Raising awareness of public service advertising.

Free visibility for cause-related campaigns

One Minute of Responsibility is a short program created in collaboration with the Euronews TV channels. It airs great one-minute ads for good causes to millions of viewers in over 155 countries, helping us to see the bigger picture and change the world.


In partnership with

Carolyn Gibson

Chief Revenue Officer, Euronews

“Euronews is all views : our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.”

How to benefit from this program.

One Minute of Responsibility programme offers your cause-related campaign to air for free on Euronews and Africanews. It enables meaningful causes to find a powerful voice to inspire the changes we need to build a better future. If your campaign is selected it will be broadcasted for 3 to 4 months and reach more than 400 million households in 160 countries.


You've created TV Campaign

  • It is between 30-60 seconds long.
  • It is understandable internationally
  • It is  made for a NGO or an Charity

Send your campaign.

Submit online or send to
for examination by the editorial team
& ethical committee.


Pay technical fee.

When approved, please pay the covering fees of: 50€ annual membership + 400€ per campaign (discount for additional campaigns)


Get the report.

You will receive a broadcasting report after four months. The media space offered is valued between 10,000€ and 50,000€.

In a nutshell.


The Plastic Ocean

Advertiser : Sea Shepherd Conservation Society
Agency : FF New York, USA

The Revolution is Inclusion

Advertiser : Special Olympics

Sophie Guérinet

Co-Founder in charge of Content & Agency Relations

Contact me!