT Responsible launches the first ever comprehensive assessment of responsibility practices in the advertising industry.

2022 Celebration of

Great Ads for Good 

Interview of Sophie Guerinet & Isa Kurata, the co-founders of ACT Responsible about what’s coming up in 2022 for the association. A celebration of 20 years of Great Ads for Good and mobilizing the Advertising Community of its responsibility as an actor of the world. Teaming up with an impressive Advisory Board and Nielsen, ACT Responsible launches the first ever comprehensive assessment of responsibility practices in the advertising industry.

2022, a year of celebration

2022, a year of celebration

January

Corporate Responsibility
in Advertising :

Thanks you for your participation in the first ever comprehensive assessment of responsibility practices in the advertising industry.

The aim of this survey is to highlight how advertising agencies embrace corporate responsibility as economic, social, and environmental actors. The collected information will be used to create a benchmark of responsibility practices and a springboard for further progress in this important area.

Your voice is essential. It’s only with a large participation that we’ll have a representative understanding that will be invaluable to the entire advertising community. We are grateful for your time and contribution to promote this survey. Click here to go back to the survey and share for others to contribute!

February

Call for collection and celebration of 20 years of Great ads for Good :

Submit your campaigns to ACT Program including the Care Awards & Cannes 20th exhibition.

Each year we call the all agencies to submit their best work to enter our ‘Program’ which includes, The Care Awards chaired by the VP of the European Parliament and the “Great Ads for Good” exhibitions premiered at Cannes Lions since 2002 in a bid to highlight how creative advertising is used to raise awareness on focusing on Social & Environmental issues. Gathering campaigns on the world’s major challenges, it’s a source of inspiration for both the creative community and the visitors. This year a special corner will be dedicated to the best print Campaigns Celebrated in the last 20 years. Click here to submit

January

Corporate Responsibility
in Advertising :

Thanks you for your participation in the first ever comprehensive assessment of responsibility practices in the advertising industry.

The aim of this survey is to highlight how advertising agencies embrace corporate responsibility as economic, social, and environmental actors. The collected information will be used to create a benchmark of responsibility practices and a springboard for further progress in this important area.

Your voice is essential. It’s only with a large participation that we’ll have a representative understanding that will be invaluable to the entire advertising community. We are grateful for your time and contibution to promote this survey. Click here to go back to the survey and share for others to contribute!

February

Call for collection and celebration of 20 years of Great ads for Good :

Submit your campaigns to ACT Program including the Care Awards & Cannes 20th exhibition.

Each year we call the all agencies to submit their best work to enter our ‘Program’ which includes, The Care Awards chaired by the VP of the European Parliament and the “Great Ads for Good” exhibitions premiered at Cannes Lions since 2002 in a bid to highlight how creative advertising is used to raise awareness on focusing on Social & Environmental issues. Gathering campaigns on the world’s major challenges, it’s a source of inspiration for both the creative community and the visitors. This year a special corner will be dedicated to the best print Campaigns Celebrated in the last 20 years. Click here to submit

April

Ranking the best campaigns with WARC :

The 21 Good Report will have a special twist looking back at bold and brave campaigns that changed the game in the last decade.

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility. It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.

Celebration of Insprirationals pionners in Advertsing Responsibilty have created the change we are all looking for. Click here to know more about the Good Report

June

20th Anniversary Celebration of 20 years of Great ads for Good :

United at the most prestigious gathering of the industry to celebrate its commitment to Responsibility.

Key players of the Community united for a more responsible industry. Any events and content of the best particies and analysis of the Nielsen survey will serve as an echo chamber during this event to tackle major issues and find collaborative solutions for a new framework for the industry.

We call all committed actors and initiatives to join the members to unite their voices with the Advertising Community Together. Click here to discover the memberships

April

Ranking the best campaigns with WARC :

The 21 Good Report will have a special twist looking back at bold and brave campaigns that changed the game in the last decade.

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility. It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.

Celebration of Insprirationals pionners in Advertsing Responsibilty have created the change we are all looking for. Click here to know more about the Good Report

June

20th Anniversary Celebration of 20 years of Great ads for Good :

United at the most prestigious gathering of the industry to celebrate its commitment to Responsibility.

Key players of the Community united for a more responsible industry. Any events and content of the best practicies and analysis of the Nielsen survey will serve as an echo chamber during this event to tackle major issues and find collaborative solutions for a new framework for the industry.

We call all committed actors and initiatives to join the members to unite their voices with the Advertising Community Together. Click here to discover the memberships

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

9 + 2 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

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