Advertising
Community
Together
Inspire, promote, and unite
the advertising industry on social and environmental responsibility
for a better world
Browse our vast gallery of over 18,000 of the best social & environmental campaigns created by 3,000 creative agencies for 4,500 NGOs, associations & corporations from 110 countries, via our multi-criteria search tools.
Latest
news:
The Big Issue “Pay it forward” #1 campaign | Anomaly London #1 agency | FCB #1 network | Sea Shepherd Conservation Society #1 brand
The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.
A total of 1,266 campaigns produced by 748 agencies for 1,012 brands (non-profit, public sector, and commercial brands) across 78 markets were evaluated for this latest Good Report.
A better perspective of advertising for good
Since 2001, we have been gathering and disseminating the best good causes campaigns,
convinced of their fundamental power in raising awareness and educating citizens
to build a better and more sustainable society.
Next
events:
2021 Call for submission still open
Great ads for Good Exhibition with the Cannes Lions, Care Awards with the European Parliament, The Good Report with WARC Rankings, “One minute of Resposnibility” with Euronews, the Gallery of Good Ads with Adforum and ACT Tributes are all part of ACT Promopack. You have produced a campaign for on social or environmental issues, send it before May 15th.
One Minute of Responsibility by Euronews.
To increase the visibility of NGOs campaigns, the TV channel Euronews offers a free media space to NGO campaigns. This year, many campaigns benefited from thousands of minutes of free media space broadcasted in 155 countries. You have a campaign you’d like to air? Just contact us.
“One minute of responsibility“ is a short television program created in collaboration with the Euronews TV channel. It broadcasts great one minute ads for good causes to millions of viewers in 155 countries, helping us see the bigger picture and change the world!
MyACT – Role, involvment & responsibility of the industry.
Created with Pascal Cübb, mister Sunglasses and supported by Havas Group, this web serie shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.
A “special french” series have been produced since october thanks to the support of Sunglasses and Havas Group.
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
Advertising
Community
Together
Inspire, promote, and unite the advertising industry on social and environmental responsibility for a better world
Browse our vast gallery of over 18,000 of the best social & environmental campaigns created by 3,000 creative agencies for 4,500 NGOs, associations & corporations from 110 countries, via our multi-criteria search tools.
Latest
news:
The Big Issue “Pay it forward” #1 campaign | Anomaly London #1 agency | FCB #1 network | Sea Shepherd Conservation Society #1 brand
The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.
A total of 1,266 campaigns produced by 748 agencies for 1,012 brands (non-profit, public sector, and commercial brands) across 78 markets were evaluated for this latest Good Report.
A better perspective of advertising for good
Since 2001, we have been gathering and disseminating the best good causes campaigns, convinced of their fundamental power in raising awareness and educating citizens to build a better and more sustainable society.
Next
events:
2021 Call for submission still open
Great ads for Good Exhibition with the Cannes Lions, Care Awards with the European Parliament, The Good Report with WARC Rankings, “One minute of Resposnibility” with Euronews, the Gallery of Good Ads with Adforum and ACT Tributes are all part of ACT Promopack. You have produced a campaign for on social or environmental issues, send it before May 15th.
MyACT – Role, involvment & responsibility of the industry.
Created with Pascal Cübb, mister Sunglasses and supported by Havas Group, this web serie shines a light on advertising’s role, involvement, and responsibility. Key players share their visions for a few minutes during an interview at industry events like the Cannes Lions or the Care Awards and all year long since 2020 — a great way to raise younger creatives’ awareness.
A “special french” series have been produced since october thanks to the support of Sunglasses and Havas Group.
One Minute of Responsibility by Euronews.
To increase the visibility of NGOs campaigns, the TV channel Euronews offers a free media space to NGO campaigns. This year, many campaigns benefited from thousands of minutes of free media space broadcasted in 155 countries. You have a campaign you’d like to air? Just contact us.
“One minute of responsibility“ is a short television program created in collaboration with the Euronews TV channel. It broadcasts great one minute ads for good causes to millions of viewers in 155 countries, helping us see the bigger picture and change the world!
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.The international NGO is part of
© 2019 act Responsible
