Best campaigns, agencies & advertisers promoting Good.
Celebrating creativity.
We believe advertising has a major responsibility in educating and raising awareness, and we are proud to celebrate the campaigns that best fulfill this role. These campaigns allow important messages and values to reach larger sections of the public, and therefore deserve to be celebrated, which is why we created The Good Report.
The report is compiled by ACT in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
In partnership with
Anna Hamill
Senior Editor, WARC Creative
“Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”
The ranking.
The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with the performance of the campaigns in the ACT Responsible Program including the ACT
exhibition, the ACT Care Awards, the ACT Tributes (public vote), and the ACT database.
There are no complicated criteria or categories, just great work for Good.
