Frequently Asked Questions.

Mission

“WHO WE ARE:

ACT Responsible is an international non-profit association born from 9/11, affiliated with the United Nations Department of Public Information (UNDPI) and part of the Global Compact. ACT stands for Advertising Community Together.

OUR MISSION:

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. Our aim to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. 

Our actions ensures the visibility of the most creative, strong and striking communications campaigns in order to encourage production in this area. By strengthening the scope of these messages, the association is investing in building a fairer, united and sustainable world.

 Our belief : through the emotional charge it carries, advertising has an extraordinary power to change mentalities by accelerating understanding. Thus it breaks down social, generational and cultural barriers.

 WHAT WE DO:

Each year we identify and gather thousands of the best local or global advertising campaigns that address social and environmental issues. The campaigns are archived into our Good Ads Gallery, which is the largest online database specialised on these issues.

We curate Great Ads for Good exhibitions, film projections and themed and customised events, making sure the campaigns reach their audience and raise awareness.

We mobilise a worldwide network of agencies, production companies, advertisers, institutions, NGOs, corporations and the media, who believe responsible advertising is essential to modern communication.

To achieve its goal, we’ve developed various initiatives in partnership with a network of committed players in advertising, media and education such as “The Good Report”, “One minute of Responsibility” and the Care Awards…

If you believe responsible communication is the future of advertising and would like to support this collective industry effort, consider becoming a member.

Submission and ACT Program

By entering the ACT Program, you will benefit from:

1- Eligibility for “The Great Ads for Good Exhibition” premiered in Cannes at the Lions International Festival of Creativity and showcased at other industry event throughout the year (depending on budget and invitations)

2- Inclusion of your campaign in “The Good Report”, in collaboration with WARC rankings.

3- Inclusion of your campaign “The Care Awards” organised next October 2021 and chaired by the VP of the European Parliament.

4- Eligibility for “One Minute of Responsibility“, which offers free media space throughout Euronews’ short programme (video) or magazine (print).

5- Participation of your campaign in the “ACT Tributes” organised during the Cannes Lions or other industry key time, celebration through public vote the best campaigns.

6- Inclusion of your campaign in Adforum.com’s worldwide creative database.

7-Inclusion of your campaign in our promo pack give you a partner discount on entry to the Green Awards. 

 

NB: If you would like your campaign to be excluded from some promo pack benefits, please inform our team when you enter.
By payment of the invoice, you agree to our rules  — please take time to review these.
If for any specific reason or at any time you would like us to unpublished your entry, please contact our team.

Directly on our website or by email at submit@act-responsible.org and we will guide you through the steps. Should you encounter any problems, please contact our head of content at sophie@act-responsible.org.

As soon as your submission is complete, you will receive an invoice from your ACT Responsible coordinator. Please make sure you pay your invoice promptly by bank transfer or PayPal.

Check our payment information here.

Before you submit, you must have your client’s approval allowing the campaign to be part of the ACT Responsible programme. Your entry will be completed only if you have agreed to the rules and conditions.

Creative material, when submitted, becomes the property of ACT Responsible. ACT Responsible reserves the right to make copies of selected creative material for educational and publicity purposes in exhibitions that we create to raise awareness on social and environmental issues. All material used will always be credited to advertisers and agencies and stamped with the association’s logo. Should you require an ad to be removed from ACT Responsible’s website, galleries or exhibitions, contact us and we will take care of it right away.

Great Ads for Good Exhibition

 The purpose of our exhibition “Great Ads for Good” is to show a collection of the best campaigns on social and environmental issues created during the year by agencies all around the world. The exhibition aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.

The exhibition“Great Ads for Good” premieres in Cannes every year during the Cannes Lions International Festival of Creativity. NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.

Since 2020, the exhibition“Great Ads for Good” is also available online on a dedicated website greatadsforgood.org

The exhibition may then be shown around the world, depending on opportunities, budget and demand.

Thanks to the support of Cannes Lions, the exhibition is at the heart of the Palais des Festivals. Located in the Foyer Debussy, it sits just before one of the main theatres (1000+ seats) that held 30 seminars in 5 days during last year’s festival. This gives the 16,000 registered guests plenty of opportunities to enjoy the exhibition and pick their favourite campaign as part of the Cannes Tributes.

Since 2020, the exhibition“Great Ads for Good” is also available online on a dedicated website greatadsforgood.org

NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.

Our editorial team selects the work for our exhibition. The team is entitled to refuse any controversial entries that may offend national, cultural or religious beliefs or public taste. Selections will be made with respect to the space available as well as our aim to reflect the diversity of entries and the advertising industry’s creativity.

NB: BY ENTERING THE EXHIBITION YOU DO NOT ENTER THE CANNES LIONS COMPETITION.

ACT Responsible and Cannes Lions are two separates organizations. ACT Responsible is NOT an award organization.
Cannes Lions and ACT Responsible DO NOT SHARE ENTRIES.

The ACT Responsible Cannes Tributes is a recognition of outstanding work for good causes. Each year during the exhibition at Cannes Lions, we organise an on-site and online public vote. These are not awards in the sense that they have not been selected by a jury, but instead by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place. In order receive a tribute, you have to be part of the exhibition“Great Ads for Good”.

The Cannes exhibition is made possible by the support of ACT’ive members, sponsors and partners. If you’d like to get involved and benefit from prominent visibility on our website and at our annual exhibition at the Cannes Lions, check out our Cannes Membership packages. There are many ways you can join; if you want to discuss other opportunities, please contact isa@act-responsible.org.

The Good Report

The Good Report, created in collaboration between ACT Responsible and WARC, is an annual ranking of the campaigns identified by ACT Responsible that have been entered in its database. It was created to celebrate the best creative campaigns that promote sustainability and social responsibility and raise awareness on the world’s major social and environmental issues.

NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.

All ACT Responsible programme submissions are included in The Good Report. It contains our annual round-up of the world’s best cause-related advertisements. Providing the campaigns are part of the ACT Responsible programme, they are identified and selected by our editorial team based on their creativity, innovation, execution and understanding.

 

NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.

The corpus of campaigns covers all social & environmental campaigns created for a charity, institution or corporation  identified during the year (approx. 1000 campaign) by our editorial team.

The ranking combines a campaign’s presence and performance in ACT Responsible initiatives [ Cannes Exhibition – Care Awards – “One minute of Responsibility” TV Program – all Tributes (public vote) – Good Ad Gallery (views)] and in WARC Rankings (scoring the campaign’s performance in awards shows. Find out about Warc Ranking methodology)..

More information on The Good Report.

NB: SUBMITTING TO ACT RESPONSIBLE DOES NOT COUNT INTO THE WARK RANKINGS. IT DOES COUNT FOR THE GOOD REPORT DONE IN PARTNERSHIP WITH WARK RANKINGS.

The Care Awards

The European Association of Communications Agencies (EACA) and ACT Responsible launched these creative awards in 2008 to highlight the advertising industry’s specific contribution to society by awarding the most creative social and environmental campaigns. The awards cover issues such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

Does your agency already have the ACT Promo Pack ?

-> If yes, the fees to enter the Care Awards are included in your Promo Pack, proceed to the following steps :
   -> Click this link (<- https://act-responsible.adforum.com/torch/care-awards-2022/enter)
   -> Log in to your Adforum account, or create one (creating an Adforum account takes one minute and is entirely free)
   -> Complete the form, drop your files and submit
   -> Your campaign has been entered and will now be reviewed by our jury !

-> If not, you can complete the Care Awards submission form (see steps above), and will be contacted by our team to pay the fees. Submissions to the Care Awards will only be validated once payment is received.

If you have any questions or concerns, please contact submit@act-responsible.org

Yes, please write to careawards@act-responsible.org to specify your request.
The price is the same as for the ACT Responsible programme minus the 50€ membership (400€).

One Minute of Responsibility

This short programme features public service advertising several times a day on the TV channels Euronews and Africanews. If selected by the ACT Responsible Editorial Team and Euronews ethical committee, your campaign can benefit from this free media space. The offered media space is valued between 30 000€ and 100 000€. You’ll receive a report after 4 months with all the information regarding the broadcast.

Euronews is broadcasts to more than 426 million households in 158 countries worldwide via cable, digital satellite and terrestrial channels. Euronews’ worldwide coverage has nearly doubled in the last 5 years and the channel continues its global expansion, now covering all 5 continents.

Yes, just be sure to specify this when entering your campaign. The entry fee will be 400€ and will cover mounting and technical costs specific to the programme.

More information on One Minute of Responsibility: Youtube – One Minute of Responsibility

ACT Responsible has the largest worldwide online database of social and environmental advertising, free and accessible by all.

The ACT Responsible database gathers over 25,000 ads, created and broadcasted in 121 countries by 3,800+ agencies for more than 6,600+ advertisers.

This database created in partnership with AdForum.com

Good Ads Gallery and Database

Each year, ACT Responsible adds campaigns created worldwide to its database. The database is created in partnership with AdForum.com — main sponsor and technical partner of the association. The ACT Responsible collection is made available from AdForum servers to as many professional websites as possible through hosted sections or links.

All ads included in the database follows Adforum.com Terms of use and privacy policy.

The Good Ads gallery is here to help you find information about social and environmental advertising and responsible communication. This is for your own personal, non-commercial use. It is forbidden to reproduce, sell or distribute it to anyone else. If you want to make a suggestion or change, let us know, as you cannot alter the content directly on the site.

MayDream, the parent company of AdForum, or its subscribers or licensors own all the copyrights, trademarks and intellectual property rights on the site. You must fully respect these copyrights. If you think we’ve infringed upon any copyrights, tell us right away and we’ll remove it from our site.

No. Although we only post links that are interesting and informative, we cannot monitor all the current links that appear on our pages. If any change needs to be made, please contact us and we’ll take care of it ASAP.

Any further questions ? Please check our Rules or contact us

Sophie Guérinet

Co-Founder in charge of Content & Agency Relations

Email: sophie@act-responsible.org