Inspire > Act Tributes
inspire
great ads for good
The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
Public’s favourite
ads for good
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.
creativity
for good
2018 ↓
In 2018, lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute by public votes.
Voting took place from June 18 to June 21, on-site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.
Over 15, 582 votes were cast, both on-site and online.
champions
of good
↓ 2018
ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Tarana Burke, founder of the “Me Too” movement, Marco Lambertini, Director General of WWF International, Marc Pritchard, Chief Brand Officer of Procter & Gamble & Michael Roth, Chairman & CEO of Interpublic were honored a Champions of Good Tribute.
Tarana Burke
Founder, “Me Too”
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible Dream Leader
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
read
press kit
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.
© 2019 act Responsible
| Inspire > Act Tributes
inspire
great ads for good
The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.
creativity for good 2018 ↓
In 2018, lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute by public votes.
Voting took place from June 18 to June 21, on-site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.
Over 15, 582 votes were cast, both on-site and online.
champions of good 2018 ↓
ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Tarana Burke, founder of the “Me Too” movement, Marco Lambertini, Director General of WWF International, Marc Pritchard, Chief Brand Officer of Procter & Gamble & Michael Roth, Chairman & CEO of Interpublic were honored a Champions of Good Tribute.
Tarana Burke
Founder, “Me Too”
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible Dream Leader
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
read
press kit
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.
© 2019 act Responsible
