ACT Tributes for Good.
In 2004, we launched the Tributes to Creativity for Good with the support of Bernard Brochand, former Mayor of Cannes and Chair of DDB Worldwide. The initiative aimed to build a meaningful connection between the citizens of Cannes and the exhibition hosted in their city.
In 2018, we introduced the Tributes to Champions of Good to recognise and unite bold, courageous leaders and changemakers—individuals who connect, collaborate, and continuously drive meaningful progress in our industry toward a more just and sustainable future.
Hervé de Clerck
ACT Responsible DreamLeader
“This is not an award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programmes, share best practices and inspire others.”
Tributes to Champions of Good.
ACT Tributes also celebrates personalities who have made a significant impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Kātene Durie-Doherty
Ulrike Decoene
Melanie Tobal
Mirella von Lindenfels
Sherri Aldis
Sheeraz Gulsher
Tributes to Creativity for Good.
The annual exhibition, launched on Cannes Lions Live opening day, presented 102 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery. Voting took also place online on actincannes.org
