& Creativity for Good.

Public’s favourite ads for good.

In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea is to create a link between Cannes citizens and the exhibition organised in their town.

Everyone can participate simply go on « Great ads for Good » online exhibition to select your favourite ads. ACT Tributes Celebration is open to all and will take place on at 5pm June 22nd at the RTL Beach in Cannes. More info contact us

Hervé de Clerck

ACT Responsible DreamLeader

“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”

In partnership with

Bernard Brochand

Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes

“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”

Creativity for good 2022.

The exhibition, launched on Cannes Lions Live opening day, presented 86 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.

Voting took place from June 21 to June 30, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 5.000 votes honored 12 winners across the 4 themes.

Period poverty chronicles

3rd favorite

by Wunderman Thompson Singapore for Freedom Cups

Your fun hurts animals

2nd favorite

by Ogilvy Honduras for People for the Ethical Treatment of Animals

Reverse Selfie

Public's favorite

by Ogilvy UK for Dove Unilever

Champions for
Good 2022.

ACT Tributes also celebrates four Champions for Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.


Pakistani activist for female education and 2014 Nobel Peace Prize laureate


Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev
BRAND 2022


Director of the Outreach Division in the United Nations Department of Global Communications


CEO, Havas NY, Co-Chair 50/50 Women On Boards, Founding Member Kindred, Chief & ForbesWomen Forum

View the 2022 Great Ads for Good Virtual Exhibition

In a nutshell

Tributes to creativity for good archives