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Inspire   >   Act Tributes

inspire

great ads for good

The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.

A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.

Public’s favourite
ads for good

In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.

creativity

for good

2018    ↓

public’s favourite in human rights

public’s favourite in education

public’s favourite in solidarity

public’s favourite in environment

In 2018, lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute by public votes.

Voting took place from June 18 to June 21, on-site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.

Over 15, 582 votes were cast, both on-site and online.

champions

of good

↓    2018

ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.

Tarana Burke, founder of the “Me Too” movement, Marco Lambertini, Director General of WWF International, Marc Pritchard, Chief Brand Officer of Procter & Gamble & Michael Roth, Chairman & CEO of Interpublic were honored a Champions of Good Tribute.

Tarana Burke

Founder, “Me Too”

Marc Pritchard

Chief Brand Officer

Procter & Gamble

Marco Lambertini

General Director

WWF International

Michael Roth

Chairman & CEO

Interpublic

all  
participating
campaigns

“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”

Hervé de Clerck

act Responsible Dream Leader

It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.

Bernard Brochand

Member of Parliament,  President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes

  read
press kit

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Promote, inspire and unite the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.

© 2019 act Responsible

|  Inspire   >   Act Tributes

inspire

great ads for good

The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.

A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.

In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.

creativity for good 2018    ↓

public’s favourite in human rights

public’s favourite in education

public’s favourite in solidarity

public’s favourite in environment

In 2018, lg2 Canada, DDB BetterFly Georgia, gyro USA, McCann Health Brazil received a Creativity for Good Tribute by public votes.

Voting took place from June 18 to June 21, on-site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.

Over 15, 582 votes were cast, both on-site and online.

champions of good  2018 ↓ 

ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.

Tarana Burke, founder of the “Me Too” movement, Marco Lambertini, Director General of WWF International, Marc Pritchard, Chief Brand Officer of Procter & Gamble & Michael Roth, Chairman & CEO of Interpublic were honored a Champions of Good Tribute.

Tarana Burke

Founder, “Me Too”

Marc Pritchard

Chief Brand Officer

Procter & Gamble

Marco Lambertini

General Director

WWF International

Michael Roth

Chairman & CEO

Interpublic

all  
participating
campaigns

“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”

Hervé de Clerck

act Responsible Dream Leader

It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.

Bernard Brochand

Member of Parliament,  President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes

  read
press kit

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the key players of the advertising industry to share good practice in social responsibility and sustainable development.

© 2019 act Responsible

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