Inspire, promote and unite the ad community on sustainability & industry responsibility.
Who we are.
ACT – Advertising Community Together – is an international non-profit association affiliated with the United Nations Department of Global Communication and Global Compact. Since 2001, our mission has been to inspire, promote and unite the advertising industry around social responsibility, sustainable development and sharing best practices. Our goal is to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
We share the best social & environmental campaigns created for associations, institutions and companies, through various initiatives developed in partnership with a network of key players in the advertising, media, education, non-profit & institutional communities around the world.
Good ads gallery.
Great ads for
The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection.
The Care Awards.
The Care Awards recognise agencies’ excellent work in promoting care for people and the environment.
The Good Report.
The Good Report is a unique ranking of the world’s best responsible advertising campaigns.
One minute of
One Minute of Responsibility is a short program created in collaboration with the Euronews TV channels.
The Club’s objective is to encourage conversation and exchange between business and charity communication directors.
THE GOOD REPORT 2022
#1 CAMPAIGN: REVERSE SELFIE | #1 AGENCY: OGILVY UK #1 NETWORK: OGILVY| #1 BRAND: DOVE | #1 COUNTRY: USA The Good Report celebrating the best
LET’S MAKE OUR INDUSTRY MORE SUSTAINABLE!
Participate today in our comprehensive assessment of sustainability practices in the advertising industry For the
DENTSU CREATIVE’S CAMPAIGN « A LETTER TO MYSELF » WINS THE PUBLIC’S FAVORITE PLACE AT COUP DE COEUR #JAO2023
On the occasion of the AACC*’s Agencies Open Day, ACT Responsible organized an online vote with
If you believe the ad industry has a key role to play and responsibility to take, join the ACT Community to participate !