Inspire, promote & unite the industry around advertising responsibility.
Advertising Community Together
ACT stands for Advertising Community Together – We are an international non-profit organization highlighting the role and responsibility of the advertising industry in raising awareness of social and environmental issues and advancing sustainability.
Since 2001, ACT Responsible has united advertising leaders who believe creativity is a powerful force for positive change.
Through exhibitions, awards, reports, and digital platforms, we showcase impactful campaigns, promote best practices, and encourage a more responsible, ethical, and purpose-driven advertising industry.
Latest news.
ACT Programme.
The ACT Programme showcases the most powerful social and environmental campaigns from NGOs, institutions, and brands. Each year, we curate a unique collection of the finest global creative work, promoting, celebrating, and ranking campaigns to inspire production, spark conversations, and share best practices.
ACT Good Ads Database.
The ACT Good Ads database inspires change, showcasing creative campaigns that build a better world. Powered by AdForum, it grows by over 1,000 ads every year.
ACT Exhibition.
ACT exhibitions bring the advertising community together around creative work that contributes positively to society, with a flagship exhibition presented annually at Cannes Lions. since 2002.
ACT in Cannes.
ACT in Cannes celebrates Creativity for Good at the heart of the largest industry gathering putting sustainability at the forefront of the worldwide industry.
ACT Tributes.
The ACT Tributes honor the best campaigns and the champions inspiring responsible creativity.
ACT Care Awards.
The ACT Care Awards recognise creative work in promoting care for people and the environment.
ACT Good Report.
The ACT Good Report in collaboration with WARC is a unique ranking of the world’s best campaigns, agencies & brand driving positive change.
Participate.
If you believe the ad industry has a key role to play and responsibility to take, join the ACT Community to participate!
Submit your best work
You’ve created a campaign on social & environmental issues, submit to benefit from increased visibility across all our initiatives.
Join the community
You believe in responsible communication: join the Advisory Board to get actively involved and help the initiatives grow.
Become an
ambassador
You want to participate, host an exhibition, collect campaigns, promote initiatives, grow your network, join the team of volunteers.
