promoting responsibility in advertising.
Who we are.
ACT Responsible – Advertising Community Together – is an international nonprofit organization based in Switzerland that became affiliated with the United Nations Global Compact in 2008.
Since 2001, we have been uniting the advertising industry around social responsibility, sustainable development, and ethical communication.
We inspire, promote, and showcase the power of advertising creativity in raising awareness of social and environmental issues. By curating impactful campaigns and fostering industry dialogue, we encourage advertisers to use their influence for the greater good.
Through exhibitions, awards, reports and digital platforms, ACT Responsible highlights best practices and advocates for a more responsible and purpose-driven advertising industry.
Latest news.
ACT CALL FOR 2025 COLLECTION OPEN
ENTER THE ACT PROGRAM 2025 We invite creatives, teams, and agencies worldwide to
EPICA RESPONSIBILITY GRAND PRIX 2024
“Call Glenn” by VML Belgium and “Rights Against the Right” by Jung von Matt AG
Our Program.
We share the best social & environmental campaigns created for associations, institutions and companies, through various initiatives developed in partnership with a network of key players in the advertising, media, education, non-profit & institutional communities around the world.
ACT Exhibitions
ACT Exhibitions gathers The Great Ads for Good in an annual collection premiered every year at the Cannes Lions Festival of Creativity.
ACT Care Awards.
The ACT Care Awards recognise agencies’ excellent work in promoting care for people and the environment.
ACT Good Report.
The ACT Good Report is a unique ranking of the world’s best responsible advertising campaigns.
ACT Tributes.
ACT Good ads gallery.
My act.
One minute of
responsibility.
One Minute of Responsibility is a short program created in collaboration with the Euronews TV channels.
NG'Ad Club
The Club’s objective is to encourage conversation and exchange between business and charity communication directors.
Participate.
If you believe the ad industry has a key role to play and responsibility to take, join the ACT Community to participate!
Submit a
campaign
You’ve created a campaign on social & environmental issues, submit to benefit from increased visibility across all our initiatives.
Become a
member
You believe in responsible communication: join the Advisory Board to get actively involved and help the initiatives grow.
Become an
ambassador
You want to participate, host an exhibition, collect campaigns, promote initiatives, grow your network, join the team of volunteers.
