Select Page

Advertising
Community
Together

Inspire, promote, and unite the advertising industry on social and environmental responsibility for a better world

A better perspective of advertising for good

Since 2001, ACT Responsible gathers the best campaigns for social & environmental causes, in a bid to highlight how advertising creativity has power to raise awareness and educate communities to build a better and more sustainable society.

Latest

news:

ACT Responsible to launch the first Global Survey about Corporate Responsibility in the Advertising Industry.

The aim of the survey, developed with the ACT Advisory Board members is to collect information on how agencies embrace their corporate responsibilities as economic, social and environmental actors in order to reveal the state of the industry’s ‘responsibility programs’ and create a benchmark for future progress. 

The survey will be launched in September and powered by Nielsen Co. We call out to all representatives of the industry who wish to join us in this process to participate in this project in order to make it as comprehensive as possible.

To participate in the survey and receive subsequent reports, please register below.

Inspiring the Community

Key players in the advertising industry have come together to donate their time, expertise and advice to inspire the community to take responsible actions and share responsible practices. This unique network works together to facilitate the sharing of important messages and build guidelines for a more responsible advertising.

Advisory
Board

Jemma
Gould

Vice President, Corporate Responsibility and Communications, IPG

Mel
Edwards

Global CEO, Wunderman Thompson

Barry
Wacksman

Chairman & Co-Founder, Proto & Chairperson at the Board of Directors 4A's

Jon
Castle

President, Global Clients, TBWA\Worldwide

Melanie
Mitchem

SVP Global Communications & PR, FCB Global

Bandon
Cooke 

Global Chief Marketing & Reputation Officer, FCB Global

Karina
Wilsher

Partner, Global CEO, Anomaly

Owen
Dougherty

EVP, Chief Communications Office, Grey Group

Carol
Mason

Managing Director, AdForum (Maydream Inc.)

Kyla
Jacobs

Executive VP Marketing & Growth, WPP

Rahel
Rasu

Chief Communications Officer, Mediabrands

Dagmara
Szulce

Global Executive Director, International Advertising Association

Laura
Maness

CEO, Havas New York

Wendy
Kleinman

Owner, WK Planning,

Caroline
Darmon

CSR Director, Publicis Groupe in France

Matt
Eastwood

Global Chief Creative Officer, McCann Health

high-

lights:

Great ads for Good
@ Cannes Lions Live wrap up video

This year’s online event was a great success thanks to all 86 participating agencies from all around the world, sponsors, members and ACT’ive Partner’s support! We counted 21.000+ visits on the greatadsforgood.org platform and 5.000+ votes. See the wrap up video on our youtube channel.

Tributes 2021 a celebration of creativity for Good

Congratulations to FCB Lisbon #1, Camisa 10 #2, Agência Pan #3 in Environment, to AIR #1, SMALL #2 and Wunderman Thompson Colombia #3 in Solidarity, to Ogilvy #1, Kontor Reykjavik #2, Presence #3 in Human Rights, and finally to Agencia Laika #1, Leo Burnett Istanbul #2 and McCann Health São Paulo #3 in Education.

Cannes Lion Podcast:
20 years of advertising for good

Hervé de Clerck invites Maher Nasser, Director of the Outreach Division in the United Nations Department of Global Communications, and Phil Thomas, Chairman Cannes Lions International Festival of Creativity, to discuss the evolution of the industry and the next steps it should take to help build a sustainable future.

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

11 + 11 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Advertising
Community
Together

Inspire, promote, and unite the advertising industry on social and environmental responsibility for a better world

A better perspective of advertising for good

Since 2001, ACT Responsible gathers the best campaigns for social & environmental causes, in a bid to highlight how advertising creativity has power to raise awareness and educate communities to build a better and more sustainable society.

.

Latest

news:

ACT Responsible to launch the first Global Survey about Corporate Responsibility in the Advertising Industry.

The aim of the survey, delevoped with the ACT Advisory Board members  is to collect information on how agencies embrace their corporate responsibilities as economic, social and environmental actors in order to reveal the state of the industry’s ‘responsibility programs’ and create a benchmark for future progress.

 The survey will be launched in September and powered by Nielsen Co. We call out to all representatives of the industry who wish to join us in this process to participate in this project in order to make it as comprehensive as possible.

To participate in the survey and receive subsequent reports, please register below.

high-

lights:

Great ads for Good
@ Cannes Lions Live wrap up video

This year’s online event was a great success thanks to all participating agencies, sponsors, members and ACT’ive Partner’s support! We counted 21.000+ visits on the greatadsforgood.org platform and 5.000+ votes. See the wrap up video on our youtube channel.

Tributes 2021 a celebration of creativity for Good

Congratulations to FCB Lisbon #1, Camisa 10 #2, Agência Pan #3 in Environment, to AIR #1, SMALL #2 and Wunderman Thompson Colombia #3 in Solidarity, to Ogilvy #1, Kontor Reykjavik #2, Presence #3 in Human Rights, and finally to Agencia Laika #1, Leo Burnett Istanbul #2 and McCann Health São Paulo #3 in Education.

Cannes Lion Podcast:
20 years of advertising for good

Hervé de Clerck invites Maher Nasser, Director of the Outreach Division in the United Nations Department of Global Communications, and Phil Thomas, Chairman Cannes Lions International Festival of Creativity, to discuss the evolution of the industry and the next steps it should take to help build a sustainable future.

Browse our vast gallery of over 28,000 of the best social & environmental campaigns created by 4,000 creative agencies for 7,200 NGOs or Foundations, Governments or Institution, Corporations or Companies, from 121 countries, via our multi-criteria search tools.

If you want to submit an ad, organise
an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Facebook
Twitter
YouTube
Pinterest
Instagram