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Inspire, promote, and unite the advertising industry on social and environmental responsibility for a better world

A better perspective of advertising for good

Since 2001, ACT Responsible gathers the best campaigns for social & environmental causes, in a bid to highlight how advertising creativity has power to raise awareness and educate communities to build a better and more sustainable society.

ACT Exhibition
@ Cannes Lions Live 

This year, Cannes Lions are be fully digital, so is the Great Ads for Good Exhibition.  Our 20th exhibition is composed of 86 campaigns, created by 67 agencies from 29 countries & 81 advertisers. The exhibition gathers some of the best campaigns created by agencies in support of good causes. By browsing through the online platform, visitors navigate through four different galleries: Environment, Solidarity, Human Rights and Education.

Join us for Cannes Lions Live from 21-25 June 2021 for the global premiere and broadcast of the Cannes Lions Awards and a programme of live and on-demand content that marks a change for the industry, and beyond.

Access to Cannes Lions Live

Purchase an annual membership or a Digital Pass to access all areas of Cannes Lions Live from 21 – 25 June, including our first ever digitally broadcast Cannes Lions awards ceremony.

programme of the week 

MONDAY 21 JUNE


9:00  (BST)  Great Ads for Good digital exhibition 2021 opening
The best campaigns created by advertising creatives in support of good causes – 86 campaigns – 67 agencies – 29 countries – 81 advertisers. Read all about the 2021 exihibtion.

All week : Vote for your favorite campaign!
While browsing through the exhibition, vote for the campaigns that really shake, move, or motivate you, and share them on social media for more to see.
Start the exhibition tour & the voting

The ACT Tributes, honoring the campaigns with the most collected votes, are meant to increase the visibility of important issues, and inspire change.The voting will close on Wednesday June 30th 11:00 (BST). The public’s favorite campaigns will be announced on July 5th, 2021 on social platforms.

  

Monday from the Lions Live

12:00 (BST) Lions Health Awards
Watch the ceremony, including the Health & Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. As well as the winners of the Brand Purpose category of the WARC Awards for Effectiveness

 14 (BST) LIONS Debate “How is our industry fighting climate change, and how can we do it faster, together?”
Philip Thomas , Mark Read – WPP, Maher Nasser – United Nations, Wendy Clark – Dentsu International, Amina Mohammed – United Nations, Conny Braams – Unilever, Matt Brittin – Google

 19:30 (BST) WARC presents The Effectiveness Show
Discover six ground-breaking campaigns from around the world and hear why the judges selected them as the Grands Prix of the WARC Awards for Effectiveness.

Registration @CannesLionsLive

TUESDAY 22 JUNE


Dive into the Environment Gallery
This year, the oceans take an important place in environmental advertising. Campaigns informing on overfishing, plastic pollution and protection of marine life are therefore on the forefront of this gallery. 17 campaigns- 16 agencies – 12 countries -15 advertisers, all dedicated to defending sustainable development and raising awareness on ecology issues. Discover the Environment Gallery

13:00 – 15:00 (BST) Meet the team 
Do you have questions, do you want to share ideas, present yourself or simply meet the team behind ACT Responsible? Please feel free to enter our virtual room developed by Adforum.com for a chat. 
Join us for a chat, just click here

WEDNESDAY 23 JUNE


Connect on the Solidarity Gallery
This year, many solidarity campaigns were created to raise awareness about the “forgotten ones” of the pandemic. Awakening our empathy towards those who suffered most, these campaigns take the lead of the exhibition’s Solidarity Gallery22 campaigns – 21 agencies – 12 countries -22 advertisers, all dedicated to to promoting diversity, inclusion and building united communitiesDiscover the Solidarity Gallery here

13:00 – (BST) Podcast on 20 years of advertising for good
Hervé de Clerck invites Maher Nasser Director of the Outreach Division in the United Nations Department of Global Communications and Phil Thomas Chairman Cannes Lions International Festival of Creativity to discuss the evolution and the next steps.
Listen to the podcast produced by the Cannes Lions team

 

THURSDAY 24 JUNE


Step into the Human Rights Gallery
The fight for social, racial and gender equality and freedom kept pounding during the pandemic. This gallery puts the spotlight on these committed campaigns, encouraging everyone to reflect on important issues24 campaigns- 20 agencies – 11 countries – 21 advertisers, all dedicated to promoting social, racial and gender equality, and defending fundamental rights. Visit the Human Rights Gallery here


13:30 –  Shaping The Future Through Creativity, Collaboration and Eco-innovation
Cyrill Gutsch from Parley for the Oceans, questions how can we sync the economic system of humankind with the ecosystem of nature and end the threats of plastic pollution, climate change and overfishing?


14:30 – 15:00 (BST) “My ACT” by Sunglasses
In this special edition ACT co-founders, we will discuss with Pascal Cübb the best campaigns of the year and their vision on how advertising can participate in building a better future.
View the program here.

 

 

FRIDAY 25 JUNE


 Stay safe in the Education Gallery
You saw it coming, this year COVID-19 educational campaigns lead the way in the Education gallery, although a diversity of subjects such as gender equality and prevention of violence are also represented. Creativity goes a long way when promoting safe behaviour, and the featured campaigns demonstrate that power23 campaigns – 20 agencies – 13 countries -23 advertisers, all committed to inform on possible dangers and encourage respect and safety for all. Visit the Education Gallery now


12:00 (BST) Grand Prix for Good & Sustainable Development Goals Lions
Announcement among others on the last day of the Cannes Lions Live. A great time to get inspired by the advertising community.

14:35 – 15:30 (BST) The Glass Lions for Change Debrief
Bozoma Saint John – Netflix, Harjot Singh – McCann Worldgroup, Chris Denson

16:00 (BST) The Sustainable Development Goals Lions Debrief
Eduardo Maruri – Grey Worldwide, Natalie Samarasinghe – United Nations Association – UK, Mara Fernandez – Produ
Registration @CannesLionsLive

Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication.

 

Philip Thomas

President, Ascential Marketing Division/Chairman, Cannes Lions International Festival of Creativity

If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

6 + 9 =

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

Advertising Community Together

Inspire, promote, and unite the advertising industry on social and environmental responsibility for a better world

A better perspective of advertising for good

Since 2001, ACT Responsible gathers the best campaigns for social & environmental causes, in a bid to highlight how advertising creativity has power to raise awareness and educate communities to build a better and more sustainable society.

ACT Exhibition @ Cannes Lions Live 

This year, Cannes Lions are be fully digital, so is the Great Ads for Good Exhibition.  Our 20th exhibition is composed of 86 campaigns, created by 67 agencies from 29 countries & 81 advertisers. The exhibition gathers some of the best campaigns created by agencies in support of good causes. By browsing through the online platform, visitors navigate through four different galleries: Environment, Solidarity, Human Rights and Education.

Join us for Cannes Lions Live from 21-25 June 2021 for the global premiere and broadcast of the Cannes Lions Awards and a programme of live and on-demand content that marks a change for the industry, and beyond.

Access to Cannes Lions Live

Purchase an annual membership or a Digital Pass to access all areas of Cannes Lions Live from 21 – 25 June, including our first ever digitally broadcast Cannes Lions awards ceremony.

programme of the week 

MONDAY 21 JUNE


9:00  (BST)  Great Ads for Good digital exhibition 2021 opening
The best campaigns created by advertising creatives in support of good causes – 86 campaigns – 67 agencies – 29 countries – 81 advertisers. Read all about the 2021 exihibtion.

All week : Vote for your favorite campaign!
While browsing through the exhibition, vote for the campaigns that really shake, move, or motivate you, and share them on social media for more to see.
Start the exhibition tour & the voting

The ACT Tributes, honoring the campaigns with the most collected votes, are meant to increase the visibility of important issues, and inspire change.The voting will close on Wednesday June 30th 11:00 (BST). The public’s favorite campaigns will be announced on July 5th, 2021 on social platforms.

  


12:00 (BST) Lions Health Awards
Watch the ceremony, including the Health & Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. As well as the winners of the Brand Purpose category of the WARC Awards for Effectiveness

 14 (BST) LIONS Debate “How is our industry fighting climate change, and how can we do it faster, together?”
Philip Thomas , Mark Read – WPP, Maher Nasser – United Nations, Wendy Clark – Dentsu International, Amina Mohammed – United Nations, Conny Braams – Unilever, Matt Brittin – Google

 19:30 (BST) WARC presents The Effectiveness Show
Discover six ground-breaking campaigns from around the world and hear why the judges selected them as the Grands Prix of the WARC Awards for Effectiveness.

Registration @CannesLionsLive

TUESDAY 22 JUNE


Dive into the Environment Gallery
This year, the oceans take an important place in environmental advertising. Campaigns informing on overfishing, plastic pollution and protection of marine life are therefore on the forefront of this gallery. 17 campaigns- 16 agencies – 12 countries -15 advertisers, all dedicated to defending sustainable development and raising awareness on ecology issues. Discover the Environment Gallery

13:00 – 15:00 (BST) Meet the team 
Do you have questions, do you want to share ideas, present yourself or simply meet the team behind ACT Responsible? Please feel free to enter our virtual room developed by Adforum.com for a chat. 
Join us for a chat, just click here

WEDNESDAY 23 JUNE


Connect on the Solidarity Gallery
This year, many solidarity campaigns were created to raise awareness about the “forgotten ones” of the pandemic. Awakening our empathy towards those who suffered most, these campaigns take the lead of the exhibition’s Solidarity Gallery22 campaigns – 21 agencies – 12 countries -22 advertisers, all dedicated to to promoting diversity, inclusion and building united communitiesDiscover the Solidarity Gallery here

13:00 – (BST) Podcast on 20 years of advertising for good
Hervé de Clerck invites Maher Nasser Director of the Outreach Division in the United Nations Department of Global Communications and Phil Thomas Chairman Cannes Lions International Festival of Creativity to discuss the evolution and the next steps.
Listen to the podcast produced by the Cannes Lions team

 

THURSDAY 24 JUNE


Step into the Human Rights Gallery
The fight for social, racial and gender equality and freedom kept pounding during the pandemic. This gallery puts the spotlight on these committed campaigns, encouraging everyone to reflect on important issues24 campaigns- 20 agencies – 11 countries – 21 advertisers, all dedicated to promoting social, racial and gender equality, and defending fundamental rights. Visit the Human Rights Gallery here


13:30 –  Shaping The Future Through Creativity, Collaboration and Eco-innovation
Cyrill Gutsch from Parley for the Oceans, questions how can we sync the economic system of humankind with the ecosystem of nature and end the threats of plastic pollution, climate change and overfishing?

14:30 – 15:00 (BST) “My ACT” by Sunglasses
In this special edition ACT co-founders, we will discuss with Pascal Cübb the best campaigns of the year and their vision on how advertising can participate in building a better future.
View the program here.

FRIDAY 25 JUNE


 Stay safe in the Education Gallery
You saw it coming, this year COVID-19 educational campaigns lead the way in the Education gallery, although a diversity of subjects such as gender equality and prevention of violence are also represented. Creativity goes a long way when promoting safe behaviour, and the featured campaigns demonstrate that power23 campaigns – 20 agencies – 13 countries -23 advertisers, all committed to inform on possible dangers and encourage respect and safety for all. Visit the Education Gallery now


12:00 (BST) Grand Prix for Good & Sustainable Development Goals Lions
Announcement among others on the last day of the Cannes Lions Live. A great time to get inspired by the advertising community.

14:35 – 15:30 (BST) The Glass Lions for Change Debrief 
Bozoma Saint John – Netflix, Harjot Singh – McCann Worldgroup, Chris Denson

16:00 (BST) The Sustainable Development Goals Lions Debrief
Eduardo Maruri – Grey Worldwide, Natalie Samarasinghe – United Nations Association – UK, Mara Fernandez – Produ
Registration @CannesLionsLive

Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication.

Philip Thomas

President, Ascential Marketing Division/Chairman, Cannes Lions International Festival of Creativity

If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…

Please get in touch with our team!

write to ACT

ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND

Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.

© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu  @e-artsup

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