THE BIG ISSUE « PAY IT FORWARD » #1 CAMPAIGN | ANOMALY LONDON #1 AGENCY FCB #1 NETWORK | SEA SHEPHERD CONSERVATION SOCIETY #1 BRAND
The Good Report celebrating the best campaigns 2022 for social and environmental responsibility
A collaboration with WARC Rankings
The Good Report, is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is compiled by ACT Responsible in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
The Good Report ranking is calculated by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with ACT Responsible initiatives: Great Ads for Good Exhibition, the Care Awards, TV show One minute of Responsibility, Tributes (public vote), and the Good Ad Gallery. There are no complicated criteria or categories, just great work for Good.
Of the top 40 campaigns featured in The Good Report 2020, 27 are for non-profits, 11 for commercial brands (including three produced in collaboration with non-profits) and two for public sectors. 40 agencies (28 of which are from 19 networks and 14 are independent agencies) across 21 markets are represented.
The top 25 agencies are made up of six independent and 19 networked agencies covering a total of 13 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies.The top ten brands include seven non-profits, one for-profit and two are collaborations.
Taking the top places are:
Most successful Campaigns promoting good
#1 Pay it forward, FCB Inferno London, The Big Issue & Monzo Bank
#2 Elsa, Altmann + Pacreau Paris, Association Petits Princes
#3 Unsafe Buildings in the Spotlight, Anomaly London, Grenfell United
#4 Project Understood, FCB Canada, Google AI / Canadian Down Syndrome Society
#5 The Gun Violence History Book, FCB Chicago, Illinois Council Against Handgun Violence
Most successful Agencies promoting good
#1 Anomaly London
#2 FCB Inferno London
#3 Altmann + Pacreau
#4 Wings The Agency
#5 FCB Canada
Most successful Networks promoting good
#2 BBDO Worldwide
#4 McCann Worldgroup
Most successful advertisers promoting good
#1 Sea Shepherd Conservation Society
#2 The Big Issue / Monzo Bank
#3 Association Petits Princes
#5 Grenfell United