Inspire > Tributes
inspire
great ads for good

The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
Public’s favourite
ads for good
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.
creativity
for good
2019 ↓
In 2019, Juniper Park\TBWA, In the Company of Huskies, FCB Lisbon, McCann Panama received a Creativity for Good Tribute by public votes.
Voting took place from June 12 to June 19, on-site at the Cannes Lions Exhibition. The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.
Over 18, 500 votes were cast, both on-site and online.
champions
of good
↓ 2019
ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Boyan Slat, founder & CEO The Ocean Cleanup , Paul Polman, Former CEO Unilever, Kumi Naidoo, Secretary Gerenarl Amnesty International & Kate Robertson & David Jones, Co-founders, One yound World were honored a Champions of Good Tributes.
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible Dream Leader

“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
read the
press release
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
© 2019 act Responsible
Inspire > Tributes
inspire
great ads for good

The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.
creativity for good 2019 ↓
In 2019, Juniper Park\TBWA, In the Company of Huskies, FCB Lisbon, McCann Panama received a Creativity for Good Tribute by public votes.
Voting took place from June 12 to June 19, on-site at the Cannes Lions Exhibition. The exhibition was divided into four themes: Education, Environment, Human Rights and Solidarity. The public supported their favourite campaigns and helped increase their visibility.
Over 18, 500 votes were cast, both on-site and online.
champions of good 2019 ↓
ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Boyan Slat, founder & CEO The Ocean Cleanup , Paul Polman, Former CEO Unilever, Kumi Naidoo, Secretary Gerenarl Amnesty International & Kate Robertson & David Jones, Co-founders, One yound World were honored a Champions of Good Tributes.

Boyan Slat
Founder & CEO
The Ocean Cleanup
Paul Polman
Chief Brand Officer
Unilever
Kumi Naidoo
Secretary General
Amnesty International
Kate Robertson
David Jones
Co-founders
One Young World
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible Dream Leader

“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
read the
press release
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
© 2019 act Responsible