Inspire > Good Ads Gallery
inspire
great ads for good
The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes.
Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
Public’s favourite
ads for good
creativity for
good 2021 ↓
The exhibition, launched on Cannes Lions Live opening day, presented 86 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took place from June 21 to June 30, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 5.000 votes honored 12 winners across the 4 themes.
environment 
It Would Go to Sh#%!
public’s favourite
by FCB Lisbon, Portugal for Plastic-Free Oceans Association. View the full campaign
New Normal
2nd favourite
by Camisa 10 Propaganda, Brazil for Mercy for Animals. View the full campaign
solidarity 
human rights 
Protect Freedom of Expression
2nd favourite
by Kontor Reykjavik, Iceland for The Icelandic division of Amnesty International. View the full campaign
Give Me Hope
3rd favourite
by Presence, United Kingdom for Médecins sans Frontières. View the full campaign
education 
Unskippable Authors
public’s favourite
by Agencia Laika, Ecuador for Department of Culture from the Municipality of Guayaquil. View the full campaign
Heimlich : A chair that can save lives 2nd favourite
by Leo Burnett Istanbul, Turkey for Hamm Design. View the full campaign
Cannabis Science
3rd favourite
by McCann Health Sao Paulo, Brazil for Ease Labs. View the full campaign
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible DreamLeader
The history of
The ACT Tributes
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the voting for the ACT Tributes is accessible to visitors through our online platform and are organised throughout the year at advertising events.
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
If you want to submit an ad, organise an exhibition, become a member, find out about our initiatives, start a partnership, offer media space or simply learn more…
Please get in touch with our team!
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
call act
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
Inspire > Tributes
inspire
great ads for good
The ACT Tributes are the “public’s favourite good cause ads”, selected every year. Online voting is organised during advertising events where agencies are recognised for outstanding work in promoting and raising awareness of campaigns supported by ACT Responsible.
A tribute is not an award. There are no complicated categories or criteria and the public are the jury. The tributes are homages from the public to great work created by agencies around the world for social and environmental causes. Its purpose is to be a source of inspiration and motivation for agencies, encouraging the production of even more outstanding campaigns.
Public’s favourite
ads for good
creativity for good 2021 ↓
The exhibition, launched on Cannes Lions Live opening day, presented 86 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took place from June 21 to June 30, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 5.000 votes honored 12 winners across the 4 themes.
environment
It Would Go to Sh#%!
public’s favourite
by FCB Lisbon, Portugal for Plastic-Free Oceans Association. View the full campaign
New Normal
2nd favourite
by Camisa 10 Propaganda, Brazil for Mercy for Animals. View the full campaign
solidarity
human rights
Everyone deserves a chance – public’s favourite
by Ogilvy Italy for Emergency. View the full campaign
Protect Freedom of Expression
2nd favourite
by Kontor Reykjavik, Iceland for The Icelandic division of Amnesty International. View the full campaign
Give Me Hope
3rd favourite
by Presence, United Kingdom for Médecins sans Frontières. View the full campaign
education
Unskippable Authors
public’s favourite
by Agencia Laika, Ecuador for Department of Culture from the Municipality of Guayaquil. View the full campaign
Heimlich : A chair that can save lives 2nd favourite
by Leo Burnett Istanbul, Turkey for Hamm Design. View the full campaign
Cannabis Science
3rd favourite
by McCann Health Sao Paulo, Brazil for Ease Labs. View the full campaign
The history of The ACT Tributes
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the voting for the ACT Tributes is accessible to visitors through our online platform and are organised throughout the year at advertising events.
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Hervé de Clerck
act Responsible DreamLeader
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
If you want to submit an ad, organise
an exhibition, become a member, find out
about our initiatives, start a partnership,
offer media space or simply learn more…
Please get in touch with our team!
call ACT
write to ACT
ACT Responsible
Bord du Canal, 33
Chalais, CH 3966
SWITZERLAND
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.
The international NGO is affiliated with the United Nations Department of Global Communications and part of the UN Global Compact.
© 2019 act Responsible
by Alexandre Gournay & Guillaume Zhu @e-artsup
