excellence in
promoting care
for people and
the environment.

Encouraging creativity.

The Care Awards were created in 2008 in partnership with the European Parliament to highlight the advertising industry’s contribution to society, celebrating the most successful creative social and environmental campaigns. The awards cover subjects such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. The Care Awards’ jury is chaired by a member of the European Parliament and composed of NGO & institutions communications directors, creative directors, and CSR experts. The jury will judge a shortlist of campaigns drawn from agencies’ submissions and will decide on the winning entries in a range of categories.

In partnership with

Dita Charanzovà

Vice President of the European Parliament Godmother & Jury President

“I look forward to seeing the new creative entries this year again. Participating as a Jury Chair to Care Awards left a strong mark on me. I am impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Communication is a tool that can have a strong impact, and not only in a business environment. The Care Awards recognise excellence in this form of communication to change people’s behaviour for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.”

One Award, three special Juries.


This jury is open to creative talent form all around the world willing to participate. The members judge online all entries and select the campaigns to be part of the shortlist. 


Jury of Experts

The members are selected for their expertise in the communication field as agencies, advertisers, institutions, NGOs, and experts. Under the leadership of Ms Charanzová, this jury elects the winners.


New in 2022, a special youth award elected by students from IHECS (Institut des Hautes Etudes des Communications Sociales) led by Sophie Pochet, Chief Academic Officer, shedding new light on the discussion.

Care winners 2022.

Signal for Help - GRAND PRIX

Brand : Canadian Women’s Foundation
Agency : Juniper ParkTBWA

Don't Choose Extinction

Brand : UNDP (United Nations Development Programme)
Agency : Activista Los Angeles

Reverse Selfie

Brand : Dove
Agency : Ogilvy London


Brand : Save The Children Norway
Agency : Hjaltelin, Stahl & Co. Copenhagen

I don't Remember

Brand : A.L.M.A. Alzheimer’s Disease Association
Agency : HOY Havas Buenos Aires

Catch of the Day 2050

Brand : Sea Shepherd Conservation Society
Agency : Ogilvy Social.Lab Amsterdam


Brand : UNAIDS
Agency : FCB India + FCB Chicago


Brand : Canon
Agency : Happiness / An FCB alliance

How to Enter the Care Awards.


Pay the fee

Enter 3 Categories.

NGOs & Foundations

Non-profit organisations and non-governmental bodies — an organisation that exists for educational or charitable reasons and from which its shareholders or trustees do not benefit financially. An organisation created by private persons or organisations with no participation or representation of any government.

Governments & Institutions

Government bodies and related organisations — an organisation that is the governing authority of a political unit, the ruling power in a political society and the apparatus through which a governing body functions and exercises authority.

Companies & Businesses

Corporate governance (CSR) — corporate campaigns that promote care for safety, youth, communities and the environment.

In a nutshell