Who are the Champions of Good.
Champions of Good are brave & bold personalities who have made the world a better place.
The goal of this initiative is to acknowledge those champions, highlight their actions share best practices and inspire the advertising community.
Anyone can nominate a champion using the online nomination form accessible below. You should simply answer three short questions :
- Why do you think this person deserves to be recognised as a Champion of Good?
- What is the outcome of this person’s contribution to the sustainable cause?
- How has this person’s work impacted its community or the broader world?
The Process.
1.
Nominate.
Champions are nominated in categories
- Movement Maker
- Non-Profit Organisation
- Advertiser
- Advertising Industry
- Rising Star
2.
The Jury.
ACT Community members sit on the jury composed of:
- Strategic Partners
- Members
- Main Sponsors
3.
The results.
The Champions are revealed during the Cannes Lions
ACT Tributes to Champions happens at the Cannes Lions festival.
Cannes June 19, 2025 @5pm
Champions of Good over the years.
Annie Kassarjian
Marketing Lead, Unilever Levant & Iraq
RISING STAR 2025
Waris Dirie
Founder of Desert Flower Foundation
NON-PROFIT 2025
Sonita Alizadeh
Human Rights Activist, Musician & Author
MOVEMENT MAKER 2025
Amy Williams
Founder & CEO of Good-Loop
AD INDUSTRY 2025
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
BRAND 2025
PHILIP THOMAS
Chief Executive at Ascential and Chair of the Cannes Lions
AD INDUSTRY 2024
NATALIA VEGA
Founder of New Zero World
MOVEMENT MAKER 2024
IBTISSAME BETTY LACHGAR
Founder of the M.A.L.I. (Morocco)
NON-PROFIT 2024
YVON CHOUINARD
Founder of Patagonia
ADVERTISER 2024
MARJANE SATRAPI
French-Iranian graphic novelist, cartoonist, illustrator, film director
MOVEMENT MAKER 2023
MARTINA FUGA
Vice-President Communications, CoorDown
NON-PROFIT 2023
FABRICE BEAULIEU
Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt
ADVERTISER 2023
ARTHUR SADOUN
Chairman & CEO, Publicis Groupe
AD INDUSTRY 2023
MALALA YOUSAFZAI
Pakistani activist for female education and 2014 Nobel Peace Prize laureate
MOVEMENT MAKER 2022
JODI HARRIS
Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev
ADVERTISER 2022
MAHER NASSER
Director of the Outreach Division in the United Nations Department of Global Communications
NON-PROFIT 2022
PAUL POLMAN
Chief Brand Officer Unilever
ADVERTISER 2019
LAURA MANESS
CEO, Havas NY, Co-Chair 50/50 Women On Boards, Founding Member Kindred, Chief & ForbesWomen Forum
AD INDUSTRY 2022
BOYAN SLAT
Founder & CEO The Ocean Cleanup
MOVEMENT MAKER 2019
KUMI NAIDOO
Secretary General Amnesty International
NON-PROFIT 2019
